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All Journal Al-Muqayyad Innovative: Journal Of Social Science Research Journal of Economic, Management, Business, Accounting Sustainability Journal Of Community Sustainability
Nilam Erman
Institut Agama Islam Edi Haryono Madani
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al-Muqayyad

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Penerapan Manajemen Risiko untuk Meningkatkan Kinerja Industri Perbankan di Indonesia Erman, Nilam; Winario, Mohd.
AL-Muqayyad Vol. 7 No. 1 (2024): Al-Muqayyad
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/jam.v7i1.1847

Abstract

This research aims to determine the implementation and control of risk management in the banking industry in Indonesia. This study uses a qualitative method. The results of this research indicate that the application of risk management in the banking industry must be implemented considering the increasing number of types of crime in the banking world. The application of risk management in the banking industry must be adjusted to the objectives, business policies, size and complexity of the business and the capabilities of the bank itself. Business complexity is the diversity of product transactions/business networks. Meanwhile, bank capabilities include financial capabilities, supporting infrastructure and human resource capabilities. How to manage risk management in the banking industry can be carried out with several efforts, including determining risks, weighing risks, observing and controlling these risks.
Analisis strategi pemasaran produk cicil emas dalam meningkatkan minat nasabah pada Bank Syariah Indonesia Kota Pekanbaru Erman, Nilam; Winario, Mohd.
AL-Muqayyad Vol. 8 No. 2 (2025): Al-Muqayyad
Publisher : STAI Auliaurrasyidin Tembilahan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46963/jam.v8i2.3167

Abstract

Cicil Emas is an Islamic investment product that facilitates gold ownership through an installment system based on the murabahah contract. This study aims to analyze the marketing strategy of Bank Syariah Indonesia (BSI) for the Cicil Emas product and to examine its influence on customer interest in Pekanbaru City. A descriptive qualitative method was employed, with data collected through in-depth interviews, observation, and document analysis involving informants from the bank's internal divisions (marketing and financing) as well as customer users and non-users of the product. The findings indicate that BSI's marketing strategy encompasses digital education, social media promotion, community-based outreach, and collaboration with religious figures. Factors influencing customer interest include the perceived value of gold investment, payment flexibility, transparency of the sharia contract, and social influence. This strategy is assessed as moderately effective in enhancing customer understanding and interest, despite obstacles such as the low level of Islamic financial literacy among some community segments. In conclusion, BSI's marketing strategy aligns with sharia principles and contributes to building public trust in the Cicil Emas product.
Co-Authors Diany Mairiza Harahap, Ahmad Muda Heni Pujiastuti Lukina, Teresa Merry Meilany Mohd. Winario Simbolon, Muhammad Iran