Claim Missing Document
Check
Articles

Found 5 Documents
Search

Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya Rean Mitasari; Erris Kusumawidjaya
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 2 (2020): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v19i2.667

Abstract

In this 4.0 technology era, all industry sectors are required to make use of the internet and the latest technology for running their business process. In the tourism industry, especially accommodation, a system named gamification becomes one of the trends applied in the form of mobile applications done by various international hotel chains. By inserting game features such as tier (level), point, and reward, customers are expected to be more loyal by using those features embedded in the application. Therefore, this paper aims to examine to what extent gamification is able to influence customer loyalty of the international hotel chains in Surabaya. The data was collected by distributing an online questionnaire to the customers registered as loyalty program members of an international hotel chain in Surabaya. The study reveals that customer loyalty of the international hotel chain in Surabaya strongly influenced by the benefits obtained from the loyalty program provided in the form of the mobile applications.
PELATIHAN PENERAPAN PROTOKOL CLEANLINESS, HEALTH, SAFETY, and ENVIRONMENT SUSTAINABILITY DI DESA WISATA PENIWEN PADA TATANAN NORMAL BARU Rean Mitasari; Rizki Adityaji; Christy Widyawati; Adrie Oktavio; Verina Wijaya; Agustinus Nugroho
SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 1 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i1.7653

Abstract

ABSTRAK                                                               Penurunan jumlah kunjungan wisatawan yang drastis akibat pandemi Covid19 membuat seluruh destinasi dan atraksi wisata menutup sementara akses kunjungan bagi wisatawan. Penutupan tersebut juga berdampak pada menurunnya pendapatan para pelaku usaha pariwisata, termasuk mitra abdimas yaitu kelompok sadar wisata (Pokdarwis) di Desa Wisata Peniwen. Namun, seiring adanya penerapan tatanan normal baru (New Normal) dalam industri pariwisata, para pelaku wisata termasuk Pokdarwis Desa Wisata Peniwen bersemangat untuk membuka kembali usaha pariwisata mereka. Adanya Protokol Cleanliness, Health, Security, Environment Sustainability (CHSE) menjadi perhatian tersendiri bagi pelaku usaha pariwisata khususnya Pokdarwis Desa Wisata Peniwen. Pelatihan protokol CHSE di Desa Wisata Peniwen dilakukan dengan Kerjasama Universitas Ciputra Surabaya dan Kemenparekraf yang bertujuan untuk membekali pelaku usaha pariwisata dalam memenuhi standar berwisata sesuai tatanan normal baru pada masa pandemi. Dari pelatihan tersebut, pengelola Desa Wisata Peniwen mendapatkan pemahaman mengenai protokol kesehatan yang aplikatif untuk dapat diterapkan di setiap lini bisnis yang ada, dengan tujuan menjamin keamanan dan kenyamanan wisatawan. Selain itu, keberlanjutan dari wisata desa yang ada di Desa Wisata Peniwen dapat terjamin dan usaha penduduk dari sektor pariwisata dapat berangsur pulih. Kata kunci: Pandemi Covid 19; Protokol CHSE; Desa Wisata; Tatanan Normal Baru  ABSTRACTThe number of tourists visit that drastically decreased due to Covid19 pandemic resulted to the temporary closing of all accesses to the destination and the attraction. The closing impacted on the revenue decline for those who ran tourism business, including the community service’s partner that is Tourism Awareness Group (Pokdarwis) in Peniwen Tourism Village. However, as the new normal implemented in tourism industry, all tourism business runners also for Pokdarwis in Peniwen Tourism Village were eager to reopen their business. The presence of Cleanliness, Health, Security, and Environment Sustainability (CHSE) Protocol becomes particular concern especially Pokdarwis of Peniwen Tourism Village in restoring tourist visit and strengthening the business of its residents. The training of CHSE protocol in Peniwen Tourism Village was conducted through collaboration between Universitas Ciputra Surabaya and Ministry of Tourism and Creative Economy (Kemenparekraf) aimed to equip tourism business runners in fulfilling tourism standard in accordance with new normal. From the training, Peniwen Tourism Village management gained the insight regarding the applicative health protocol to be implemented in each existed business line to ensure tourists’ safety and comfort. Moreover, the sustainability of village tourism in Peniwen Tourist Village and residents’ business in tourism sector will gradually recover. Keywords: Covid 19 Pandemic; CHSE Protocol; Tourism Village; New Normal
SLUM TOURISM: INDONESIAN TOURISM PROMOTION AND DEVELOPMENT STRATEGY (PROBLEM OR SOLUTION) Verina Wijaya; Rean Mitasari; Erris Kusumawijaya; Rizki Adityaji; Christy Widyawati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11545

Abstract

Basically, the concept of tourism development and promotion using the Slum Tourism/Poverty Tourism concept is good for projection in tourism development and promotion because tourists directly interact with local communities, increase their sense of human dignity, and offer new ideas to create new ideas. However, this concept has clashes that are not in line with the concept of Indonesian tourism branding, namely "Pesona Indonesia" which shows the natural beauty and beauty of Indonesia. Therefore, this research aims to analyze the concept of Slum Tourism in developing and promoting Indonesian tourism as a solution or problem. The data used in this research is secondary data using library research data collection techniques. The data collected was analyzed using the smart PLS 3.0 method. Keywords: Slum Tourism, Promotion, Development, Problem, Solution
Geopatial Technologies in Civil Engineering : A Critical Literature Muhammad Ade Kurnia Harahap; Hamka Wakkang; Adrie Oktavio; Rean Mitasari; Aat Ruchiat Nungraha; Alek Irawan Triantho
Indonesia Journal of Engineering and Education Technology (IJEET) Vol. 2 No. 2 (2024): Indonesia Journal of Engineering and Education Technology (IJEET)
Publisher : AKADEMI TEKNIK ADI KARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61991/ijeet.v2i2.50

Abstract

This study investigates the role of geospatial technologies in enhancing the efficiency and effectiveness of civil engineering projects. Geospatial technologies, including Geographic Information Systems (GIS), remote sensing, and spatial analysis, have revolutionized the field of civil engineering by providing critical tools for planning, design, construction, and management of infrastructure projects. The integration of these technologies enables accurate terrain mapping, real-time monitoring, and data-driven decision-making, which are crucial for ensuring the safety, sustainability, and resilience of modern infrastructure. This research aims to explore the applications of geospatial technologies in various civil engineering projects, including highway planning, urban development, and environmental monitoring. The study also examines the potential benefits and limitations of these technologies and provides recommendations for their effective integration into civil engineering practices. By understanding the impact of geospatial technologies on civil engineering projects, this research aims to contribute to the development of more efficient, sustainable, and resilient infrastructure that supports the needs of modern society.
Integration of Strategic Management and Organizational Culture in Enhancing Corporate Resilience in the Digital Era Loso Judijanto; Titis Sri Wulan; Otje Herman Wibowo; Rean Mitasari; Andreas Recki Prasetyo
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.680

Abstract

The rapid advancement of digital technology has transformed the global business landscape, presenting both opportunities and challenges for organizations. This study examines the integration of strategic management and organizational culture as a critical factor in enhancing corporate resilience in the digital era. Using a qualitative case study approach, data were collected from selected medium- and large-scale companies in Indonesia across diverse sectors, including manufacturing, technology, finance, and services. The findings reveal that strategic alignment between digital initiatives and cultural values significantly strengthens organizations’ adaptability to technological disruptions and market uncertainties. The study highlights the pivotal role of digital leadership in bridging strategic objectives with cultural practices. Leaders who promote innovation, collaboration, and flexibility were found to inspire employees to engage in continuous learning and proactive adaptation, thereby reinforcing resilience. Moreover, organizations with adaptive and innovation-driven cultures demonstrated greater capability in responding quickly to market changes and crises. Human resource practices aligned with cultural values further enhanced employee engagement and commitment, supporting the implementation of strategic initiatives effectively. In addition, the use of digital tools such as cloud-based systems and predictive analytics, combined with transparent communication with stakeholders, was identified as a key enabler of resilience. These tools not only improved operational efficiency but also strengthened stakeholder trust, ensuring continued support during uncertain times. Overall, the integration of strategic management and organizational culture, supported by digital leadership and technology, creates a comprehensive framework for building sustainable resilience. The study offers valuable insights and practical recommendations for organizations seeking to adapt and thrive in an increasingly dynamic and competitive digital business environment.