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All Journal MANAJERIAL JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL PRODUKTIVITAS Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Inovasi: Jurnal Ilmiah Ilmu Manajemen Magisma: Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MANDAR: Management Development and Applied Research Journal Jurnal Ilmu Manajemen Profitability Cakrawala Repositori Imwi BULETIN BISNIS & MANAJEMEN (BBM) Economos : Jurnal Ekonomi dan Bisnis Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Muinah Fadhilah
Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MEMBANGUN MINAT BERWIRAUSAHA MELALUI MOTIVASI, PENDIDIKAN KEWIRAUSAHAAN DAN KEPRIBADIAN Putri Gesit Purwani Sari; Muinah Fadhilah; Bernadetta Dian Septi Maharani
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 2 (2021): MAGISMA
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v9i2.150

Abstract

This study is aimed at recognizing the motivational, entrepreneurial ducation and personality has on entrepreneurial interests. The study consists of three dependent variables, which are motivational, entrepreneurial education, personality and one independent variable in entrepreneurship intrest. The population in the study are students of Sarjanawiyata university economics students with a sample of over 100 research model respondents using a quantitative analysis. Results show that a positive influence between motivations for entrepreneurial interests, there is no influence between entrepreneurial education variables ovr entrepreneurial interests, there is a positive influence personality between entreprnurial interests.
Meningkatkan Keputusan Pembelian Make Up Brand Lokal Wardah Melalui Celebrity Endorser, Brand Image dan Product Quality Pada Mahasiswi S1 Universitas Sarjanawiyata Tamansiswa Haque Rifky Anggela Putri; Muinah Fadhilah; Bernadetta Diansepti Maharani
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 8, No 1 (2021): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v8i1.2853

Abstract

This study aims to determine that influence on celebrity endorser, brand image and product quality on buying decisions. The research method uses non probability sampling method. The research sample was 100 active undergraduate students at Sarjanawiyata Tamansiswa University Yogyakarta and then the data were processed using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heteroskesdacity test, and multiple linear regression. The results show that, celebrity endorser has a significance value of 0.004 and product quality has a significance value of 0.000 then celebrity endorser and product quality have effect on buying decisions. However, brand image not gives effect on buying decisions as evidenced by a significance value of 0.645. The results of the F test show simultaneously celebrity endorser, brand image, product quality that affects on buying decision a significance value of 0.000 is obtained.
Analisis Pengaruh Citra Merek, Kepercayaan Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus Pada Konsumen Sepatu Specs Di Kota Lombok Timur) Muh Hasban Wadi; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 1 (2021): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i1.223

Abstract

This study aims to determine the effect of brand image, brand trust and product quality in influencing consumer purchasing decisions of specs brand sport shoes and also to determine wich factors have the greatest influence on consumer purchasing decisions of specs brand sports shoes. The study took a sample of 100 respondents to be examined using nonprobability sampling method and by using the incidental sampling technique. The data analisys used in this research is Multiple Linier Regression Analysis. Before the regression analysis was carried out, there were several stages of testing which were carried out, including the validity test and the reliability test. Then the classical assumption tests were carried out including normality test , multicolonierity test, heteroskedastisity test, individual parameter significance test (t-test), simultaneous significance test (F-test) and determination coefficient test (R2).
Membangun Keunggulan Kompetitif Melalui Orientasi Pasar, Kreativitas Produk dan Inovasi Produk Pada IKM Kerajinan Kabupaten Bantul Yogyakarta Andika Andika; Muinah Fadhilah; Ambar Lukitaningsih
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.257

Abstract

The purpose of this study was to address the gaps in the results of previous studies regarding the effect of market orientation and product creativity on competitive advantage by adding an intervening variable, namely product innovation. This research is located in Bantul Regency, involving 100 respondents who act as owners or managers of IKM Crafts. The sampling technique used was the method Consecutive Sampling. The model analysis technique and hypothesis testing used by researchers is the Partial Least Square (PLS) analysis with SmartPLS 3.3.3 software, while the mediation analysis uses the Sobel test. The results obtained in this study indicate that market orientation has a significant effect on product innovation and competitive advantage; Product creativity has a significant effect on product innovation but not significant on competitive advantage. The results of the single-test analysis show that product innovation is able to significantly mediate the effect of product creativity on competitive advantage but is unable to act as a mediator on the effect of market orientation on competitive advantage. The limitation of this research is that the data collected is limited to IKM Crafts in Bantul Regency. Practical Implications - Craft SMIs should consider the application of product innovation through market orientation and product creativity to build competitive advantage. When product innovation through market orientation and product creativity is implemented properly, competitive advantage can be achieved.
Efektivitas Online Travel Agent Dan Promosi Penjualan Terhadap Jumlah Tamu Di Hotel Arjuna Yogyakarta Dea Nadya br Ginting; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.3314

Abstract

This study aims to determine the effectiveness of Online Travel Agent and Sales Promotion on the number of guests at Arjuna Hotel Yogyakarta and help tourists and hospitality find sales promotion strategies in increasing the level of visits and occupancy in order to increase the revenue of businesses and regions of Yogyakarta Special Region. The population used in this research is 1 person from Front Office Manager Arjuna Hotel Yogyakarta. The analysis model used in this study is Qualitative with interviews, observations, documentation and SWOT analysis. The result of this study is that OTA is proven to increase the number of guests or room occupancy so that the participation and support from the hotel both from employees and management must be improved, so that the goal to increase sales is achieved. Keywords : Effectiveness, Online Travel Agent, Sales Promotion
Pengaruh kompensasi, kepemimpinan transformasional, dan lingkungan kerja terhadap organizational citizenship behavior (ocb) melalui motivasi kerja sebagai variabel intervening Amjad Maulana; Muinah Fadhilah; Kusuma Chandra Kirana
JURNAL MANAJEMEN Vol 14, No 1 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v14i1.10607

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis: pengaruh kompensasi, kepemimpinan transformasional, dan lingkungan kerja terhadap motivasi kerja; pengaruh kompensasi, kepemimpinan transformasional, dan lingkungan kerja terhadap organizational citizenship behavior (OCB); pengaruh motivasi kerja terhadap organizational citizenship behavior (OCB). Metode yang digunakan adalah pendekatan kuantitatif dengan kuesioner untuk pengambilan data, dan diuji menggunakan software SmartPLS 3.3. Hasil penelitian menunjukkan bahwa kompensasi tidak berpengaruh terhadap motivasi kerja, kepemimpinan transformasional tidak berpengaruh terhadap motivasi kerja, lingkungan kerja berpengaruh positif dan signifikan terhadap motivasi kerja, Kompensasi tidak berpengaruh terhadap organizational citizenship behavior (OCB), kepemimpinan transformasional tidak berpengaruh terhadap organizational citizenship behavior (OCB), lingkungan kerja berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB), motivasi kerja berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB), sehingga disimpulkan bahwa motivasi kerja tidak memediasi kompensasi terhadap organizational citizenship behavior (OCB), motivasi kerja tidak memediasi kepemimpinan transformasional terhadap organizational citizenship behavior (OCB). Perlu adanya memberikan sumbangan keilmuan khususnya sumberdaya manusia, terutama hubungan antara kompensasi, kepemimpinan transformasional, lingkungan kerja, organizational citizenship behavior (OCB), dan motivasi kerja.
PENGARUH ATRIBUT PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA Muinah Fadhilah; Lusia Tria; Nazala Yogi
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1714

Abstract

The objective of the study was to examine the influence between OPPO smartphone Product Attributes and the Word of Mouth of OPPO smartphones on purchasing decisions. The sampling technique in this study was using purposive sampling technique. The object in this study was OPPO smartphone users (students) Yogyakarta with a sample size of 92 respondents. This object is an OPPO smartphone user who accidentally meets the researcher and this object is in accordance with the researchers' criteria to be used as a data source. The testing is done with a hypothesis to determine whether or not an effect of variable X1 and variable X2 on variable Y. The results of this study prove that product attributes do not significantly influence the purchasing decisions. Word of Mouth has a significant effect on purchasing decisions. This proves that there is a simultaneous influence on the Word of Mouth and product attributes on purchasing decisions.
PENGARUH KUALITAS PRODUK, PELAYANAN DAN DESAIN WEB TERHADAP KEPUASAN KONSUMEN DALAM BERBELANJA ONLINE MELALUI SHOPEE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta) Meri Ariani; Muinah Fadhilah; Putri Dwi Cahyani
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1906

Abstract

This study aims to examine the effect of product quality, service quality and web design on customer satisfaction. The sample used in this study is Shopee consumers who are students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa. Sampling using purposive sampling method and obtained as many as 110 respondents. This study uses multiple regression analysis. The results showed that product quality had a positive effect on customer satisfaction. Service quality has no effect on customer satisfaction. Web design has a positive effect on customer satisfaction. Keywords: Product Quality; Service Quality; Web Design; Customer Satisfaction
Pengaruh Servicescape dan Kualitas Komunikasi terhadap Loyalitas nasabah melalui Kepuasan nasabah sebagai variabel intervening (studi pada nasabah Bank Tabungan Pensiunan Nasional Kantor Cabang Yogyakarta) Pricilia Sinta Sakinda; Henny Welsa; Muinah Fadhilah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 3 No. 2 (2020): Agustus 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v3i2.792

Abstract

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents BTPN bank customers in Yogyakarta. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used Partial Least Square (PLS) yaitu SEM berbasis variance, dengan software SmartPLS. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of communication quality to customer satisfaction, supports the influence of communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape to customer loyalty through customer satisfaction, supports the influence of communication quality to customer loyalty through customer satisfaction.
PERAN CELEBRITY ENDORSE, CITRA MEREK, ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN MELALUI NIAT BELI (Studi Kasus Pada Produk Scarlett) Ayu Rosita; Ambar Lukitaningsih; Muinah Fadhilah
Jurnal MANAJERIAL Vol 21, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v21i1.47201

Abstract

Penelitian ini bertujuan untuk mengetahui celebrity endorse, citra merek, dan electronic word of mouth terhadap keputusan pembelian yang dimediasi oleh niat beli. Populasi yang digunakan dalam penelitian ini adalah masyarakat Yogyakarta yang pernah melakukan pembelian produk Scarlett. Teknik pengambilan sampel menggunakan Non-probability sampling dengan teknik accidental sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisa yang digunakan dalam penelitian ini adalah metode analisis path. Hasil pengujian menunjukkan bahwa Celebrity endorser berpengaruh positif dan signifikan terhadap niat beli, Citra merek berpengaruh positif dan signifikan terhdap niat beli. Electronic word of mouth berpengaruh  positif dan signifikan terhadap niat beli. Celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian. Citra merek berpengaruh positif tidak signifikan terhadap keputusan pembelian. Electronic word of mouth tidak berpengaruh terhadap keputusan pembelian. Niat beli berpengaruh positif dan signifikan terhadap keputusan pembelian. Niat Beli mampu memediasi Celebrity Endorse, Citra Merek, dan Electronic Word of Mouth terhadap keputusan pembelian
Co-Authors Adi Wijaya Agus Dwi Cahya Ahmad Ahmad Ahmad Alfian Ihsan Ambar Lukitaningsih Amjad Maulana Andika Andika Ayu Rosita Bekti Widanta Bernadetta Dian Septi Maharani Bernadetta Diansepti Maharani Dea Nadya br Ginting Erwin Hanggoro Agung Nugroho Eva Suwarni Haque Rifky Anggela Putri Henny Welsa Herman Setiawan Imamah Intri Ayu Murti Khusna Indah Wijayanti Kusuma Chandra Kirana Lusia Tria Lusia Tria Hatmanti Hutami M. Jurais Ardiansyah Made Reyvaldo Matias Yoq Meri Ariani Mistika Ignasia Br Ginting Muamar Kadafi Muamar Kadafi Muh Hasban Wadi Nazala Yogi Nonik Kusuma Ningrum Nonik Kusuma Ningrum Pira Maulida Pricilia Sinta Sakinda Putri Dwi Cahyani Putri Dwi Cahyani Putri Gesit Purwani Sari Reni Suci Wahyuni Rizky Andrian Sakti Riana Fatmaningrum Sumadi Saputra Susanto Susanto You is Nur Wahyudi