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All Journal International Journal of Community Service Jurnal Komunikasi Indonesia
Panigoro, Erwin
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Religion Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia Panigoro, Erwin; Harwani, Yuli; Permana, Dudi; Imaningsih, Erna Sofriana; Mahadewi, Erlina P.
JURNAL KOMUNIKASI INDONESIA Vol. 12, No. 2
Publisher : UI Scholars Hub

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Abstract

This article discusses the impact of digital communication on the online purchasing behavior of millennials in Indonesia, with a particular focus on transaction flow through the online commerce platform Tokopedia. The study aims to show that Tokopedia's digital communications determine users' attitudes and purchasing behavior. In this paper, the quantitative research method of causal design is adopted, and 210 respondents selected by simple random sampling are used as the sample size. The variables examined in this study include perceptions related to digital communication and online purchasing behavior, which are manipulated through different dimensions and indicators. The results show that perceived digital communication has a significant and positive impact on online purchasing behavior. Additionally, the study suggested that Tokopedia should develop a digital communication strategy to improve customer experience. Further research could expand the sample size and examine other variables for a more complete understanding of consumer behavior.
Empowering JPC Volunteers with Education and Assistance on Behavioral Factors to Prevent HIV/AIDS Transmission in Bandung, West Java Indonesia Puspitaloka Mahadewi, Erlina; Reza Hilmy, Mohamad; Silviana Mustikawati, Intan; Sukardi, Sukardi; Panigoro, Erwin; Heryana, Ade
International Journal Of Community Service Vol. 2 No. 4 (2022): November 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i4.150

Abstract

The present study reports the newest comprehensive study on pandemic era for the Infectious Disease acquired Immunodeficiency Syndrome (AIDS), caused by the Human Immunodeficiency Virus (HIV) the number of people living with HIV/AIDS (ODHA) continues to grow, this needs to be balanced with efforts to prevent the transmission of HIV/AIDS. The JPC Foundation (Jakarta Plus Center) is one of the important entry points for the community to reach out and educate on the treatment and prevention of HIV/AIDS transmission in Bandung, West Java Indonesia. This study aims to determine the factors associated with HIV/AIDS transmission prevention behavior in HIV/AIDS sufferers in Bandung and Cirebon, West Java Indonesia who are within the reach of the JPC Foundation in 2022. This type of research was quantitative, with cross sectional, the study population was visitors to VCT clinics at shelters with a sample size of 85 respondents. The sampling technique uses accidental sampling. The research was conducted from May to November 2022 with univariate (average) and bivariate (chi-square) data analysis. Univariate results showed that HIV/AIDS prevention behavior was not good 78%, adult age> 25-49 (57.5%), secondary education 50.5%, risky work 69%, good knowledge 57%, negative motivation 62%, positive attitude 69%, negative family support 63%. Bivariate results show that there is a relationship between education (p=0.024), employment (p=0.002), OR=6.057, motivation (p=0.001), OR=7.221, family support (p=0.00) OR=7.778 with behavior prevention of HIV/AIDS transmission at the JPC Foundation shelter in Bandung. For VCT clinics to further improve counseling and education services, for volunteers and cadres who reach out to patients or families of people living with HIV/AIDS (ODHA) to provide more support and assistance, also for the community not to discriminate against ODHA because they have HIV/AIDS.
Co-Authors Dudi Permana Erna Sofriana Imaningsih Heryana, Ade Mahadewi, Erlina P. Puspitaloka Mahadewi, Erlina Reza Hilmy, Mohamad Silviana Mustikawati, Intan Sukardi Sukardi Yuli Harwani, Yuli