Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Administrasi dan Manajemen Pendidikan JURNAL EDUCATION AND DEVELOPMENT JAMP : Jurnal Administrasi dan Manajemen Pendidikan
Mukhamad Sukur
UIN Sayyid Ali Rahmatullah Tulungagung
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
MANAJEMEN STRATEGIK PEMASARAN UNTUK MENINGKATKAN MINAT MAHASISWA DI UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG DAN UIN MALIKI IBRAHIM MALANG Desi Dwi Anissa; Mukhamad Sukur
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 3, No 3 (2020): Volume 3 No 3 September 2020
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic higher education in Indonesia, particularly UIN Sayyid Ali Rahmatullah Tulungagung and UIN Maulana Malik Ibrahim Malang, faces challenges in increasing student interest and educational quality amidst increasingly fierce competition. This study aims to analyze effective digital marketing strategies to strengthen the attractiveness of both institutions through a strategic management approach based on SWOT analysis. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with leaders, marketing staff, and lecturers at both campuses, as well as focus group discussions (FGDs) with students and alumni. The results reveal that UIN Malang has a more structured digital marketing system with a professional team and adequate infrastructure, while UIN Tulungagung is still in the capacity development stage. The optimal implementation of the 4P digital marketing mix can increase campus visibility, engagement, and student enrollment. However, increased human resource and technology capacity as well as internal coordination are needed for better effectiveness, especially for UIN Tulungagung. These findings provide a strategic contribution to the development of adaptive digital marketing management in Islamic universities, while strengthening the position of both campuses in the national higher education competition
MANAJEMEN STRATEGIK PEMASARAN UNTUK MENINGKATKAN MINAT MAHASISWA DI UIN SAYYID ALI RAHMATULLAH TULUNGAGUNG DAN UIN MALIKI IBRAHIM MALANG Desi Dwi Anissa; Mukhamad Sukur
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 3, No 3 (2020): Volume 3 No 3 September 2020
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Islamic higher education in Indonesia, particularly UIN Sayyid Ali Rahmatullah Tulungagung and UIN Maulana Malik Ibrahim Malang, faces challenges in increasing student interest and educational quality amidst increasingly fierce competition. This study aims to analyze effective digital marketing strategies to strengthen the attractiveness of both institutions through a strategic management approach based on SWOT analysis. The research method used is descriptive qualitative with data collection techniques through in-depth interviews with leaders, marketing staff, and lecturers at both campuses, as well as focus group discussions (FGDs) with students and alumni. The results reveal that UIN Malang has a more structured digital marketing system with a professional team and adequate infrastructure, while UIN Tulungagung is still in the capacity development stage. The optimal implementation of the 4P digital marketing mix can increase campus visibility, engagement, and student enrollment. However, increased human resource and technology capacity as well as internal coordination are needed for better effectiveness, especially for UIN Tulungagung. These findings provide a strategic contribution to the development of adaptive digital marketing management in Islamic universities, while strengthening the position of both campuses in the national higher education competition
IMPLEMENTASI SISTEM INFORMASI BERBASIS DIGITAL DALAM MENINGKATKAN OPTIMALISASI PELAYANAN AKADEMIK PERGURUAN TINGGI Desi Dwi Anissa; Mukhamad Sukur; Imam Junaris
Jurnal Education and Development Vol 14 No 2 (2026): Vol 14 No 2 Mei 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i2.7802

Abstract

Perkembangan teknologi informasi dan komunikasi di era digital telah mengubah lanskap pendidikan tinggi secara fundamental, menuntut perguruan tinggi untuk bertransformasi dalam mengelola dan memberikan layanan kepada stakeholder-nya. UIN Sayyid Ali Rahmatullah Tulungagung sebagai perguruan tinggi keagamaan Islam negeri menghadapi tantangan dalam menyeimbangkan peran sebagai institusi pendidikan agama sekaligus institusi modern yang responsif terhadap perkembangan teknologi. Sistem Informasi Manajemen (SIM) berbasis digital memiliki peran strategis dalam mengotomatisasi proses administrasi, mengurangi kesalahan pengelolaan data, mempercepat pengolahan informasi, dan mendukung pengambilan keputusan berbasis data real-time. Penelitian ini bertujuan menganalisis optimalisasi pengimplementasian sistem informasi akademik berbasis digital, tingkat kepuasan pengguna, serta merumuskan strategi pengembangan sistem di UIN Sayyid Ali Rahmatullah Tulungagung. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui wawancara mendalam, observasi langsung, dan studi dokumentasi. Hasil penelitian menunjukkan UIN Sayyid Ali Rahmatullah Tulungagung berhasil mengimplementasikan SIM terintegrasi melalui arsitektur Single Sign-On (SSO) untuk 20.000 mahasiswa aktif, 489 dosen, dan 49 program studi. Sistem meningkatkan kecepatan proses administrasi 60% dengan kepuasan pengguna mencapai 85,6%. Layanan mencakup pengisian KRS, registrasi, pengajuan cuti, dan repository institusi yang dapat diakses 24/7. Transisi dari SmartCampus ke SIAKAD pada 2025 meningkatkan stabilitas dan skalabilitas sistem dengan menerapkan enkripsi SSL/TLS, backup rutin, dan audit logging. Tantangan yang dihadapi meliputi resistensi pengguna, kompleksitas migrasi data, keterbatasan literasi digital, dan kebutuhan pelatihan berkelanjutan untuk mendukung visi smart campus yang kompetitif.
Co-Authors Desi Dwi Anissa Imam Junaris