Article Per Year (5 Year)
p-Index From 2021 - 2026
1.886
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pemberdayaan Masyarakat Nusantara Indonesian Journal of Innovation Multidisipliner Research JIMEK Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Manajemen, Bisnis dan Kewirausahaan
Umar Burhan
Universitas Gresik
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Social Media Marketing, Content Marketing dan Brand Awareness Terhadap Keputusan Pembelian pada Produk UMKM Diah Cookies Muhammad Bagus Fatoni; Adiba Fuad Syamlan; Umar Burhan
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.907

Abstract

Penelitialn ini bertuljulaln ulntulk mengetalhuli pengalrulh sociall medial malrketing, content malrketing, daln bralnd alwalreness terhaldalp kepultulsaln pembelialn konsulmen. Metode penelitialn yalng digulnalkaln aldallalh metode kulalntitaltif dengaln teknik pengulmpullaln daltal melalluli penyebalraln kulesioner kepaldal 100 responden. Teknik alnallisis daltal yalng digulnalkaln melipulti ulji valliditals, ulji relialbilitals, ulji alsulmsi klalsik, alnallisis regresi linealr bergalndal, ulji t, ulji F, daln koefisien determinalsi dengaln balntulaln alplikalsi IBM SPSS Staltistics. Halsil penelitialn menulnjulkkaln balhwal sociall medial malrketing berpengalrulh signifikaln terhaldalp kepultulsaln pembelialn dengaln nilali signifikalnsi sebesalr 0,011. Content malrketing berpengalrulh signifikaln terhaldalp kepultulsaln pembelialn dengaln nilali signifikalnsi sebesalr 0,000. Bralnd alwalreness julgal berpengalrulh signifikaln terhaldalp kepultulsaln pembelialn dengaln nilali signifikalnsi sebesalr 0,000. Secalral simulltaln, sociall medial malrketing, content malrketing, daln bralnd alwalreness berpengalrulh signifikaln terhaldalp kepultulsaln pembelialn dengaln nilali signifikalnsi sebesalr 0,000. Nilali koefisien determinalsi menulnjulkkaln balhwal valrialbel independen malmpul menjelalskaln kepultulsaln pembelialn sebesalr 53,2%, sedalngkaln sisalnyal dipengalrulhi oleh valrialbel lalin di lulalr penelitialn. Dengaln demikialn, perulsalhalaln perlul meningkaltkaln straltegi pemalsalraln digitall daln memperkulalt kesaldalraln merek ulntulk meningkaltkaln kepultulsaln pembelialn konsulmen.
The Influence of Occupational Health, Occupational Safety, and Technology on Employee Engagement at PT Semen Indonesia (PERSERO) TBK Bernadette Pramesti Hapsari; Umar Burhan; Suharto
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3514

Abstract

Human resources are a strategic asset for every organization, especially for large-scale manufacturing companies such as PT Semen Indonesia (Persero) Tbk. In an industry that operates with high physical intensity and work risks, attention to aspects of occupational health, occupational safety, and the use of technology are important factors to ensure operational continuity while maintaining employee engagement levels. This study aims to analyze the effect of occupational health, occupational safety, and technology on employee engagement at PT Semen Indonesia (Persero) Tbk. Employee engagement is an important factor in increasing productivity and reducing turnover in manufacturing companies. This study uses a quantitative approach with a survey method through questionnaires distributed to 105 employees in the production department of the Gresik Factory, where sampling uses a saturated sampling technique. Data analysis uses multiple linear regression with the help of SPSS. The independent variables in this study are occupational health, occupational safety, and technology, while the dependent variable is employee engagement. The results of this study are expected to provide empirical contributions to company management in formulating more effective human resource policies to improve employee engagement.
Pengaruh Audit Mutu Internal, Kepemimpinan, dan Komitmen Madrasah Terhadap Kualitas Pelayanan di MAN 1 Lamongan A Khudori; Umar Burhan; Suharto Suharto
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6239

Abstract

. This study aims to determine and analyze the influence of internal quality audits, leadership, and madrasah commitment on service quality at MAN 1 Lamongan. In an era of increasingly fierce competition in education quality, madrasahs are required to continuously improve and innovate their educational services. Internal quality audits are an important tool for identifying the strengths and weaknesses of an institution, while effective leadership and madrasah commitment are the main pillars in fostering a culture of sustainable quality. This study uses a quantitative approach with a survey method, where data is collected through the distribution of questionnaires to all educators and educational staff at MAN 1 Lamongan. The data analysis technique used is multiple linear regression to determine the relationship between independent variables (internal quality audit, leadership, and madrasah commitment) and dependent variables (service quality). The results of the study indicate that simultaneously, all three independent variables have a significant influence on service quality. Partially, internal quality audit has a positive influence through improved evaluation systems and continuous improvement. Effective leadership creates a conducive work environment and encourages active participation from all madrasah components. Meanwhile, the madrasah's high commitment to the institution's vision and mission further strengthens efforts to provide excellent service to students and the community. Thus, collaboration between the audit system, leadership, and madrasah commitment is a key factor in improving the quality of educational services at MAN 1 Lamongan. This study recommends the importance of strengthening quality management capacity and consistently involving all madrasah components in the process of improving service quality.
Co-Authors A Khudori Adiba Fuad Syamlan Alfandi Aditya Bernadette Pramesti Hapsari Chasan Chasan Devind Agnanta Fahrezi Dinda Ayu Latifah Farid Hamdani Hakimatul Islamiyah Ilham, Rachmad Intan Rohimatul Alawiyah M Hikamus S Mohamad Idror Ardani Muhammad Bagus Fatoni Nekky Rahmiyati Pramitasari S.Ant S.Ak M.Ak, Dini Ayu Rian Pramana Suwanda Serli Fatonah Suharto Suharto Titik wahyuni