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All Journal Jurnal Agribis DEARSIP: Journal of Architecture and Civil
Asriyani Asriyani
Universitas Muslim Maros
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The IDENTIFICATION OF LANDSCAPE DESIGN ASPECTS ON THE AGRICULTURAL LAND OF THE KAMPOENG CE'DE FARMERS' GROUP IN MAROS DISTRICT Gusti Hardyanti Musda; Asriyani Asriyani; Fitriani R
DEARSIP : Journal of Architecture and Civil Vol 3 No 02 (2023): November 2023
Publisher : Faculty of Engineering, Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/dearsip.v3i02.5135

Abstract

Landscape design on agricultural land is an approach that is used to meet the needs of various types of activities in the agricultural sector, both users and commodities produced from agricultural land. This research aims to identify aspects of landscape design on the Kampoeng Ce'de agricultural land in Maros Regency, which will be used as a reference for formulating landscape concepts and designs. This research used descriptive qualitative research methods, data was collected by relying on direct observation techniques, interviewing the users, and utilizing relevant references. Then, the data was analyzed and synthesized to obtain the objectives of this research. The results of the research showed that there are three design aspects that need to be implemented to support activities on Kampoeng Ce'de agricultural land, which are Physical Aspects of the Architectural Landscape (materials, vegetation, circulation, accessibility, drainage systems and facilities), Agricultural System Aspects (horticulture cultivation techniques) and Supporting Technology Aspects (production of fish feed and agriculture fertilizer).
Pengaruh Digital Marketing Terhadap Penjualan Roti UMKM Hafizh Roti di Kecamatan Mandai Kabupaten Maros Hikmah Hikmah; Mohammad Anwar Sadat; Asriyani Asriyani
Jurnal Agribis Vol. 14 No. 1 (2026): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/aednqq70

Abstract

The objective of this study is to analyze the influence of digital marketing on the sales improvement of Hafizh Roti UMKM in Mandai District, Maros Regency. In today’s digital era, the utilization of information technology has become one of the main strategies to expand market reach, increase brand awareness, and encourage consumer purchasing decisions. The analytical technique used is multiple linear regression to examine the effect of social media and digital promotion variables on purchasing decisions. The results indicate that digital marketing has a significant influence, both simultaneously and partially, on increasing Hafizh Roti sales. Social media and digital promotion have positive and significant coefficients in driving consumer purchasing decisions. Furthermore, it was found that 79% of respondents learned about Hafizh Roti through social media and were interested in purchasing due to the implemented digital promotions. This study emphasizes the importance of digital marketing strategies for UMKM in enhancing competitiveness in the modern era.
Co-Authors Fitriani R Gusti Hardyanti Musda Hikmah Hikmah Sadat, Mohammad Anwar