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All Journal Muara: Jurnal Manajemen Pelayaran Nasional Jurnal Pendidikan dan Sosial Humaniora
Muhammad Ikhsan Fifaldyovan
Akademi Pelayaran Nasional Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PERAN TRUST DALAM MEMEDIASI PENGARUH WORD OF MOUTH (WOM) TERHADAP PURCHASE INTENTION PADA KONSUMEN ONLINE Muhammad Ikhsan Fifaldyovan; Sri Dweni Astuti
MUARA Vol 4, No 1 (2021): MUARA
Publisher : Akademi Pelayaran Nasional Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62826/muara.v4i1.41

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh WOM terhadap trust dan purchase intention, serta peran trust dalam memediasi pengaruh WOM terhadap purchase intention. Hipotesis penelitian adalah WOM berpengaruh positif terhadap trust; WOM dan trust berpengaruh positif terhadap purchase intention; serta trust memediasi pengaruh WOM terhadap purchase intention. Sampel sebanyak 300 orang konsumen online di Kota Semarang yang diperoleh secara purposive sampling. Data diperoleh menggunakan kuesioner yang dianalisis menggunakan analisis regresi dan tes Sobel. Hasil penelitian WOM berpengaruh positif terhadap trust dan purchase intention, serta trust memediasi pengaruh WOM terhadap purchase intention. 
PENGARUH CITRA DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PENUMPANG PT PELAYARAN NASIONAL INDONESIA (PERSERO) SEMARANG Muhammad Ikhsan Fifaldyovan; Sumardi Sumardi
MUARA Vol 5, No 1 (2022): MUARA
Publisher : Akademi Pelayaran Nasional Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62826/muara.v5i1.56

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra, kualitas layanan terhadap kepuasan penumpang dan dampaknya pada loyalitas penumpang pada PT Pelayaran Nasional Indonesia (Persero) Semarang. Sampel sebanyak 150 orang penumpang kapal domestik PT. Pelayaran Nasional Indonesia (Persero) Semarang, yang diperoleh secara purposive sampling. Metode analisis data menggunakan analisis regresi linier berganda. Hasil penelitian citra dan kualitas layanan berpengaruh positif terhadap kepuasan pelanggan dan loyalitas pelanggan; kepuasan pelanggan berpengaruh positif terhadap loyalitas. Kepuasan pelanggan memediasi pengaruh citra dan kualitas layanan terhadap loyalitas pelanggan.
PERAN PELATIHAN DAN DISIPLIN PADA TURNOVER INTENTION PADA KARYAWAN PT X DI KOTA SEMARANG Muhammad Ikhsan Fifaldyovan; Sipriyanta supriyanta
MUARA Vol 5, No 2 (2022): Muara
Publisher : Akademi Pelayaran Nasional Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62826/muara.v5i2.62

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji secara empiris pengaruh pelatihan dan disiplin terhadap turnover intention. Sampel sebanyak 110 orang karyawan PT X di kota Semarang, yang diperoleh secara incidental sampling. Metode analisis data menggunakan analisis regresi linier berganda. Hasil penelitian adalah pelatihan dan disiplin berpengaruh terhadap turnover intention, baik secara parsial maupun simultan. Kata kunci: pelatihan, disiplin, turnover intention, karyawan
Efektivitas AR & VR dalam Pelatihan Manajemen Krisis dan Keselamatan Pelayaran: Studi Eksperimental pada Taruna Pelayaran Ririn Dwi Astuti Kartikasari; Muhammad Ikhsan Fifaldyovan
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 6 No. 2 (2026): Juni: Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v6i2.10915

Abstract

This study aims to test the effectiveness of using Augmented Reality and Virtual Reality technology in crisis management and maritime safety training for maritime cadets. This study uses a quantitative approach with a quasi-experimental design involving a treatment group and a control group. The treatment group participated in immersive technology-based training, while the control group participated in conventional training. Competency measurements were conducted through pre-tests and post-tests covering safety understanding, decision-making skills, and situational preparedness. The analysis results showed that the treatment group experienced a significantly higher increase in competency compared to the control group. This increase was not only statistically significant but also practically meaningful with a shift in competency categories. to a higher level. The findings of this study indicate that immersive technology-based training is able to provide a more contextual and realistic learning experience compared to conventional approaches. This study provides empirical evidence that the integration of Augmented Reality and Virtual Reality in maritime safety training has the potential to increase the readiness of cadets in facing crisis situations and support the strengthening of maritime education and training systems that are oriented towards reducing human error.
Co-Authors Ririn Dwi Astuti Kartikasari Sipriyanta supriyanta Sri Dweni Astuti Sumardi Sumardi