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Gita Aprinta
Universitas Semarang
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Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Agusta Praba Ristadi Pinem; Prind Triajeng Pungkasanti; Gita Aprinta
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Agusta Praba Ristadi Pinem; Prind Triajeng Pungkasanti; Gita Aprinta
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Peningkatan Mitigasi Bencana Banjir Melalui Media Digital di Kampung Tambakrejo, Tanjung Emas, Semarang Kharisma Ayu Febriana; Retno Manuhoro Setyowati; Ami Saptiyono; Gita Aprinta
Jurnal DIMASTIK Vol. 3 No. 2 (2025): Juli
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/dimastik.v3i2.12662

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitasbkomunikasi mitigasi bencana rob pada ibu rumah tangga di Tambakrejo, Tanjung Emas, Semarang yang rentan terhadap banjir rob tahunan. Komunitas perempuan, khususnya ibu rumah tangga, kerap tidak dilibatkan dalam proses mitigasi bencana, meskipun mereka memiliki peran penting dalam menjaga ketahanan keluarga saat krisis. Kegiatan ini merupakan respons terhadap tingginya risiko banjir yang dipicu oleh perubahan iklim dan naiknya permukaan air laut, serta minimnya akses informasi kebencanaan terhadap ibu ibu rumah tangga. Melalui pelatihan komunikasi mitigasi, sosialisasi dan praktik komunikasi darurat berbasis media digital dengan WhatsApp, program ini berupaya memperkuat kesiapsiagaan masyarakat. Ibu rumah tangga dilibatkan sebagai agen utama dalam menyebarkan informasi bencana kepada keluarga dan komunitasnya. Kegiatan dilakukan melalui ceramah, diskusi terarah, praktik langsung, dan evaluasi pre-post test. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan peserta dalam menyampaikan informasi mitigasi, mengelola emosi keluarga, serta menyusun rencana evakuasi. Program ini menunjukkan bahwa komunikasi berbasis komunitas dapat meningkatkan kesiapsiagaan terhadap bencana rob dan memperkuat kohesi sosial di tingkat rumah tangga.
Co-Authors Agusta Praba Ristadi Pinem Ami Saptiyono Kharisma Ayu Febriana Prind Triajeng Pungkasanti, Prind Triajeng Retno Manuhoro Setyowati