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All Journal QUANTUM: Jurnal Inovasi Pendidikan Sains Jurnal Administrasi dan Manajemen Pendidikan JAMP : Jurnal Administrasi dan Manajemen Pendidikan
Desi Dwi Anissa
UIN Sayyid Ali Rahmatullah Tulungagung
Chemistry Decision Sciences, Operations Research & Management Education Physics Social Sciences Other

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BATIK TULUNGAGUNG: KAJIAN ETNOSAINS BERMUATAN NILAI KARAKTER UNTUK MENYONGSONG INDONESIA EMAS 2045 Desi Dwi Anissa; Ifah Silfianah
QUANTUM: Jurnal Inovasi Pendidikan Sains Vol 14, No 2 (2023): Oktober 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/quantum.v14i2.15819

Abstract

Pembelajaran sains perlu dikaitkan dengan budaya. Upaya tersebut dimulai dengan mengkaji etnosains pada batik Tulungagung sebagai penanaman nilai karakter dan pengetahuan konsep IPA. Oleh karena itu, dibutuhkan penanaman nilai karakter yang dikorelasikan dengan etnosains batik Tulungagung. Penelitian ini bertujuan untuk menganalisis dan mengkaji nilai karakter yang terdapat dalam batik Tulungagung baik dalam segi motif, warna maupun proses pembuatannya serta mengkorelasikan dengan etnosains batik. Metode penelitian ini adalah deskriptif kualitatif, metode pengumpulan data dengan observasi, wawancara dan dokumentasi di UD Batik Satrio Manah Tulungagung serta studi pustaka. Hasil penelitian ini menunjukkan bahwa batik pada proses pembuatannya memiliki keterkaitan dengan etnosains, etnobiologi yaitu flora dan fauna, etnokimia pada pewarnaan terkait dengan konsentasi zat, sedangkan pada etnofisika yaitu perubahan wujud dari padat ke cair. Sedangkan dari segi batik tulis memberikan nilai karakter yaitu kerja keras dan ulet, batik cap memberikan nilai karakter yaitu teliti, cermat dan kreatif, motif flora dan fauna memuat nilai karakter peduli terhadap lingkungan khususnya pada flora dan fauna, motif kendang dan Wayang Krisna yang memuat nilai karakter jujur, konsisten, adil, bijaksana. Berdasarkan konsep etnosains yang dapat diambil yaitu pada pewarnaan batik. Nilai karakter tersebut dapat ditanamkan melalui pembelajaran etnosains sebagai bentuk upaya memberikan edukasi pada generasi muda untuk menyongsong Indonesia Emas 2045.
MANAJEMEN STRATEGIK PEMASARAN UNTUK MENINGKATKAN MINAT MAHASISWA DI UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG DAN UIN MALIKI IBRAHIM MALANG Desi Dwi Anissa; Mukhamad Sukur
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 3, No 3 (2020): Volume 3 No 3 September 2020
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic higher education in Indonesia, particularly UIN Sayyid Ali Rahmatullah Tulungagung and UIN Maulana Malik Ibrahim Malang, faces challenges in increasing student interest and educational quality amidst increasingly fierce competition. This study aims to analyze effective digital marketing strategies to strengthen the attractiveness of both institutions through a strategic management approach based on SWOT analysis. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with leaders, marketing staff, and lecturers at both campuses, as well as focus group discussions (FGDs) with students and alumni. The results reveal that UIN Malang has a more structured digital marketing system with a professional team and adequate infrastructure, while UIN Tulungagung is still in the capacity development stage. The optimal implementation of the 4P digital marketing mix can increase campus visibility, engagement, and student enrollment. However, increased human resource and technology capacity as well as internal coordination are needed for better effectiveness, especially for UIN Tulungagung. These findings provide a strategic contribution to the development of adaptive digital marketing management in Islamic universities, while strengthening the position of both campuses in the national higher education competition
MANAJEMEN STRATEGIK PEMASARAN UNTUK MENINGKATKAN MINAT MAHASISWA DI UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG DAN UIN MALIKI IBRAHIM MALANG Desi Dwi Anissa; Mukhamad Sukur
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 3, No 3 (2020): Volume 3 No 3 September 2020
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic higher education in Indonesia, particularly UIN Sayyid Ali Rahmatullah Tulungagung and UIN Maulana Malik Ibrahim Malang, faces challenges in increasing student interest and educational quality amidst increasingly fierce competition. This study aims to analyze effective digital marketing strategies to strengthen the attractiveness of both institutions through a strategic management approach based on SWOT analysis. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with leaders, marketing staff, and lecturers at both campuses, as well as focus group discussions (FGDs) with students and alumni. The results reveal that UIN Malang has a more structured digital marketing system with a professional team and adequate infrastructure, while UIN Tulungagung is still in the capacity development stage. The optimal implementation of the 4P digital marketing mix can increase campus visibility, engagement, and student enrollment. However, increased human resource and technology capacity as well as internal coordination are needed for better effectiveness, especially for UIN Tulungagung. These findings provide a strategic contribution to the development of adaptive digital marketing management in Islamic universities, while strengthening the position of both campuses in the national higher education competition
Co-Authors Mukhamad Sukur Silfianah, Ifah