Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Formosa Journal of Social Sciences (FJSS)
Rahma Maulinda Dwinari
Universitas Sebelas Maret
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Marketing Communications’ Message Strategies of TikTok Shop Indonesia and Shopee Indonesia Through Social Media Instagram Rahma Maulinda Dwinari; Pawito; Andre Noevi Rahmanto
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 4 (2023): December, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i4.6319

Abstract

TikTok Shop and Shopee are two e-commerce sites that using Instagram as a marketing communication medium. This study aims to discover the message strategy’s from the Instagram’s contents of @TikTokShop_Indonesia and @Shopee_ID in welcoming the month of Ramadan in 2023. The message strategy theory is the reference in this study. This study uses a qualitative approach with content analysis methods. The study results show that @TikTokShop_Indonesia content focus on transformational messages, informational messages become the focus afterward, and interactional messages still need to achieve. TikTok Shop Indonesia is more focused on touching the emotional motivation of its consumers with the hope that consumer involvement will increase. Instead, @Shopee_ID puts interactional messages and transformational messages above informational messages
Cultural Communication and Inheritance of Slametan Ritual Food Values Rahma Maulinda Dwinari; Muhammad Rio Fariza; Andre Noevi Rahmanto; Pawito Pawito
Jurnal ILMU KOMUNIKASI Vol. 23 No. 1 (2026)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v23i1.10247

Abstract

Globalization threatens the sustainability of Slametan tradition among youth. This study aims to uncover the communicative mechanisms of inheriting ritual food values in Gunungsari Village, Wonogiri Regency. This study gathered data from 15 cross-generational informants using a qualitative ethnography of communication framework and symbolic interactionism. Findings reveal that cultural inheritance occurs via domestic interaction, rewang, and formal rituals. Crucially, a symbolic reconciliation exists where digital media validates traditions for skeptical youth. The study concludes that Slametan tradition survives through a triangulated communication system: family, community, and digital validation, ensuring Javanese cultural resilience by harmonizing modern logic with traditional norms.
Co-Authors Andre Noevi Rahmanto Muhammad Rio Fariza Pawito Pawito Pawito