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All Journal MAKSI Daya Saing : Jurnal Ilmu Manajemen Enrichment : Journal of Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Journal of International Conference Proceedings
Latief Zaenuddin Nur
Univeritas Majalangka
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Strategi Pemasaran Digital Produk UMKM Di Desa Kudangwangi Kecamatan Ujungjaya Kabupaten Sumedang Wulan Riyadi; Latief Z. Nur; Nita Hernita; Melia Wida Rahmayani; Mochamad Febri sayidil Umam
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i3.9580

Abstract

Keadaan ekonomi pasca pandemi mengalami penurunan di Indonesia, semua kalangan terkena dampak yang cukup signifikan dari adanya pandemi. Warga desa pun tentunya terdampak, mulai dari PHK masal hingga perekonomian pun mengalami kemunduran. Pengabdian kepada masyarakat ini sebagai sarana untuk membantu perekonomian di desa/daerah tersebut. PKM kali ini yaitu di Desa Kudangwangi, Kecamatan Ujungjaya, Kabupaten Sumedang. Di Desa Kudangwangi ini mata pencaharian paling utama yaitu menjadi petani dan buruh tani. Namun ada juga sebagian warga yang melakukan usaha berupa produksi makanan. Dari UMKM yang sudah ada namun belum maksimal dalam hal pemasarannya bagaimana caranya memaksimalkan penjualan dengan strategi pemasaran yang tepat. Maka dari itu TIM PKM berupaya memberikan solusi melalui kegiatan PKM yang akan dilaksanakan. Oleh karena itu, adanya PKM ini menjadi bekal bagi masyarakat untuk dapat membangkitkan kembali usaha UMKM yang sempat terganggu dengan memajukan kembali perekonomian desa pasca pandemi dan menemukan solusi terbaik dari permasalahan-permasalahan yang ada.
PENGARUH PROGRAM COACHING, MENTORING, DAN COUNSELING TERHADAP KINERJA KARYAWAN PADA PT PLN (PERSERO) UP3 PEKALONGAN : Penelitian Riyanti; Arif Budiharjo; Latief Z. Nur
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8710

Abstract

PT. PLN (Persero) UP3 Pekalongan optimizes the performance of its employees by implementing the CMC (Coaching, Mentoring, Counseling) leadership program, where a leader helps employees motivate, pays attention to employees at work, and becomes a role model for employees. And this CMC Program is expected to improve the Performance of PT Management Employees. PLN (Persero) UP3 Pekalongan, developed this CMC strategy or program to support skills development and increase employee performance. This research aims to determine the influence of the superior CMC (Coaching, Mentoring, Counseling) program in supporting employee performance at PT PLN (Persero) UP3 Pekalongan. This research is quantitative research, and is causal in nature. There were 40 respondents in the population, namely a number of employees at PT PLN UP3, and all of them were used as samples, or in other words the sample used was a saturated sample. Data collection was carried out using a questionnaire. This research uses multiple regression analysis tools. The results of this research are: Coaching and Mentoring have a positive and insignificant effect on the performance of PT PLN (Persero) UP3 Pekalongan employees and Counseling has a significant positive effect on the performance of PT PLN (Persero) UP3 Pekalongan employees.
Effect of Gross Profit Margin and Dividend Policy on Stock Price (Case Study of Food and Beverage Companies Listed on the IDX for the 2016-2021 Period) Nur, Latief Z.; Riyadi, Wulan; Hernita, Nita
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2443

Abstract

In addition to rising demand for these products, an increasing number of financiers are eyeing the food and beverage business as a promising place to put their money. The value of the stock price is still the prima donna and the benchmark for them to determine the value of the investment they will take. The purpose of this research is to analyze the 2016-2021 performance of the IDX food and beverage sector in relation to gross profit margin and dividend. Forty food and beverage companies from the Indonesia Stock Exchange (IDX) were included in the study population. The sample used is company financial data. Using purposive sampling technique, 7 food and beverage companies with an observation period of 6 years (7x6=42) meet the criteria to be sampled in this study, so that a total sample of 42 financial data is obtained. which was sampled. Model feasibility and hypothesis testing, as well as the more traditional assumption test, are among the analytic methods employed. Based on the findings of this research, the Gross Profit Margin has no significant impact on stock prices for food and beverage businesses listed on the IDX during the 2016-2021 period, but the Dividend Policy has a positive and significant impact on stock prices during the same time period.
PENGARUH EKSPEKTASI KONSUMEN DAN EXPERIENTAL MARKETING TERHADAP KEPUASAN KONSUMEN Kusumadewi, R. Neny; Nur, Latief Zaenuddin; Hernita, Nita
Jurnal Daya Saing Vol. 9 No. 2 (2023): Transformasi Kinerja SDM, Perilaku Konsumen, dan Strategi UMKM di Era Digital
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i2.1304

Abstract

Persaingan bidang usaha yang terjadi di era globalisasi adalah salah satu alasan utama terciptanya ragam produk dan ragam fasilitas serta pelayanan yang digunakan para pengusaha bisnis kepada konsumen. Penelitian ini bertujuan untuk mengetahui Pengaruh Ekspektasi Konsumen dan Experiental Marketing terhadap Kepuasan Konsumen Rumah Makan Sawah Aki Majalengka baik secara parsial maupun simultan. Metode penelitian yang digunakan menggunakan survey dengan pendekatan deskriftif dan verifikatif. Populasi dalam penelitian ini adalah konsumen Rumah Makan Sawah Aki Majalengka dengan jumlah sampel 100 responden. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan jenis Incidental Sampling. Metode Analisis dengan uji asumsi klasik, analisis regrresi linear berganda, koefisien determinasi, dan uji hipotesis (uji parsial dan uji simultan) dengan menggunakan software SPSS 25 for windows.Berdasarkan hasil penelitian, bahwa secara parsial Ekspektasi Konsumen dan Experienta Marketing berpengaruh positif dan signifikan terhadap kepuasan. Sedangkan secara simultan bahwa Ekspektasi Konsumen dan Experiental Marketing berpengaruh positif dan signifikan terhadap kepuasan.
Co-Authors Agustine Sulviani Arif Budiharjo Endah Prihartini HERNITA, NITA Hernita, Nita Mahiri, Eli Achmad Melia Wida Rahmayani MOCHAMAD FEBRI SAYIDIL UMAM R Neny Kusumadewi R. Neny Kusumadewi Raden Wulan Saparinda RIYADI, WULAN Riyanti Robi Maulana Saniyya Nabila Su’daa Septian Dwi Cahya Sudarman Tito Marta Sugema Dasuki Wulan Riyadi