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All Journal Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin West Science
Khairiah Elwardah
UIN Fatmawati Sukarno Bengkulu
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Pengaruh Sertifikasi Halal, Pemasaran Produk Halal, dan Kepuasan Konsumen terhadap Pertumbuhan Industri Halal di Indonesia Khairiah Elwardah; Yusniar Yusniar; Septianti Permatasari Palembang; Budi Harto; Nuryati Solapari
Jurnal Multidisiplin West Science Vol 3 No 05 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i05.1195

Abstract

Penelitian ini menyelidiki pengaruh sertifikasi Halal, pemasaran produk Halal, dan kepuasan konsumen terhadap pertumbuhan industri Halal di Indonesia melalui analisis kuantitatif. Sampel sebanyak 175 responden yang mewakili konsumen dan pemangku kepentingan industri berpartisipasi dalam penelitian ini. Structural Equation Modeling (SEM) dengan Partial Least Squares (PLS) digunakan untuk menganalisis data. Hasil penelitian menunjukkan efek positif yang signifikan dari sertifikasi Halal, pemasaran produk Halal, dan kepuasan konsumen terhadap pertumbuhan industri. Sertifikasi halal berfungsi sebagai mekanisme jaminan kualitas, sementara strategi pemasaran yang efektif dan kepuasan konsumen berkontribusi pada perluasan pasar dan daya saing. Temuan ini memiliki implikasi bagi pelaku usaha, pembuat kebijakan, dan pemangku kepentingan yang bertujuan untuk mendorong pengembangan industri dan meningkatkan daya saing di pasar Halal Indonesia.
The Effectiveness of Hajj Pilgrim Registration Services in the Satu Haji Application at the Ministry of Religious Affairs Office of Mukomuko Regency Refazzatul Ummamah; Khairiah Elwardah; Makmur Makmur
Jurnal Ilmiah Multidisiplin Vol. 5 No. 02 (2026): Maret: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i02.2650

Abstract

The Satu Haji application is a platform developed to facilitate the registration process for Hajj pilgrims. However, several challenges have been encountered in its implementation. Some pilgrims experience difficulties in using the application due to limited technological literacy. This study aims to evaluate the feasibility of the Satu Haji application in supporting Hajj registration services at the Ministry of Religious Affairs Office of Mukomuko Regency. Additionally, it seeks to analyze the supporting and inhibiting factors affecting the effectiveness of the application in the registration service process. This study employs a descriptive qualitative method, with data collected through field interviews and observations. The results indicate that the Satu Haji application has made a significant contribution to improving the effectiveness of Hajj registration services. Through this application, pilgrims are able to register online easily and efficiently without the need to visit the office in person. Furthermore, the application provides comprehensive information regarding requirements, schedules, and registration procedures.
Co-Authors Budi Harto Makmur Makmur Nuryati Solapari Refazzatul Ummamah Septianti Permatasari Palembang Yusniar Yusniar