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All Journal Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Agribis DEARSIP: Journal of Architecture and Civil
Asriyani Asriyani
Universitas Muslim Maros
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The IDENTIFICATION OF LANDSCAPE DESIGN ASPECTS ON THE AGRICULTURAL LAND OF THE KAMPOENG CE'DE FARMERS' GROUP IN MAROS DISTRICT Gusti Hardyanti Musda; Asriyani Asriyani; Fitriani R
DEARSIP : Journal of Architecture and Civil Vol 3 No 02 (2023): November 2023
Publisher : Faculty of Engineering, Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/dearsip.v3i02.5135

Abstract

Landscape design on agricultural land is an approach that is used to meet the needs of various types of activities in the agricultural sector, both users and commodities produced from agricultural land. This research aims to identify aspects of landscape design on the Kampoeng Ce'de agricultural land in Maros Regency, which will be used as a reference for formulating landscape concepts and designs. This research used descriptive qualitative research methods, data was collected by relying on direct observation techniques, interviewing the users, and utilizing relevant references. Then, the data was analyzed and synthesized to obtain the objectives of this research. The results of the research showed that there are three design aspects that need to be implemented to support activities on Kampoeng Ce'de agricultural land, which are Physical Aspects of the Architectural Landscape (materials, vegetation, circulation, accessibility, drainage systems and facilities), Agricultural System Aspects (horticulture cultivation techniques) and Supporting Technology Aspects (production of fish feed and agriculture fertilizer).
Pengaruh Digital Marketing Terhadap Penjualan Roti UMKM Hafizh Roti di Kecamatan Mandai Kabupaten Maros Hikmah Hikmah; Mohammad Anwar Sadat; Asriyani Asriyani
Jurnal Agribis Vol. 14 No. 1 (2026): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/aednqq70

Abstract

The objective of this study is to analyze the influence of digital marketing on the sales improvement of Hafizh Roti UMKM in Mandai District, Maros Regency. In today’s digital era, the utilization of information technology has become one of the main strategies to expand market reach, increase brand awareness, and encourage consumer purchasing decisions. The analytical technique used is multiple linear regression to examine the effect of social media and digital promotion variables on purchasing decisions. The results indicate that digital marketing has a significant influence, both simultaneously and partially, on increasing Hafizh Roti sales. Social media and digital promotion have positive and significant coefficients in driving consumer purchasing decisions. Furthermore, it was found that 79% of respondents learned about Hafizh Roti through social media and were interested in purchasing due to the implemented digital promotions. This study emphasizes the importance of digital marketing strategies for UMKM in enhancing competitiveness in the modern era.
Diversifikasi Produk Olahan Cabai Merah untuk Akselerasi Hilirisasi pada KWT Anggrek Desa Rompegading Kecamatan Cenrana Kabupaten Maros Azisah Azisah; Mohammad Anwar Sadat; Hajar Hajar; Asriyani Asriyani; Arifin Arifin; Abd. Asis Pata
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i3.5261

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memfasilitasi akselerasi hilirisasi melalui diversifikasi produk olahan cabai merah, yaitu kerupuk cabai merah (Camer), guna meningkatkan nilai tambah cabai merah dan pendapatan anggota Kelompok Wanita Tani (KWT) Anggrek. Kegiatan dilaksanakan pada tanggal 14–15 Juni 2026 di Desa Rompegading dengan melibatkan 20 anggota KWT Anggrek. Metode pelaksanaan kegiatan dilakukan melalui tahapan sosialisasi awal untuk memberikan pemahaman program, dilanjutkan dengan pelatihan olahan produk serta penerapan teknologi tepat guna untuk meningkatkan efisiensi produksi. Peserta juga dibekali keterampilan pengemasan, pelabelan, dan digital marketing guna memperluas jangkauan pasar. Seluruh rangkaian ini didukung oleh pendampingan secara berkala serta evaluasi efektivitas program menggunakan pre-test dan post-test. Hasil evaluasi menunjukkan adanya peningkatan signifikan: pada pelatihan kerupuk cabai merah, pengetahuan meningkat dari 41,25% menjadi 83,25% (Sangat Mengetahui) dan keterampilan dari 38,25% menjadi 85,00% (Sangat Terampil); pada pelatihan kemasan dan pelabelan, pengetahuan naik dari 44,00% menjadi 81,00% (Sangat Mengetahui) dan keterampilan naik dari 39,25% menjadi 82,00% (Sangat Terampil); serta pada pelatihan digital marketing, pengetahuan meningkat dari 44,25% menjadi 81,75% (Sangat Mengetahui) dan keterampilan dari 37,75% menjadi 81,25% (Sangat Terampil). Efektivitas kegiatan berada pada kategori efektif dengan tingkat kepuasan peserta mencapai 95%. Program ini diharapkan dapat mendorong kemandirian ekonomi KWT Anggrek dan mendukung keberlanjutan hilirisasi pertanian lokal. Kegiatan selanjutnya direkomendasikan untuk meningkatkan sarana produksi kerupuk cabai merah. Selain itu, diperlukan kolaborasi dengan pemerintah, perguruan tinggi, dunia usaha, dan stakeholder terkait untuk mendukung produksi, pemasaran, serta penguatan kelompok agar berdampak ekonomi secara berkelanjutan.
Co-Authors Abd. Asis Pata Arifin Arifin Azisah Azisah Fitriani R Gusti Hardyanti Musda Hajar Hajar Hikmah Hikmah Sadat, Mohammad Anwar