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All Journal Pixel : Jurnal Ilmiah Komputer Grafis AKADEMIK: Jurnal Mahasiswa Humanis INCOME: Indonesian Journal of Community Service and Engagement Jurnal Pengabdian Pada Masyarakat Journal of Artificial Intelligence and Digital Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Income : Digital Business Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
Bukran Bukran
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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The Role of Lifestyle as a Determinant of Consumers’ Purchase Decisions on Sukarara Woven Products Ramdani, Rizal; Bukran, Bukran
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3206

Abstract

In the current era of globalization, the dynamics of cultural exchange and technological advancement have profoundly transformed consumer behavior and market orientation. Consumption patterns have shifted from a primarily functional focus toward the fulfillment of psychological and social needs, where lifestyle has become a key determinant of purchasing decisions for traditional cultural products. This study aims to examine the influence of consumer lifestyle, consisting of the dimensions of activities, interests, and opinions, on purchasing decisions for Sukarara woven products. A quantitative research design with a descriptive approach was employed, and data were collected from 150 purposively selected respondents using a structured questionnaire with a five point Likert scale. The data were analyzed using multiple linear regression through SPSS software to assess the contribution of each lifestyle dimension. The results indicate that all three dimensions have a significant and positive effect on purchasing decisions, with interests exerting the strongest influence, followed by activities and opinions. These findings demonstrate that modern consumers evaluate traditional products not only in terms of utility but also through symbolic meaning, aesthetic value, and expressions of self identity. The study emphasizes the importance of developing marketing strategies that enhance cultural relevance, diversify product usage, and strengthen value perceptions to sustain and promote Indonesia’s traditional weaving industry in the global market.
Dampak Testimoni terhadap Keputusan Berbelanja pada Pengguna Aplikasi Shope di Kota Mataram Bukran, Bukran; Ramdani, Rizal; Irzani, Muhammad Andika Zainul
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v4i3.996

Abstract

This study examines the effect of testimonials on shopping decisions among Shopee app users in Mataram City. Utilizing a mixed-methods approach, the research integrates both quantitative and qualitative elements to enhance the understanding of the investigated issues. Quantitative methods involve performing t-tests and f-tests on a sample of 140 Shopee users in Mataram City. The results reveal that both testimonials concerning product quality and those regarding service quality are significant determinants of purchasing decisions. Specifically, testimonials related to product quality significantly influence purchasing decisions, as evidenced by a t-test value of 4.279, which exceeds the t-table value of 1.65589, thereby supporting H1. Similarly, testimonials regarding service quality also impact purchasing decisions, with a t-test value of 6.823 surpassing the t-table value of 1.65589, thus supporting H2. The f-test further confirms that testimonials about both product quality and service quality collectively affect purchasing decisions, with the significance value of 0.000 being less than the p-value of 0.05, thereby validating H3. Therefore, explanatory analysis underscores that testimonials can influence purchasing decisions due to the paramount importance of product quality assessments and service quality evaluations.
Optimalisasi Pemanfaatan Platform Digital dalam Merancang Identitas Produk dan Pemasaran Digital Madu Trigona Lebah Prawira Desa Sokong Lombok Utara Tri Sujaka, Tomi; Abd Latif, Kurniadin; Syahrir, Moch; Hammad, Rifqi; Bukran
INCOME: Indonesian Journal of Community Service and Engagement Vol 4 No 4 (2025)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v4i4.1907

Abstract

Kelompok Ternak Madu Trigona Lebah Prawira merupakan kelompok ternak yang ada pada wilayah Desa Sokong Kecamatan Tanjung Kabupaten Lombok Utara. Permasalahan utama yang dihadapi mitra meliputi rendahnya pemanfaatan media digital, belum terbentuknya identitas merek yang kuat, serta keterbatasan pengetahuan dan keterampilan dalam pemasaran digital. Kegiatan ini bertujuan untuk mengoptimalkan pemanfaatan platform digital dalam mendukung branding dan pemasaran produk madu trigona. Metode Pelaksanaan kegiatan meliputi sosialisasi, pelatihan digital branding dan pemasaran digital, penerapan solusi pemasaran digital, dan pendampingan serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam membangun identitas merek, menghasilkan konten promosi yang lebih menarik dan konsisten, serta memanfaatkan media sosial dan marketplace untuk memperluas jangkauan pemasaran. Pembahasan menunjukkan bahwa penerapan strategi branding dan pemasaran digital mampu meningkatkan visibilitas produk, interaksi dengan konsumen, serta potensi peningkatan nilai jual madu trigona. Optimalisasi pemanfaatan platform digital melalui pendekatan pelatihan dan pendampingan terbukti efektif dalam meningkatkan daya saing dan keberlanjutan usaha madu trigona di era digital.
PENGEMBANGAN SISTEM INFORMASI  PERPUSTAKAAN BERBASIS KARYA LOKAL UNTUK PENINGKATAN LITERASI KOMUNITAS (KBP) Muhammad Tahir; Bukran Bukran; Muhammad Dava Aufa Emil Dava
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3307

Abstract

This study aims to develop and implement a web-based Library Information System as a means to enhance literacy within the Kampoeng Baca Pelangi (KBP) Community. The system is designed to simplify library data management processes that were previously performed manually, including book cataloging, member registration, borrowing, returning, and the generation of operational reports. The development process follows the Waterfall method, starting from requirement analysis, system design, implementation, up to system testing. The results indicate that the system successfully meets the primary needs of the library administrators, based on feasibility testing involving internal KBP respondents. Evaluation through a Likert-scale questionnaire produced a score of 94%, indicating that the system falls into the “Highly Feasible” category for use. Features such as book data management, borrowing/return transaction processing, collection search, and report generation are proven to enhance the efficiency and accuracy of library operations.
Co-Authors Amalia Wardi, Putri Hammad, Rifqi I Nyoman Switrayana Irmawan, Ifan Irzani, Muhammad Andika Zainul Jati, Lalu Jatmiko Ketut Widya Kayohana Kurniadin Abd Latif Logi Mulawarman M. Chothibul Umam Assa’ady Mohammad Ziad Anwar Muhamad Wisnu Alfiansyah Muhammad Dava Aufa Emil Dava Muhammad Tahir Muhammad Taufik Mulawarman, Logi Nabila, Fitri Ramdhani, Rizal Rini Adriani Auliana Rizal Ramdani Syahrir, Moch. Tri Sujaka, Tomi