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All Journal Value Added: Majalah Ekonomi & Bisnis Jurnal PKM Manajemen Bisnis
Andro Dewantara Noegroho
Universitas Muhammadiyah Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Introducing Internet Technology to Indonesian Migrant Children at SB At-Tanzil Hicom, Malaysia: Exploring its Benefits and Challenges Firdaus Firdaus; Andro Dewantara Noegroho; M. Sufi Ali Imran; Ari Dwi Astono; Sri Sulistiyaningsih; Martini Martini; Meizar Effendi; M. Rully Sjahirul Alim
Jurnal PKM Manajemen Bisnis Vol. 6 No. 1 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i1.1773

Abstract

Indonesian migrant children in Malaysia often have limited access to digital resources, which restricts their opportunities to develop essential internet and information-literacy skills. Responding to this issue, this community service program was designed to introduce basic internet technology and promote safe, responsible, and purposeful digital use among students at SB At-Tanzil Hicom. The program aimed to strengthen their understanding of online safety, digital ethics, and the use of internet-based learning tools. A participatory approach was adopted through interactive workshops, guided practice sessions, and mentoring activities. Data were collected through observations, pre- and post-tests, and feedback from participants and teachers. The results show a clear improvement in students’ ability to navigate websites, identify credible information, and recognize online risks. Knowledge scores increased significantly, reflecting stronger digital awareness and confidence in using technology for learning. Despite challenges related to limited devices and unstable connectivity, the program effectively introduced internet literacy in a way that was accessible, contextual, and engaging for migrant learners. These outcomes highlight the importance of sustained support and collaborative efforts to ensure digital inclusion within migrant education settings.
PENGARUH GREEN MARKETING DAN ENVIRONMENTAL AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA BRAND AVOSKIN Farasanya Nisrina; Nurhayati Nurhayati; Andro Dewantara Noegroho
Value Added : Majalah Ekonomi dan Bisnis Vol 21, No 1 (2025): VALUE ADDED : MAJALAH EKONOMI DAN BISNIS (Periode April)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v21i1.17483

Abstract

Penelitian ini menganalisis pengaruh green marketing dan kesadaran lingkungan terhadap keputusan pembelian dengan brand image sebagai variabel intervening. Menggunakan metode kuantitatif dan SEM-PLS, data dikumpulkan dari 100 konsumen Avoskin di Semarang melalui kuesioner online. Hasil penelitian menunjukkan bahwa green marketing dan kesadaran lingkungan berpengaruh positif dan signifikan terhadap brand image Avoskin. Citra merek memiliki pengaruh positif yang signifikan terhadap keputusan pembelian. Namun, green marketing dan kesadaran lingkungan tidak berpengaruh langsung terhadap keputusan pembelian. Green marketing dan kesadaran lingkungan berpengaruh positif terhadap keputusan pembelian ketika dimediasi oleh citra merek.
Co-Authors Farasanya Nisrina Firdaus Firdaus M. Rully Sjahirul Alim M. Sufi Ali Imran Martini Martini Meizar Effendi Nurhayati Nurhayati Sri Sulistiyaningsih