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Pengembangan Kegiatan Pemasaran untuk Usaha Angkringan di Kelurahan Bener, Yogyakarta Della Nanda Luthfiana; Nadia; Emanuel, Natalis; Jamilah, Nur; Nursamsu, Aco; Matruty, Desiana; Yehuda, David; Handika, Agip; Fathuna, Aziz; Pangestu, Bagus
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 2 No. 01 (2024): April
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v2i01.520

Abstract

Berkembangnya UMKM yang semakin pesat tak luput dari persaingan yang semakin sengit. Timbulnya persaingan UMKM tersebut jika tidak diimbangi dengan manajemen yang memadai maka akan sulit untuk berkembang dan akan semakin terpuruk dikalahkan oleh pesaingnya. Oleh karena itu pemasaran secara digital melalui media social dan platform marketplace online sangat dibutuhkan untuk saat ini. Namun banyak pelaku UMKM yang mengabaikan pemasaran secara digital karena minimnya pengetahuan tentang teknologi. Hal tersebut juga terjadi pada UMKM Angkringan yang berada di Kelurahan Bener Kecamatan Tegalrejo yang belum memanfaatkan teknologi digital pada usahanya. Tujuan kegiatan pengabdian ini adalah mitra dapat berkembang karena adanya pemasaran secara digital sehingga dapat meningkatkan penjualan, mitra dapat menyusun laporan keuangan dengan baik, memiliki desain daftar menu dan logo untuk media sosial agar menarik dan memudahkan konsumen saat membeli produk. Metode penelitian pengabdian ini yaitu melakukan identifikasi awal, analisis atau perencanaan, pelaksanaan dan pendampingan, serta evaluasi. Hasil yang didapat dari kegiatan ini adalah mitra memahami pemasaran digital, laporan keuangan sederhana, dan desain daftar menu serta logo untuk media sosial.
The Influence and Contribution of Financial Performance to Firm Value: A Study on Manufacturing Companies Listed on the Indonesia Stock Exchange I Ketut Mangku; Andika, Andika; Della Nanda Luthfiana; Agustina Gabyanti Kleden
Journal of Accounting and Finance Management Vol. 4 No. 6 (2024): Journal of Accounting and Finance Management (January - February 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v4i6.282

Abstract

This research, titled “The Influence and Contribution of Financial Performance to Firm Value: A Study on Manufacturing Companies in the Indonesia Stock Exchange,” aims to assess the impact and contribution of financial performance on firm value. Financial performance is measured using Return on Assets, debt-to-assets ratio, Total Assets Turnover, and Dividend Payout Ratio, while firm value is proxied using price-to-book value. The sample is determined through purposive sampling, and multiple linear regression analysis is employed to examine the influence of financial performance variables on firm value. The research findings indicate that Return on Assets and Debt to Assets Ratio have a significant favorable influence. Meanwhile, Total Assets Turnover has a non-significant negative impact, and the Dividend Payout Ratio has a positive but non-significant effect on firm value. Approximately 6.9% of the variability in firm value can be explained by financial performance variables. Implications: The findings of this research provide insights for investors in making investment decisions and underscore the importance of understanding financial performance and its impact on firm value
Utilization of Household Farming with Verticulture Vegetable Cultivation Techniques for the Implementation of a Vegetable Village in Payak Tengah Hamlet, Piyungan, Bantul Regency Nadia, Nadia; Della Nanda Luthfiana; Andy Ilham H; Hernanda Nur R; Mutia Febriani S.P; Igo Kristian; Agung Pandia; Rike Nur S.G; Dian Nur P; Nur Afif F; Wisnu Hariadi; Fadil Rozaqi; Revan Suwito
Asian Journal of Community Services Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i12.7006

Abstract

This empowerment aims to optimize the function of residents' home yards by using horticulture vegetable cultivation techniques to produce a vegetable village. To achieve this, an initial understanding of the importance of home farming, which will enable residents to use yard land, is needed. In this Real Work Lecture-Thematic or KKN-T, the implementation method is carried out through education and socialization to residents to maximize empowerment results. articipating in activities, showing the enthusiasm of residents utilizing yard land, and the existence of a vegetable cultivation pilot project using home yards to grow vegetables with viticulture techniques for vegetable village cultivation can be achieved.
Socialization of Taxation As A Moderating Variable In The Application of The Theory Of Planned Behavior To Taxpayer Compliance Della Nanda Luthfiana; Andika, Andika; Mohamad Najmudin; Joko Purwanto Nugroho
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1872

Abstract

The tax system serves as a means for the government to generate additional revenue necessary to fulfill its obligations. The objective of this study was to examine the impact of the Theory of Planned Behavior (TPB) on taxpayer compliance in Yogyakarta, with tax socialization serving as a moderating variable. The research was conducted within the city of Yogyakarta and involved 110 taxpayer respondents. The consecutive sampling method was employed as the sampling technique, and data analysis was performed using partial least squares (PLS) analysis with SmartPLS 3.3.3 software. The findings of the study indicate that moral obligation and trust in the government do not have a significant influence on taxpayer compliance, while tax awareness demonstrates a significant effect on taxpayer compliance. However, tax socialization was unable to moderate or strengthen the impact of moral obligation, trust in the government, and tax awareness on taxpayer compliance in Yogyakarta.