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Sari, Lia Perwita
Universitas PGRI Palembang
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Journal : Seminar Nasional Lahan Suboptimal

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Marjin Pemasaran Ikan Patin (Pangasius sp.) di Pasar Jakabaring Kota Palembang Lia Perwita Sari; Rih Laksmi Utpalasari
Seminar Nasional Lahan Suboptimal 2019: Prosiding Seminar Nasional Lahan Suboptimal “Smart Farming yang Berwawasan Lingkungan untuk Ke
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Sari LP, Utpalasari RL.  2019.  Marketing margin of patin fish (Pangasius sp.) in the Jakabaring market of Palembang City. In: Herlinda S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal 2019, Palembang  4-5 September 2019. pp. 97-100. Palembang: Unsri Press. The potential of aquaculture in South Sumatra as a center for catfish production requires market information and market identification to find out where, how, when and to whom the product will be marketed. The purpose of this study was to determine the efficiency of marketing catfish in the city of Palembang based on marketing margins and the portion of prices received by producers (farmer's share). The research method uses the survey method. The research location was determined purposively, namely at the Jakabaring Market in Palembang. The withdrawal of research samples is done using the accidental sampling method. The taking of respondents through this method is collector traders, retailers I, retailers II and consumers of Patin fish buyers.The sample size of consumers in this study was set at 40 people, each of 10 respondents in each cluster. Data collected in the form of primary data and secondary data. Data were analyzed by descriptive qualitative and quantitative descriptive. The researcher used a qualitative method by analyzing the characteristics of each respondent and the pattern of marketing of catfish at the Jakabaring Market in Palembang. Quantitative analysis uses data obtained in the form of numbers, including marketing margins and farmer's shares. The results of the study state that the marketing margin and farmer's share, the most efficient pattern is the pattern of collecting traders - household consumers with a value of Rp 2,400 per kg and 87.64% respectively.Keywords: farmer’s share, market, sellers
Faktor-Faktor yang Mempengaruhi Permintaan Ikan Patin (Pangasius sp.) di Kota Palembang Lia Perwita Sari; Yulia Puspita Sari
Seminar Nasional Lahan Suboptimal 2018: Prosiding Seminar Nasional Lahan Suboptimal "Tantangan dan Solusi Pengembangan PAJALE dan Kela
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Sari et al, 2019. Factors Affecting the Demand of Patin Fish (Pangasius sp.) in Palembang City. pp. 306-312. The need for animal protein derived from fish species continues to increase in line with population growth, income level, education level and public awareness of the importance of nutritious food. Along with increasing levels of fish consumption in South Sumatra, demand for catfish continues to increase. The purpose of this study was to analyze the demand for Patin fish in Palembang City. The research method uses survey methods. The research location was determined purposively, namely in the City of Palembang, namely in the Alang-alang Lebar Market, KM 5 Market, Cinde Market, Kuto Market, Soak Bato Market, Jakabaring Market, Kertapati Market and Multi Wahana Satellite Market. The withdrawal of the research sample was carried out using the accidental sampling method. Retrieval of respondents through this method is consumers who are buying Patin fish found in traditional markets to ask their opinions about what is needed to smooth this research as many as 40 people. The results of the study stated that the demand for catfish simultaneously was influenced by the purchase price of consumers, household income, age, number of household members and level of education. Partially, only the variable number of household members has a significant effect on the demand for Patin fish.
Co-Authors Agriansa, Leza Fitra Mulia Jaya Fuji Astuti Humairani Humairani Humairani Humairani, Humairani Leza Agriansa Maya Susanti Rahma Mulyani Rih Laksmi Utpalasari Sari, Yulia Puspita Sujaka Nugraha Sumantriyadi Sumantriyadi Sumantriyadi, Sumantriyadi