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All Journal POINT Bulletin of Indonesian Islamic Studies Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Muhammad Abbas
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Promosi Terhadap Keputusan Pembelian Properti Pada PT. Tiga Maha Rewa Di Makassar Muhammad Amir; Andi Tendean; Megawati Artiyany; Muhammad Abbas; Arianto Arianto
POINT: Jurnal Ekonomi dan Manajemen Vol 6 No 1 (2024): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/point.v6i1.2224

Abstract

PT. Tiga Maha Rewa merupakan salah satu perusahaan yang bergerak dibidang properti. Banyak cara atau metode yang dilakukan oleh perusahaan PT. Tiga Maha Rewa untuk mempromosikan produk. Banyaknya konsumen yang tertarik dan berminat terhadap suatu produk menjadikan tantangan tersendiri bagi perusahaan untuk menarik minat para konsumen sehingga menjadikan perhatian khusus bagaimana promosi dapat bersaing dengan perusahaan lain.Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap keputusan pembelian properti pada PT. Tiga Maha Rewa Di Makassar. Metode analisis yang digunakan adalah deskriptif dan statistik yang terdiri dari uji regresi sederhana, uji korelasi, uji koefisien determinasi, dan uji t. Hasil analisis yang didapatkan dalam penelitian ini adalah terdapat pengaruh yang positif dan signifikan dari promosi terhadap keputusan pembelian properti pada PT. Tiga Maha Rewa.
Optimizing Da’wah Management in Multicultural Contexts: Lessons from PCNU Pematang Siantar North Sumatra, Indonesia Muhammad Abbas; Syukur Kholil
Bulletin of Indonesian Islamic Studies Vol. 4 No. 2 (2025): Bulletin of Indonesian Islamic Studies
Publisher : KURAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/biis.v4i2.1574

Abstract

This study examines the da'wah management practices employed by the Pematang Siantar Nahdlatul Ulama Branch Management (PCNU) in promoting multicultural da'wah programs within a community characterized by ethnic, cultural, and religious diversity. The research utilizes a qualitative approach and adopts descriptive methods. Data collection was carried out through in-depth interviews, participatory observation, and documentation. The analysis of the data involved identifying emerging key themes and utilizing triangulation to ensure the accuracy and validity of the findings. The primary informant in this study was the chairman of the Pematang Siantar PCNU. The results indicate that PCNU Pematang Siantar has effectively implemented adaptive da'wah management practices that address cultural and religious diversity in the region. This success can be attributed to meticulous planning, structured organization, effective leadership, continuous supervision, and periodic evaluation, as well as the adjustment of da'wah methods to suit specific contexts. This research recommends the da'wah management model utilized by PCNU Pematang Siantar as a noteworthy example for other religious organizations facing the challenges of da'wah in a pluralistic society.
Penguatan Literasi Bahasa dan Digitalisasi untuk Pemberdayaan Masyarakat: Studi Implementasi Program Pengabdian Kepada Masyarakat di Desa Ujung Baji, Kabupaten Takalar Nurasia Natsir; Muh. Fadli Faisal Rasyid; Muhammad Abbas; Khaeriyah Khaeriyah; Abdul Sahid
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 3 No. 3 (2025): July : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v3i3.2374

Abstract

In the digital 4.0 era, language literacy and digitalization are key elements in the process of community empowerment, especially in rural areas that still face the challenge of limited access to information and technology. This study aims to analyze the effectiveness of language literacy strengthening and digitalization programs in supporting community empowerment in Takalar Regency, with an integrative approach that considers local context and cultural wisdom. The method used is a qualitative approach through participatory action research, which allows for the active involvement of the community in the process of identifying problems and finding solutions. The community service activity (PKM) was held in Ujung Baji Village, Sanrobone District, Takalar Regency on July 10, 2025, involving 25 participants with diverse social and educational backgrounds. The literacy expert team from ADPERTISI plays a role in designing and implementing multilingual-based training programs and approaches that are sensitive to local culture. This program has succeeded in significantly increasing people's digital literacy, with 60% of participants able to utilize technology for MSME development and 40% of participants successfully accessing public services independently through digital platforms. The "Techno-Linguistic Integration" model applied has proven to be effective in overcoming language barriers in the digital technology adoption process. The integration of local languages with digital devices creates an inclusive and relevant learning environment for rural communities. The results show that a holistic and contextual approach to strengthening language literacy and digitalization can empower communities in a sustainable manner, strengthen local capacity, and encourage digital transformation at the grassroots level. These findings make an important contribution to the development of technology-based community empowerment strategies and local culture in the digital era.
Co-Authors Abdul Sahid Amir, Muhammad Andi Tendean Arianto Arianto Khaeriyah Khaeriyah Megawati Artiyany Muh. Fadli Faisal Rasyid Syukur Kholil