Garuda - Garba Rujukan Digital

Packaging and Marketing Training for Products of Waste Processing Sites in Mangrove Tourism Area, West Oesapa Village, Kupang City Fanggidae, Jappy Parlindungan; Nino, Indawati Jauhar; Manafe, Janri Delastriani; Setyorini, Tuti; Dioh, Septia Sakalini; Kefi, Darwin Yopie; Latupeirissa, David Samuel; Tarigan, Surya Setiadi; Sanga, Marianus Hendrilensio; Dima, Rohani Purnamasari
Society : Jurnal Pengabdian Masyarakat Vol 4, No 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.481

This community service activity aims to improve the skills of the 3R Waste Management Site (Recycle, Reuse, Reduce) management group in the mangrove ecotourism area of Oesapa Beach, Kupang, NTT. This TPS was built through collaboration between the government and local communities, aiming to manage waste and support economic improvement through organic fertilizer production. However, there are obstacles in the marketing of these organic fertilizers, including unattractive packaging and limited sales points in tourist areas. This service method consists of several stages: preparation, implementation, evaluation, and reporting. At the preparation stage, partner problems are identified. The implementation stage includes training on packaging fertilizer products that are neater and more attractive and marketing strategies in tourist areas, which are delivered through workshops and hands-on practice. The evaluation was carried out by comparing the condition of the partners before and after the training. The results of the activity showed an increase in skills in product packaging and the ability to design more effective marketing strategies, which can be seen from the increase in consumer interest in organic fertilizer products. The positive impact of this activity is expected to support the sustainability of the 3R TPS management group's business and contribute to environmental and economic preservation of the local community through more optimal waste management.

Packaging and Marketing Training for Products of Waste Processing Sites in Mangrove Tourism Area, West Oesapa Village, Kupang City Fanggidae, Jappy Parlindungan; Nino, Indawati Jauhar; Manafe, Janri Delastriani; Setyorini, Tuti; Dioh, Septia Sakalini; Kefi, Darwin Yopie; Latupeirissa, David Samuel; Tarigan, Surya Setiadi; Sanga, Marianus Hendrilensio; Dima, Rohani Purnamasari
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i1.481

This community service activity aims to improve the skills of the 3R Waste Management Site (Recycle, Reuse, Reduce) management group in the mangrove ecotourism area of Oesapa Beach, Kupang, NTT. This TPS was built through collaboration between the government and local communities, aiming to manage waste and support economic improvement through organic fertilizer production. However, there are obstacles in the marketing of these organic fertilizers, including unattractive packaging and limited sales points in tourist areas. This service method consists of several stages: preparation, implementation, evaluation, and reporting. At the preparation stage, partner problems are identified. The implementation stage includes training on packaging fertilizer products that are neater and more attractive and marketing strategies in tourist areas, which are delivered through workshops and hands-on practice. The evaluation was carried out by comparing the condition of the partners before and after the training. The results of the activity showed an increase in skills in product packaging and the ability to design more effective marketing strategies, which can be seen from the increase in consumer interest in organic fertilizer products. The positive impact of this activity is expected to support the sustainability of the 3R TPS management group's business and contribute to environmental and economic preservation of the local community through more optimal waste management.

Keyakinan akan Pemanasan Global dan Kesediaan untuk Membayar Wisata Premium, Peran mediasi dari Sikap Ekowisata (Studi Kasus di Destinasi Wisata Labuan Bajo) Fanggidae, Jappy Parlindungan
Jurnal Ilmiah Pariwisata Vol 27 No 2 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i2.1540

This research is motivated by the efforts of the Indonesian government to make Labuan Bajo a super premium tourist destination. In this regard, this study presents the readiness of Labuan Bajo as a super premium tourist destination that will sell tourist attractions at premium prices, from the tourists’ perspectives. The purpose of this study was to investigate the relationship between global warming beliefs and willingness to pay for premium tourism. Such a relationship is mediated by ecotourism attitudes. The tourism literature notes that tourists who have high environmental concerns tend to be willing to pay a premium price for ecotourism experiences. Therefore, this study discusses other factors that influence the willingness to pay a premium, namely the personality of tourists, in this case, the belief in global warming. This study uses a quantitative method where the data collected by questionnaires are analyzed using Structural Model Analysis (SEM) with the assistance of the SmartPLS 3.0 software. The results of this study indicate that the willingness to travel premium is influenced by the belief that global warming is mediated by ecotourism attitudes. It is recommended to tourism practitioners and the government who want to promote Labuan Bajo as premium tourism to highlight the global warming dimension in their tourism campaign. Keywords: Global Warming, Ecotourism Attitude, Paid Premium Tours

Enjoyment As An Emotional Bridge: Linking Hedonic Motivation To The Intention To Share Social Content On Instagram Jappy P. Fanggidae; Septia S. Dioh; Liliosa S. Jaiman
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9600

This study investigates how hedonic motivation influences users’ intention to share social content on Instagram, focusing on the mediating role of enjoyment of sharing. Grounded in the Uses and Gratifications Theory and Flow Theory, the research proposes that intrinsic enjoyment acts as an emotional mechanism that transforms pleasure-driven motives into prosocial sharing behaviors. Data were collected through an online survey of 162 active Instagram users in Indonesia, aged between 18 and 35 years. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that hedonic motivation significantly enhances enjoyment of sharing and directly increases the intention to share social content. Enjoyment of sharing also exerts a strong positive effect on sharing intention and partially mediates the relationship between hedonic motivation and sharing behavior. These findings suggest that self-oriented enjoyment can foster socially valuable participation, indicating that doing good and feeling good can coexist in digital environments. The study contributes to the growing understanding of emotional pathways in social media engagement and offers practical insights for social marketers to design campaigns that are not only meaningful but also enjoyable to share.

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search