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All Journal RETORIKA: Jurnal Ilmu Bahasa AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Islam Universalia : International Journal of Islamic Studies and Social Sciences Journal of Management and Bussines (JOMB) Ragom Jurnal Pengabdian Masyarakat Proceedings of The International Indonesia Conference on Interdisciplinary Studies
Arie Fitria
Universitas Lampung
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sustainable Development, Networks, Financial Inclusion, and Market Competitiveness: A Holistic View of Indonesian MSMEs D. Iwan Riswandi; Arie Fitria
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9654

Abstract

This research aims to analyze the influence of financial inclusion policies, network features and sustainable development strategies on the performance and market competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The research was conducted using a quantitative approach involving 325 MSMEs from various industrial sectors. The analytical method used is Partial Least Squares (PLS) in Structural Equation Modeling (SEM) to test the correlation between variables. The research results show that there is a significant positive correlation between market competitiveness, financial inclusion, network features, sustainable development practices and the performance of MSME companies. The conclusion is that sustainable development practices, involvement in business networks, and access to financial services have a significant positive impact on market competitiveness and performance of MSME companies. The implication of these findings is the importance of integrating sustainability programs, encouraging business collaboration, and expanding financial inclusion to support sustainable growth and competitiveness of MSMEs in Indonesia. Keywords: Market Competitiveness, Network Characteristics, Financial Inclusion, Sustainable Development, MSMEs This research aims to analyze the influence of financial inclusion policies, network features and sustainable development strategies on the performance and market competitiveness of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The research was conducted using a quantitative approach involving 325 MSMEs from various industrial sectors. The analytical method used is Partial Least Squares (PLS) in Structural Equation Modeling (SEM) to test the correlation between variables. The research results show that there is a significant positive correlation between market competitiveness, financial inclusion, network features, sustainable development practices and the performance of MSME companies. The conclusion is that sustainable development practices, involvement in business networks, and access to financial services have a significant positive impact on market competitiveness and performance of MSME companies. The implication of these findings is the importance of integrating sustainability programs, encouraging business collaboration, and expanding financial inclusion to support sustainable growth and competitiveness of MSMEs in Indonesia. Keywords: Market Competitiveness, Network Characteristics, Financial Inclusion, Sustainable Development, MSMEs
RETHINKING FOOD DIPLOMACY: A CRITICAL REVIEW OF INDONESIA'S RICE DIPLOMACY Fitri Fatharani; Arie Fitria; Irsyaad Suharyadi
Proceedings International Indonesia Conference on Interdisciplinary Studies Vol. 1 (2025): Proceedings of The International Indonesia Conference on Interdisciplinary Studies (I
Publisher : Faculty of Social and Political Sciences, Universitas Lampung

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Abstract

This paper presents a critical literature review on Indonesia’s rice surplus diplomacy within the framework of South–South Cooperation (SSC). Drawing from nine key studies, the literature review identifies three thematic clusters: food diplomacy in the Global South, critics of SSC solidarity discourse, and Indonesia’s rice surplus as an instrument of foreign policy. While SSC emphasizes equality and mutual benefit, emerging literature reveals tensions between rhetorical commitments to solidarity and the strategic, state-centric practices of donor countries. Indonesia’s case exemplifies how rice surplus has evolved from a symbol of domestic achievement to a soft power instrument, used to assert regional leadership amid global food crises. However, this transformation also exposes gaps in regional governance and risks reinforcing power asymmetries under the guise of humanitarianism. The review calls for a rethinking of SSC and food-based diplomacy, advocating for inclusive mechanisms that balance national interests with collective resilience.
The Role of Hyperbolic Figures in Influencing Consumers on Social Media: A Stylistic Study on Shampoo Advertisements Anna Gustina Zainal; Ibrahim Besar; Arie Fitria; Fri Rezeki; Prayoga Adi Pratama
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.752-765

Abstract

Online media is one of the communication tools used by producers to convey messages to consumers in advertisements. This study examines the impact of using hyperbolic language style on consumer behavior in shampoo advertisements on social media through a stylistic analysis. Hyperbolic language is a type of language style that involves exaggerated statements or claims, often used in advertising to create memorable and persuasive messages. The aim of this research is to explore how this language style influences consumer perception, engagement, and ultimately, purchase decisions. By analyzing Clear and Pantene shampoo advertisements in online media, this study identifies frequently used hyperbolic techniques and evaluates their effectiveness in capturing attention and enhancing consumer engagement. This research is a descriptive qualitative study. The data in this research consists of sentences and signs, while the data sources are Clear and Pantene shampoo advertisements in online media. The method used to collect the data is the observation method without direct involvement. The researcher collects and observes Clear and Pantene shampoo advertisements in online media. The collected data is then reduced, classified, verified, and tabulated based on its type. Subsequently, the researcher conducts data analysis based on stylistic theory. Additionally, the researcher interprets the data and draws conclusions. The results of the study show that hyperbole significantly enhances the emotional appeal of advertisements, leading to higher consumer interest and interaction. Moreover, hyperbole is used to highlight the advantages of Clear and Pantene shampoo products without disparaging or belittling other shampoo products. This study underscores the importance of stylistic elements in advertising and provides insights into how marketers can strategically use hyperbolic language to optimize their social media campaigns.
Pencegahan dan Penanganan Kekerasan: Edukasi Anti-Bullying di SMA/MA Diniyyah Putri Lampung Astiwi Inayah; Rara Gusnita Putri; Arie Fitria; Khairunnisa Simbolon; Simon Sumanjoyo H.
Ragom Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Ragom: Jurnal Pengabdian Masyarakat
Publisher : Program Studi Hubungan Internasional FISIP UNILA

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Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh masih rendahnya pemahaman pelajar mengenai bentuk, dampak, serta mekanisme pencegahan dan penanganan bullying di lingkungan sekolah. Oleh karena itu, kegiatan ini bertujuan untuk meningkatkan pemahaman pelajar SMA/MA Diniyyah Putri Lampung terkait pencegahan dan penanganan bullying melalui metode sosialisasi dan penyuluhan. Metode yang digunakan meliputi penyampaian materi secara langsung, diskusi interaktif, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Indikator evaluasi mencakup pemahaman peserta terhadap materi, tingkat antusiasme selama kegiatan, kemampuan mengaplikasikan materi dalam kehidupan sehari-hari, serta kejelasan penyampaian materi oleh pemateri. Hasil kegiatan menunjukkan adanya peningkatan nilai rata-rata peserta dari 6,48 sebelum sosialisasi menjadi 6,90 setelah sosialisasi, dengan kenaikan sebesar 0,42 poin. Nilai pre-test tertinggi tercatat sebesar 70 dan terendah 50, sedangkan pada post-test nilai tertinggi tetap 70 dan nilai terendah meningkat menjadi 60. Temuan ini menunjukkan bahwa kegiatan sosialisasi memberikan dampak yang relatif positif terhadap peningkatan pengetahuan peserta secara kognitif. Selain itu, dari aspek afektif, peserta menunjukkan peningkatan kesadaran, kemauan, dan kemampuan dalam menerapkan tindakan pencegahan dan penanganan bullying dalam kehidupan sehari-hari. Dengan demikian, kegiatan ini dapat disimpulkan relatif efektif dalam meningkatkan pemahaman serta kesadaran pelajar terhadap isu bullying, sekaligus memberikan kontribusi dalam menciptakan lingkungan sekolah yang lebih aman dan kondusif.
Peran Ijtima Ulama Dunia 2025 Bagi Soft Diplomacy Indonesia Arie Fitria; Irsyaad Suharyadi; Fitri Fatharani; Isti Fauziah; Unique Inndi Akilah Radhwa Birchly R.J
Islam Universalia: International Journal of Islamic Studies and Social Sciences Vol 7 No 3 (2026): Islam Universalia
Publisher : Cyber Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56613/islam-universalia.v7i3.321

Abstract

Artikel ini bertujuan mengkaji peran Ijtima Ulama Dunia atau World Ulama Gathering dalam mendukung soft diplomacy Indonesia. Setelah vakum selama 16 tahun, kegiatan ini kembali digelar di Provinsi Lampung, Indonesia, pada 28–30 November 2025 dan dihadiri peserta dari 99 negara atas prakarsa Jamaah Tabligh Indonesia. Sebagai forum global, apa kontribusi Ijtima Ulama Dunia terhadap politik luar negeri Indonesia, khususnya dalam memperkuat posisi Indonesia sebagai negara dengan populasi Muslim terbesar di dunia? Penelitian menggunakan pendekatan kualitatif melalui analisis dokumen dengan memadukan teori soft diplomacy dan konsep multi-track diplomacy. Hasil penelitian menunjukkan bahwa Ijtima Ulama Dunia tidak hanya kegiatan spiritual, tetapi juga berfungsi sebagai platform dialog strategis antar-pemimpin dan komunitas Islam global. Dalam kerangka multi-track diplomacy, Ijtima Ulama Dunia melibatkan tiga dari sembilan jalur diplomasi, yaitu pemerintah, warga negara (masyarakat sipil), dan aktor keagamaan. Keberhasilan penyelenggaraan kegiatan ini turut memperkuat citra Indonesia sebagai negara yang damai, toleran, dan bersatu, khususnya di mata komunitas Islam global, serta mendukung strategi nation branding Indonesia. Dengan demikian, disimpulkan bahwa Ijtima Ulama Dunia berkontribusi terhadap implementasi soft diplomacy Indonesia, terutama dalam ranah diplomasi keagamaan.
Peningkatan Skill Menulis Cerita bagi Komunitas Penulis Hexagon Publishing di Bandar Lampung Goestyari Kurnia Amantha; Arie Fitria; Fahmi Tarumanegara; Fitri Fatharani
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 2 (2026): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v10i2.27776

Abstract

Artikel ini mendeskripsikan hasil kegiatan pengabdian kepada masyarakat yang bertujuan untuk meningkatkan keterampilan menulis cerita anak bagi anggota komunitas penulis. Kegiatan dilaksanakan di Kota Bandar Lampung melalui pelatihan intensif dan diskusi kelompok terfokus, dengan melibatkan 29 penulis dari Komunitas Penulis Hexagon Publishing. Metode evaluasi menggunakan pre-test dan post-test untuk mengukur capaian keterampilan peserta menunjukkan adanya: (1) peningkatan signifikan dalam membangun karakter tokoh, menyusun alur cerita, dan menyisipkan pesan moral; (2) perubahan persepsi terhadap menulis, dari aktivitas ekspresif menjadi proses kreatif yang reflektif dan terstruktur; dan (3) peningkatan minat terhadap profesi kepenulisan dan penerbitan karya. Respons positif peserta terhadap materi, fasilitator, dan sarana pendukung mengindikasikan efektivitas pendekatan pelatihan yang digunakan. Kegiatan ini menunjukkan bahwa pelatihan menulis yang dirancang secara sistematis dapat menjadi strategi penguatan literasi generasi muda. Keberlanjutan program direkomendasikan melalui pendampingan lanjutan dan pengembangan komunitas menulis yang berkesinambungan.
Co-Authors Adrie Oktavio Afrizal Anna Gustina Zainal Astiwi Inayah D. Iwan Riswandi Elismayanti Rembe Fahmi Tarumanegara Fitri Fatharani Fri Rezeki Goestyari Kurnia Amantha Ibrahim Besar Irsyaad Suharyadi Isti Fauziah M. Yusuf Bahtiar, M. Yusuf Miftachul Amri Prayoga Adi Pratama Rara Gusnita Putri Rean Mitasari SIMBOLON, KHAIRUNNISA Simon Sumanjoyo H. Suhardi Suhardi Tongam E Panggabean Unique Inndi Akilah Radhwa Birchly R.J