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Nikita Lusitania
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Strategi Pemasaran Jasa Pendidikan Islam Nikita Lusitania; Ahmad Zainuri; Nazarudin Nazarudin
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education

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The paradigm in viewing education is gradually shifting. Initially, education was perceived and examined from a social aspect, but now society views education more as a corporate entity. The evolution of time requires Islamic educational institutions to prepare strategies, especially in terms of marketing their educational services. This article utilizes a literature review method, gathering relevant literature based on the topic discussed. It presents various strategies proposed by experts, ranging from Distinctive Competence, Advantage Competence, Focus, Communication, and Innovation, which are worth applying to sustain Islamic educational institutions. However, the foundation remains that marketing strategies for Islamic educational services must align with Islamic values and ethics, serve good educational purposes, uphold honesty, integrity, and educational quality as primary focuses. The existence of these strategies also faces impediments in implementation. The obstacles in marketing educational services are mostly temporary and stem from indications such as intense competition among existing schools, lack of innovation, insufficient management alignment, and frequently changing bureaucracy and regulations. This context necessitates prevention, where several forms of strategies can indicate a path leading to higher student interest, such as establishing clear and consistent regulations, enhancing educational quality, and continuous evaluation processes. With these preventive strategies and solutions, it is hoped that Islamic educational institutions will be better equipped in marketing their educational services
THE ROLE OF TEACHERS IN IMPROVING DIGITAL-BASED LEARNING MANAGEMENT AT MADRASAH IBTIDAIYAH LEVEL Ellen Okta Divy; Nikita Lusitania; Saipul Annur
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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This study aims to provide information on the transformation of the role of madrasah ibtidaiyah level teachers in managing learning in the digital era. This research uses the type of literature review research, research that conducts objective assessments, and the data sources are literature books, as well as research journals that are commonly used in research that collects data through literature review. In this study, the literature study method is related to collecting library data, reading and recording and managing writing materials. The type of writing used is a literature study related to the topic or research variability. While the approach in writing uses a qualitative approach with technical content analysis, which is to draw conclusions identifying the specific characteristics of a message objectively and systematically. The research concluded that the role of teachers in the digital age.
Co-Authors Ahmad Zainuri Ellen Okta Divy Mgs Nazarudin Saipul Annur