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Mardiyanto Amir
Universitas Pamulang
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Analisis Strategi Pemasaran Pada Perusahaan Freight Forwarding PT. Logwin Air & Ocean Indonesia Rizky Syafputra; Sri Fauziah; Mardiyanto Amir; Yoyoh Cikayanti
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

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Abstract

In connection with the very high demand for market shipping services, PT Logwin Air & Ocean Indonesia requires the right marketing strategy so that the company can survive and develop. Therefore, the purpose of this study is to analyze the marketing strategy which is an important tool in identifying the 4P Marketing Mix and STP Analysis. So that the company can formulate a competitive strategy in its business. The results of the analysis based on the data obtained, that the services offered by PT Logwin Air & Ocean Indonesia are very good if developed and marketed both domestically and abroad. From the results of this marketing strategy analysis, there are several things that need to be managed and anticipated by the management of PT Logwin Air and Ocean Indonesia. The main key for a company to break through the domestic and foreign markets is to continue to adapt to the target market. No less important is the inclusion of technology, especially social media is the main factor that supports success in keeping up with the evolving times.
DAMPAK PELAYANAN KANTOR P4MI KOTA TANGERANG DALAM MENINGKATKAN INDEKS KEPUASAN MASYARAKAT BERBASIS SISTEM INFORMASI MANAJEMEN Mardiyanto Amir; Sri Wahyuni; Hadi Supratikta
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 3 (2024): Vol. 1 No. 3 Edisi Juli 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i3.133

Abstract

Untuk mendapatkan pemahaman mengenai tingkat kepuasan penduduk terhadap layanan yang disediakan di kantor P4MI kota Tangerang. maka dilakukan Survey Kepuasan Masyarakat. Survey ini dilakukan dengan cara menggunakan scan barcode melalui telepon seluler yang dimiliki pengguna jasa kantor P4MI kota Tangerang. Metode ini memudahkan masyarakat untuk mengisi survey. Metode ini juga dalam rangka peningkatan kualitas pelayanan dan mengikuti perkembangan jaman. Dari hasil perhitungan didapatkan bahwa tingkat kepuasan masyarakat ada diposisi sangat baik. Walaupun hasil survey menunjukan angka sangat baik namun masih perlu dilakukan pembenahan seperti kurang maksimalnya sarana penyejuk ruangan dan kurang terjaganya kebersihan kamar mandi yang digunakan oleh masyarakat saat mendapatkan pelayanan di kantor P4MI kota Tangerang.
Co-Authors Hadi Supratikta Rizky Syafputra Sri Fauziah Sri Wahyuni Yoyoh Cikayanti