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All Journal QUANTUM: Jurnal Inovasi Pendidikan Sains Jurnal Administrasi dan Manajemen Pendidikan JURNAL EDUCATION AND DEVELOPMENT JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jawda: Journal of Islamic Education Management Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Borneo Journal of Islamic Education Journal of Policy Review and Innovation in Educational Management
Desi Dwi Anissa
UIN Sayyid Ali Rahmatullah Tulungagung
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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BATIK TULUNGAGUNG: KAJIAN ETNOSAINS BERMUATAN NILAI KARAKTER UNTUK MENYONGSONG INDONESIA EMAS 2045 Desi Dwi Anissa; Ifah Silfianah
QUANTUM: Jurnal Inovasi Pendidikan Sains Vol 14, No 2 (2023): Oktober 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/quantum.v14i2.15819

Abstract

Pembelajaran sains perlu dikaitkan dengan budaya. Upaya tersebut dimulai dengan mengkaji etnosains pada batik Tulungagung sebagai penanaman nilai karakter dan pengetahuan konsep IPA. Oleh karena itu, dibutuhkan penanaman nilai karakter yang dikorelasikan dengan etnosains batik Tulungagung. Penelitian ini bertujuan untuk menganalisis dan mengkaji nilai karakter yang terdapat dalam batik Tulungagung baik dalam segi motif, warna maupun proses pembuatannya serta mengkorelasikan dengan etnosains batik. Metode penelitian ini adalah deskriptif kualitatif, metode pengumpulan data dengan observasi, wawancara dan dokumentasi di UD Batik Satrio Manah Tulungagung serta studi pustaka. Hasil penelitian ini menunjukkan bahwa batik pada proses pembuatannya memiliki keterkaitan dengan etnosains, etnobiologi yaitu flora dan fauna, etnokimia pada pewarnaan terkait dengan konsentasi zat, sedangkan pada etnofisika yaitu perubahan wujud dari padat ke cair. Sedangkan dari segi batik tulis memberikan nilai karakter yaitu kerja keras dan ulet, batik cap memberikan nilai karakter yaitu teliti, cermat dan kreatif, motif flora dan fauna memuat nilai karakter peduli terhadap lingkungan khususnya pada flora dan fauna, motif kendang dan Wayang Krisna yang memuat nilai karakter jujur, konsisten, adil, bijaksana. Berdasarkan konsep etnosains yang dapat diambil yaitu pada pewarnaan batik. Nilai karakter tersebut dapat ditanamkan melalui pembelajaran etnosains sebagai bentuk upaya memberikan edukasi pada generasi muda untuk menyongsong Indonesia Emas 2045.
Supervisi Adaptif Berbasis Kolaborasi dan Teknologi: Strategi Pengembangan Profesional Guru di MTsN 1 Tulungagung Mukhamad Sukur; Desi Dwi Anissa; Khusnul Mufidati
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 9, No 1 (2026): Volume 9 No 1 Maret 2026
Publisher : Universitas Negeri Malang

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Abstract

Abstract: Adaptive supervision is increasingly important as schools and madrasahs face heterogeneous teacher needs, continuous professional-learning demands, and rapid digital transformation. This qualitative case study investigates how collaboration and technology are integrated into adaptive supervision as a strategy for teacher professional development at MTsN 1 Tulungagung. Data were generated through in-depth interviews with the madrasah principal, vice principals for curriculum and facilities, and teachers from different subject areas, supported by observation and documentation during 26 October–10 November 2024. The data were reduced, coded, categorized, compared across sources, and developed into themes; credibility was strengthened through source and technique triangulation. Findings show three connected patterns. First, supervision is organized through open professional dialogue, reflective feedback, and partnership rather than one-way inspection. Second, supervisory follow-up is differentiated: evidence-based, collaborative, and directive support is selected according to teachers’ readiness and instructional needs. Third, digital platforms function as enabling infrastructure for access to materials, communication, documentation, feedback, and professional learning, but do not replace relational supervision. The study proposes an adaptive collaborative-technology supervision cycle linking needs diagnosis, evidence, reflective dialogue, differentiated support, digitally supported professional development, and continuous monitoring. The model contributes a context-sensitive framework for strengthening teacher professional learning in Indonesian madrasahs. Keywords: Adaptive Supervision; Collaborative Supervision; Teacher Professional Development; Digital Leadership; Instructional Leadership; Madrasah. Abstrak: Supervisi adaptif semakin penting ketika sekolah dan madrasah menghadapi kebutuhan guru yang heterogen, tuntutan pembelajaran profesional berkelanjutan, dan transformasi digital yang cepat. Penelitian studi kasus kualitatif ini menganalisis bagaimana kolaborasi dan teknologi diintegrasikan ke dalam supervisi adaptif sebagai strategi pengembangan profesional guru di MTsN 1 Tulungagung. Data diperoleh melalui wawancara mendalam dengan kepala madrasah, wakil kepala bidang kurikulum, wakil kepala bidang sarana dan prasarana, serta guru dari beberapa bidang studi, diperkuat oleh observasi dan dokumentasi pada 26 Oktober–10 November 2024. Data direduksi, dikode, dikategorikan, dibandingkan antarsumber, dan dikembangkan menjadi tema; kredibilitas diperkuat melalui triangulasi sumber dan teknik. Temuan menunjukkan tiga pola yang saling berkaitan. Pertama, supervisi dibangun melalui dialog profesional terbuka, umpan balik reflektif, dan kemitraan, bukan inspeksi satu arah. Kedua, tindak lanjut supervisi terdiferensiasi melalui dukungan berbasis bukti, kolaboratif, dan direktif sesuai kesiapan serta kebutuhan pembelajaran guru. Ketiga, platform digital berfungsi sebagai infrastruktur pendukung akses materi, komunikasi, dokumentasi, umpan balik, dan pembelajaran profesional, tetapi tidak menggantikan relasi manusia dalam supervisi. Penelitian menawarkan siklus supervisi adaptif berbasis kolaborasi dan teknologi yang menghubungkan diagnosis kebutuhan, bukti supervisi, dialog reflektif, dukungan terdiferensiasi, pengembangan profesional berbantuan digital, dan monitoring berkelanjutan. Kata kunci: Supervisi Adaptif; Supervisi Kolaboratif; Pengembangan Profesional Guru; Kepemimpinan Digital; Kepemimpinan Pembelajaran; Madrasah
Supervisi Adaptif Berbasis Kolaborasi dan Teknologi: Strategi Pengembangan Profesional Guru di MTsN 1 Tulungagung Mukhamad Sukur; Desi Dwi Anissa; Khusnul Mufidati
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 9, No 1 (2026): Volume 9 No 1 Maret 2026
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: Adaptive supervision is increasingly important as schools and madrasahs face heterogeneous teacher needs, continuous professional-learning demands, and rapid digital transformation. This qualitative case study investigates how collaboration and technology are integrated into adaptive supervision as a strategy for teacher professional development at MTsN 1 Tulungagung. Data were generated through in-depth interviews with the madrasah principal, vice principals for curriculum and facilities, and teachers from different subject areas, supported by observation and documentation during 26 October–10 November 2024. The data were reduced, coded, categorized, compared across sources, and developed into themes; credibility was strengthened through source and technique triangulation. Findings show three connected patterns. First, supervision is organized through open professional dialogue, reflective feedback, and partnership rather than one-way inspection. Second, supervisory follow-up is differentiated: evidence-based, collaborative, and directive support is selected according to teachers’ readiness and instructional needs. Third, digital platforms function as enabling infrastructure for access to materials, communication, documentation, feedback, and professional learning, but do not replace relational supervision. The study proposes an adaptive collaborative-technology supervision cycle linking needs diagnosis, evidence, reflective dialogue, differentiated support, digitally supported professional development, and continuous monitoring. The model contributes a context-sensitive framework for strengthening teacher professional learning in Indonesian madrasahs. Keywords: Adaptive Supervision; Collaborative Supervision; Teacher Professional Development; Digital Leadership; Instructional Leadership; Madrasah. Abstrak: Supervisi adaptif semakin penting ketika sekolah dan madrasah menghadapi kebutuhan guru yang heterogen, tuntutan pembelajaran profesional berkelanjutan, dan transformasi digital yang cepat. Penelitian studi kasus kualitatif ini menganalisis bagaimana kolaborasi dan teknologi diintegrasikan ke dalam supervisi adaptif sebagai strategi pengembangan profesional guru di MTsN 1 Tulungagung. Data diperoleh melalui wawancara mendalam dengan kepala madrasah, wakil kepala bidang kurikulum, wakil kepala bidang sarana dan prasarana, serta guru dari beberapa bidang studi, diperkuat oleh observasi dan dokumentasi pada 26 Oktober–10 November 2024. Data direduksi, dikode, dikategorikan, dibandingkan antarsumber, dan dikembangkan menjadi tema; kredibilitas diperkuat melalui triangulasi sumber dan teknik. Temuan menunjukkan tiga pola yang saling berkaitan. Pertama, supervisi dibangun melalui dialog profesional terbuka, umpan balik reflektif, dan kemitraan, bukan inspeksi satu arah. Kedua, tindak lanjut supervisi terdiferensiasi melalui dukungan berbasis bukti, kolaboratif, dan direktif sesuai kesiapan serta kebutuhan pembelajaran guru. Ketiga, platform digital berfungsi sebagai infrastruktur pendukung akses materi, komunikasi, dokumentasi, umpan balik, dan pembelajaran profesional, tetapi tidak menggantikan relasi manusia dalam supervisi. Penelitian menawarkan siklus supervisi adaptif berbasis kolaborasi dan teknologi yang menghubungkan diagnosis kebutuhan, bukti supervisi, dialog reflektif, dukungan terdiferensiasi, pengembangan profesional berbantuan digital, dan monitoring berkelanjutan. Kata kunci: Supervisi Adaptif; Supervisi Kolaboratif; Pengembangan Profesional Guru; Kepemimpinan Digital; Kepemimpinan Pembelajaran; Madrasah
Implementasi Manajemen Mutu Di PTKIN dalam Menghadapi Tantangan dan Menawarkan Solusi Kebijakan Desi Dwi Anissa; Agus Zaenul Fitri; As'aril Muhajir
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 8, No 4 (2025): Volume 8 No 4 Desember 2025
Publisher : Universitas Negeri Malang

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Abstract

Abstract: State Islamic Religious Colleges (PTKIN) face major challenges in improving the quality of education amidst the dynamics of regulations, technological developments, and the demands of globalization. This study aims to analyze the implementation of quality management at PTKIN, identify the challenges faced, and formulate relevant and applicable policy solutions. The method used is a systematic literature review (SLR) by examining selected scientific articles and documents for the 2020– 2025 period that discuss quality management, challenges, and policies at PTKIN. The results of the study show that the implementation of quality management at PTKIN is influenced by internal factors such as limited human resources, infrastructure, and quality culture, as well as external factors in the form of policy changes and global competition. The discussion found that effective solutions that can be adopted include strengthening human resource training, optimizing the use of information technology, internalizing a quality culture, and strategic collaboration with various parties to support the sustainability of education quality. In conclusion, the success of the implementation of quality management at PTKIN is highly dependent on the synergy between strengthening internal policies, developing human resources, and adapting to external changes in order to improve the competitiveness and quality of graduates. Keywords: Quality Management, PTKIN, Challenges, Policy Solutions, Systematic Literature Review Abstrak: Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) menghadapi tantangan besar dalam meningkatkan mutu pendidikan di tengah dinamika regulasi, perkembangan teknologi, dan tuntutan globalisasi. Penelitian ini bertujuan untuk menganalisis implementasi manajemen mutu di PTKIN, mengidentifikasi tantangan yang dihadapi, serta merumuskan solusi kebijakan yang relevan dan aplikatif. Metode yang digunakan adalah systematic literature review (SLR) dengan menelaah artikel dan dokumen ilmiah terpilih periode 2020–2025 yang membahas manajemen mutu, tantangan, dan kebijakan di PTKIN. Hasil kajian menunjukkan bahwa implementasi manajemen mutu di PTKIN dipengaruhi oleh faktor internal seperti keterbatasan SDM, infrastruktur, dan budaya mutu, serta faktor eksternal berupa perubahan kebijakan dan persaingan global. Pembahasan menemukan bahwa solusi efektif yang dapat diadopsi meliputi penguatan pelatihan SDM, optimalisasi pemanfaatan teknologi informasi, internalisasi budaya mutu, serta kolaborasi strategis dengan berbagai pihak untuk mendukung keberlanjutan mutu pendidikan. Kesimpulannya, keberhasilan implementasi manajemen mutu di PTKIN sangat bergantung pada sinergi antara penguatan kebijakan internal, pengembangan SDM, dan adaptasi terhadap perubahan eksternal guna meningkatkan daya saing dan kualitas lulusan. Kata kunci: Manajemen Mutu, PTKIN, Tantangan, Solusi Kebijakan, Systematic Literature Review
SWOT Analysis Of Strategic Management Based On Non-Formal School In Improving The Quality Of Islamic Education Desi Dwi Anissa; Ahmad Minanur Rohim
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 4, No 3, August 2025
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v4i3.39621

Abstract

Al-Kamal Integrated Islamic Boarding School in Blitar plays a strategic role in integrating religious and general education to produce a competitive Muslim generation in the global era. However, challenges such as limited modern facilities and funding become obstacles in improving the quality of education. This study aims to analyze the implementation of strategic management based on non-formal schools in improving the quality of Islamic education in the Islamic boarding school. A qualitative approach with a case study method was used, involving in-depth interviews, participatory observation, and document analysis. The results of the study indicate that the Islamic boarding school has strengths in the form of a strong vision and mission, strategic location, flexible flagship programs, and adequate facilities. However, weaknesses such as dependence on student tuition fees and limited technological facilities hinder further development. Great opportunities such as government support and the increasing trend of public interest in Islamic education provide space for the Islamic boarding school to continue to develop. Threats from competition with other Islamic boarding schools and the challenges of globalization demand more significant innovation. In conclusion, the implementation of strategic management at Al-Kamal Integrated Islamic Boarding School is effective in improving the quality of education by optimizing strengths and opportunities, although improvements are needed in diversifying funding, increasing technological facilities, and adapting the curriculum based on religious and general integration. This study recommends strengthening collaboration with the government, NGOs, and the private sector to support the sustainability of education that is more inclusive and relevant to the demands of the times
IMPLEMENTASI SISTEM INFORMASI BERBASIS DIGITAL DALAM MENINGKATKAN OPTIMALISASI PELAYANAN AKADEMIK PERGURUAN TINGGI Desi Dwi Anissa; Mukhamad Sukur; Imam Junaris
Jurnal Education and Development Vol 14 No 2 (2026): Vol 14 No 2 Mei 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i2.7802

Abstract

Perkembangan teknologi informasi dan komunikasi di era digital telah mengubah lanskap pendidikan tinggi secara fundamental, menuntut perguruan tinggi untuk bertransformasi dalam mengelola dan memberikan layanan kepada stakeholder-nya. UIN Sayyid Ali Rahmatullah Tulungagung sebagai perguruan tinggi keagamaan Islam negeri menghadapi tantangan dalam menyeimbangkan peran sebagai institusi pendidikan agama sekaligus institusi modern yang responsif terhadap perkembangan teknologi. Sistem Informasi Manajemen (SIM) berbasis digital memiliki peran strategis dalam mengotomatisasi proses administrasi, mengurangi kesalahan pengelolaan data, mempercepat pengolahan informasi, dan mendukung pengambilan keputusan berbasis data real-time. Penelitian ini bertujuan menganalisis optimalisasi pengimplementasian sistem informasi akademik berbasis digital, tingkat kepuasan pengguna, serta merumuskan strategi pengembangan sistem di UIN Sayyid Ali Rahmatullah Tulungagung. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui wawancara mendalam, observasi langsung, dan studi dokumentasi. Hasil penelitian menunjukkan UIN Sayyid Ali Rahmatullah Tulungagung berhasil mengimplementasikan SIM terintegrasi melalui arsitektur Single Sign-On (SSO) untuk 20.000 mahasiswa aktif, 489 dosen, dan 49 program studi. Sistem meningkatkan kecepatan proses administrasi 60% dengan kepuasan pengguna mencapai 85,6%. Layanan mencakup pengisian KRS, registrasi, pengajuan cuti, dan repository institusi yang dapat diakses 24/7. Transisi dari SmartCampus ke SIAKAD pada 2025 meningkatkan stabilitas dan skalabilitas sistem dengan menerapkan enkripsi SSL/TLS, backup rutin, dan audit logging. Tantangan yang dihadapi meliputi resistensi pengguna, kompleksitas migrasi data, keterbatasan literasi digital, dan kebutuhan pelatihan berkelanjutan untuk mendukung visi smart campus yang kompetitif.
Manajemen Mutu Integratif Lembaga Pendidikan Islam di MTsN 7 Tulungagung Desi Dwi Anissa; M Rikza Chamami
Borneo Journal of Islamic Education Vol. 6 No. 1 (2026): Borneo Journal of Islamic Education, 6 (1), Mei 2026
Publisher : Faculty of Education and Teacher Training of UINSI Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/bjie.v6i1.13883

Abstract

Improving madrasah quality requires integrated governance because institutional growth, educational services, and student achievement do not automatically develop at the same pace. This study examined integrative quality management at MTsN 7 Tulungagung through four key dimensions: educational facilities and infrastructure, administrative services, the capacity of teachers and education personnel, and student development. A descriptive qualitative case-study design was employed. Data were collected in 2025 through field observations, semi-structured interviews, and analysis of institutional documents, and were analyzed using data condensation, data display, conclusion drawing, and source-and-technique triangulation. The findings showed that the madrasah had strong institutional capital, including increasing public demand, Adiwiyata practices, research-madrasah status, religious habituation, and achievements at national and international competitions. However, the growth from 516 students in 2012/2013 to 924 students in 2024/2025 was not fully matched by support capacity: nine classrooms required repair, science and language laboratories were unavailable, most computers required maintenance or replacement, administrative work remained partly fragmented, and research and competition programs required additional specialist support and sustainable financing. The study concluded that the quality of the madrasah was produced by the interaction of responsive services, committed personnel, religious-environmental culture, and student-development programs, but its sustainability depended on data-based planning, continuous professional development, integrated administration, and prioritized facility investment.
Implementasi Manajemen Mutu Di PTKIN dalam Menghadapi Tantangan dan Menawarkan Solusi Kebijakan Desi Dwi Anissa; Agus Zaenul Fitri; As'aril Muhajir
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 8, No 4 (2025): Volume 8 No 4 Desember 2025
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract: State Islamic Religious Colleges (PTKIN) face major challenges in improving the quality of education amidst the dynamics of regulations, technological developments, and the demands of globalization. This study aims to analyze the implementation of quality management at PTKIN, identify the challenges faced, and formulate relevant and applicable policy solutions. The method used is a systematic literature review (SLR) by examining selected scientific articles and documents for the 2020– 2025 period that discuss quality management, challenges, and policies at PTKIN. The results of the study show that the implementation of quality management at PTKIN is influenced by internal factors such as limited human resources, infrastructure, and quality culture, as well as external factors in the form of policy changes and global competition. The discussion found that effective solutions that can be adopted include strengthening human resource training, optimizing the use of information technology, internalizing a quality culture, and strategic collaboration with various parties to support the sustainability of education quality. In conclusion, the success of the implementation of quality management at PTKIN is highly dependent on the synergy between strengthening internal policies, developing human resources, and adapting to external changes in order to improve the competitiveness and quality of graduates. Keywords: Quality Management, PTKIN, Challenges, Policy Solutions, Systematic Literature Review Abstrak: Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) menghadapi tantangan besar dalam meningkatkan mutu pendidikan di tengah dinamika regulasi, perkembangan teknologi, dan tuntutan globalisasi. Penelitian ini bertujuan untuk menganalisis implementasi manajemen mutu di PTKIN, mengidentifikasi tantangan yang dihadapi, serta merumuskan solusi kebijakan yang relevan dan aplikatif. Metode yang digunakan adalah systematic literature review (SLR) dengan menelaah artikel dan dokumen ilmiah terpilih periode 2020–2025 yang membahas manajemen mutu, tantangan, dan kebijakan di PTKIN. Hasil kajian menunjukkan bahwa implementasi manajemen mutu di PTKIN dipengaruhi oleh faktor internal seperti keterbatasan SDM, infrastruktur, dan budaya mutu, serta faktor eksternal berupa perubahan kebijakan dan persaingan global. Pembahasan menemukan bahwa solusi efektif yang dapat diadopsi meliputi penguatan pelatihan SDM, optimalisasi pemanfaatan teknologi informasi, internalisasi budaya mutu, serta kolaborasi strategis dengan berbagai pihak untuk mendukung keberlanjutan mutu pendidikan. Kesimpulannya, keberhasilan implementasi manajemen mutu di PTKIN sangat bergantung pada sinergi antara penguatan kebijakan internal, pengembangan SDM, dan adaptasi terhadap perubahan eksternal guna meningkatkan daya saing dan kualitas lulusan. Kata kunci: Manajemen Mutu, PTKIN, Tantangan, Solusi Kebijakan, Systematic Literature Review
Inspirational Leadership from The Perspective of Transformational Theory at UIN Sayyid Ali Rahmatullah Tulungagung Desi Dwi Anissa; Abd. Aziz; Nur Efendi
Journal of Policy Review and Innovation in Educational Management Vol. 1 No. 2 (2026): Juli 2026: Journal of Policy Review and Innovation in Educational Management (P
Publisher : CV. Gerasi Insan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56404/priem.v1i2.331

Abstract

The rapid technological developments in the Society 5.0 era require Islamic educational institutions to adopt flexible and innovative leadership styles to keep pace with changing times. This study aims to examine the application of transformational and visionary leadership in managing change in Islamic educational institutions in in the digital era. Therefore, this leadership model can serve as a reference for other institutions in facing global challenges and strengthening sustainable Islamic educational governance. the digital era. The method used was a qualitative case study at UIN Sayyid Ali Rahmatullah Tulungagung. Data were collected through in-depth interviews with university leaders, lecturers, and educational staff, participant observation, and analysis of policy documents and academic programs. The research findings indicate that transformational leadership improves management effectiveness, motivates educators, and encourages innovation in institutional management. The discussion of the research results also reveals that combining technology-based leadership with transformational principles can strengthen the competitiveness of Islamic educational institutions. The implementation of adaptive and visionary leadership is crucial for educational institutions to develop and innovate in the future.
From Capacity Building to Optimization: Strategic Digital Marketing Maturity in Indonesian State Islamic Higher Education Desi Dwi Anissa; Mukhamad Sukur; M Rikza Chamami
Jawda: Journal of Islamic Education Management Volume 7 Number 2 October 2026
Publisher : Universitas Islam Negeri Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jawda.v7i2.2026.29845

Abstract

This study explores the influence of governance and maturity levels on digital marketing at State Islamic Religious Universities (PTKIN), namely UIN Sayyid Ali Rahmatullah Tulungagung and UIN Maulana Malik Ibrahim Malang. This article is based on a qualitative comparative multiple case study methodology. Data were collected through interviews and document analysis. The researcher carried out coding, interpretation within and across cases, assessment of maturity levels, and exploration using 4P analysis, SWOT analysis, and the student journey. Both universities target the same audience, emphasising Islamic identity, educational quality, affordability, networking, and technology. However, there are differences in maturity levels and stages of development. Universities in Tulungagung require improvements in the areas of relationships, information exchange, content development, training and performance evaluation; whilst UIN Maulana Malik Ibrahim Malang requires improvements in governance and analytical maturity, personalised communication, and a better portfolio of services. This article presents an assessment using a maturity model and a two-stage student journey concept known as the growth model. Overall, the researchers argue that universities need to invest in building digital marketing capabilities—which require commitment, clearly articulated values and a consistent governance structure—and to fulfil the institution’s promises through integrated academic programmes, services, analytics and the student experience.
Co-Authors Agus Zaenul Fitri Ahmad Minanur Rohim As'aril Muhajir Aziz, Abd. Imam Junaris Khusnul Mufidati M Rikza Chamami Mukhamad Sukur Mukhamad Sukur Nur Efendi Silfianah, Ifah