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Analysis the Role of References in Scientific Articles: Influence on Research Credibility and Impact Fitriani Lubis; Darwita Arini Nasution; Debora Christine Girsang; Erika Sembiring; Hiskia Fitri S. Rumahorbo; Histi Trifesi Naibaho; Roni Frans David Simbolon; Sri Maryan Ariana Siregar; Tetty Rani Naibaho
Formosa Journal of Science and Technology Vol. 2 No. 11 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i11.6822

Abstract

References are an important part of a logical article that upholds the statements, contradictions, and objectives conveyed by the author. References can also be used to avoid theft of literary works. This test is expected to dissect the reference function in logic articles, specifically its effect on the validity and influence of exploration. The research used qualitative methods with a literature review approach, and data were obtained from scientific articles published in accredited scientific journals. The results show that references play an important role in increasing the credibility and impact of research. Relevant and quality references can support the author's claims and arguments and help readers understand the research better. In this journal concludes that authors should pay attention to the quality and relevance of references used to increase the credibility and impact of research.
Pengaruh Content Marketing terhadap Keputusan Pembelian Pakaian di Shopee Live Debora Christine Girsang; Aprinawati Aprinawati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4985

Abstract

This research aims to determine the influence of content marketing on clothing purchasing decisions at Shopee Live for students majoring in management, Faculty of Economics, Medan State University, Stambuk 2020. This research uses quantitative descriptive methods using simple linear regression analysis techniques and the data is analyzed using the SPSS 24.0 program. From the results of the analysis, it can be seen that content marketing has a positive and significant effect on the decision to purchase clothes at Shopee Live for students majoring in management, Faculty of Economics, Medan State University, Stambuk 2020, this is in accordance with the results of calculations in the partial test/t test, the calculated t value is > t table. namely 7.871 > 1.1996 so that the significant value is 0.000 < 0.05. So it is concluded that Content Marketing (X) has a positive and significant effect on Purchasing Decisions (Y).