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Perbandingan Kinerja Keuangan PT. Unilever dan Mandom Tahun 2021-2022 Berdasarkan Rasio Likuiditas, Solvabilitas dan Profitabilitas Harry Cahyono; Riza Kurniasari; Ajita Da Silva Dus Reis Doa; Iknasius Kon; Sri Hermuningsih
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4683

Abstract

This research aims to compare the performance of PT Unilever Indonesia Tbk with PT Mandom Indonesia Tbk in terms of liquidity, solvency and profitability ratios. This type of research data is secondary data obtained from the idx.co.id page. The data analysis used is liquidity ratio analysis which consists of the current ratio and quick ratio; solvency ratio consisting of debt to asset and debt to equity ratios; as well as profitability ratios consisting of profit margin, return on assets, and return on equity. The research results show that PT Unilever Indonesia Tbk is superior in terms of profitability, while PT Mandom Indonesia is superior in terms of liquidity and solvency.
Pengaruh Reward System Terhadap Kinerja Perusahaan (Studi Empiris pada Perusahaan Busana Remaja Agracipta Yogyakarta) Riza Kurniasari; Ajita Da Silva Dus Reis Doa; Iknasius Kon; Kusuma Chandra Kirana
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4765

Abstract

The main objective of this study is to investigate the extent to which rewards affect the performance of Agracipta Teenage Busana company. The research utilized a quantitative explanatory method based on the S-R theory. Data was collected through questionnaires from a population of 3,000 Busana Teenage Agracipta employees, selected using a simple random sampling technique. Simple linear regression was employed to measure the impact of independent variable (X) on the dependent variable (Y). Data from the questionnaires were analyzed using Statistical Product and Service Solutions (SPSS) version 24. Based on the findings from the simple linear regression, it was discovered that rewards have 35.3% effect on the performance of Agracipta Teenage.
Pengaruh Konten Pemasaran Instagram terhadap Minat Beli Pelanggan (Studi Kasus di Jordan Corner di Yogyakarta) Riza Kurniasari; Ajita Da Silva Dus Reis Doa; Harry Cahyono; Iknasius Kon; Muinah Fadhilah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4686

Abstract

This research aims to study the influence of marketing content on Instagram stories @jordancorner on customer buying interest. This research uses the Stimulus-Response (SR) theory. The method used is a quantitative method. To obtain data using a questionnaire distributed to respondents. The population in this study were all 97,700 followers of the Instagram account @jordancorner. This research uses random sampling techniques and simple linear regression. Processing questionnaire test data uses statistics products and service solutions (SPSS) software. The research results reveal that there is an influence of marketing content on Instagram stories @jordancorner on customer buying interest of 37.3% but in the weak category.