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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) DFAME Digital Financial Accounting Management Economics Journal
Afif Hendri Putranto
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Analisis Strategi Pemasaran Ekspor Produk Gula Kelapa Organik (Kasus CV Bunga Palm di Kabupaten Purbalingga) Noviani, Faizah; Suprapto; Afif Hendri Putranto
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 2 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini berjudul Analisis Strategi Pemasaran Ekspor Produk Gula Kelapa Organik (Kasus: CV Bunga Palm di Kabupaten Purbalingga). Tujuan penelitian ini yaitu 1) Mengidentifikasi faktor internal dan faktor eksternal yang terkait pemasaran ekspor produk gula kelapa organik yang ada di CV Bunga Palm, 2) Merumuskan strategi pemasaran ekspor produk gula kelapa organik CV Bunga Palm. Jenis penelitian ini yaitu deskriptif kualitatif dengan menggunakan analisis SWOT. Responden merupakan karyawan CV Bunga Palm. Hasil penelitian ini menunjukkan bahwa faktor internal meliputi kekuatan (11 indikator) dan kelemahan (4 indikator), sedangkan faktor eksternal meliputi peluang (8 indikator) dan ancaman (3 indikator). Dari hasil analisis SWOT, CV Bunga Palm berada pada kuadran 1, dimana dihasilkan perhitungan pada faktor internal sumbu X= 4,595 dan faktor eksternal sumbu Y = 4,275. Posisi tersebut merupakan posisi yang menguntungkan karena dengan kekuatan yang dimiliki dapat dimanfaatkan untuk meraih peluang yang lebih optimal. Rumusan strategi pemasaran yang dapat diterapkan adalah strategi S-O (Strength-Opportunity) dengan menggunakan strategi agresif.
Knowledge Sharing Terhadap Kinerja Bisnis Pada Perusahaan BUMN Masrokhah, Siti; Afif Hendri Putranto
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 3 (2024): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i3.210

Abstract

In the current era of disruption, organizations are dynamic entities in an ever-changing world that strive to fulfill their missions through short-medium and long-term programs and goals. In the midst of the Covid-19 Pandemic PT. Angkasa Pura II Kualanamu International Airport is facing various situations that have an impact on company operations. In dealing with the Covid-19 situation, various work adaptations are needed to be able to keep the company running. Knowledge management is needed in this condition to support business performance, where the important point in knowledge management is knowledge sharing. This research aims to analyze how knowledge sharing influences business performance at PT. Angkasa Pura II Kualanamu International Airport. As well as describing how knowledge sharing and business performance at PT. Angaksa Pura II Kualanamu International Airport. This research uses quantitative research with an associative approach. Sampling used 84 respondents as research samples. Primary data in this research was obtained from distributing questionnaires via Google Form and secondary data was obtained through literature study. The analytical methods used are validity testing, classical assumption testing, reliability testing, simple linear regression analysis and hypothesis testing. The results of the research conducted show that the knowledge sharing variable (X) has a positive and significant effect on Business Performance. Based on the coefficient of determination test, there is a fairly close relationship between knowledge sharing and Business Performance with an R value of 0.332. Through the adjusted R square value, there is a contribution of knowledge sharing of 32.4% to Business Performance. Meanwhile, the remaining 67.6% was influenced by other variables not explained in this study.
Co-Authors Masrokhah, Siti Noviani, faizah SUPRAPTO