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All Journal Jurnal Ilmu Manajemen Journal of Information Systems and Informatics WIDYA MANAJEMEN Jurnal Kepariwisataan
Roby Darmadi
Teknologi Informasi, Universitas Asa Indonesia
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Citra Merek Terhadap Loyalitas Perguruan Tinggi Melalui Social Media Customer Engagement dan Kepuasan Pelanggan Darmadi, Roby; Silitonga, Parlagutan; Kristiadi, Al Agus
Jurnal Ilmu Manajemen Vol 11, No 1 (2021): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v11i1.3430

Abstract

This study aims to analyze the influence of brand image on the brand loyalty of private universities mediated by social media customer engagement and customer satisfaction. This research is a quantitative research using nonprobability sampling. 218 students and alumni of a tourism college in Jakarta were used as respondents to fill out the questionnaire. The data analysis method used is Structural Equation Model  (SEM). The results revealed that brand image directly has a significant effect on brand loyalty. Social media customer engagement and customer satisfaction are indirect mediators that significantly affect brand image to brand loyalty.
Pengaruh Social Media Customer Engagement Dan Kepuasan Pelanggan Terhadap Loyalitas Merek Perguruan Tinggi Swasta Roby Darmadi; Parlagutan Silitonga; Al AGus Kristiadi
Widya Manajemen Vol 3 No 2 (2021): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v3i2.1692

Abstract

The broader use of the internet and the behavior of social media users have a significant influence on business management and higher education. Communication and interaction between customers and the company become more open and faster. This study aims to analyze the effect of social media customer engagement and student and alumni satisfaction on college loyalty as a brand and the role of student and alumni satisfaction as a mediator. The research uses a survey method conducted on 220 students and alumni of a leading tourism college in Jakarta who are followers of the college's Instagram account. Analisis data using SEM (StructuralEquation Model) revealed the research results that social media customer engagement significantly influences increasing loyalty to the college. Student and alumni satisfaction significantly influences increasing loyalty to the college and being a mediator that significantly influences customer engagement towards student and alumni loyalty.
MENINGKATKAN KEPUASAN BELAJAR MAHASISWA MELALUI PENGGUNAAN LMS PADA BLENDED LEARNING PERGURUAN TINGGI VOKASI PARIWISATA DI JAKARTA Roby Darmadi; Nurti Rahayu
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1121

Abstract

The 4.0 education era has transformed students into learning centers, and information technology is crucial.  On the other hand, tourism vocational tertiary institutions must produce graduates with competencies that meet work demands. Without reducing the practical content in learning, the Blended Learning model is a solution for using technology to achieve this goal. This study aims to analyze the role of the Learning Management System (LMS) in blended learning on perceived technology acceptance, Self-efficacy, and student engagement in student learning satisfaction. Data were collected by surveying 314 LMS users across four Jakarta tourism vocational colleges. Having been analyzed with PLS-SEM, the findings indicate that student satisfaction in blended learning is significantly affected by student perceptions, engagement, and efficacy while using LMS. Informed by these findings, vocational tourism institutions should manage their LMS to improve the overall quality of blended learning and achieve their learning objectives in the era of education 4.0.
Seedling and Seed Ordering System: A PWA Prototype Implementation Shintya, Yana; Sitorus, Riama Santy; Darmadi, Roby
Journal of Information System and Informatics Vol 6 No 4 (2024): December
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i4.890

Abstract

Air pollution in urban areas is a significant global challenge, and Jakarta is one of Southeast Asia's most polluted major cities. Efforts to address this problem are through the greening of urban areas. The Jakarta Special Region Seed and Plant Protection Development Center (PPBPT) is vital in providing and distributing plant seeds to the community. However, ordering manual seeds is still a significant obstacle to effective and efficient distribution. This research aims to develop a prototype application of Progressive Web Applications (PWA) based seed and seed ordering information system. Using the Extreme Programming (XP) method in this research, the PWA application provides a new perspective to accelerate the handling of urban environmental problems while providing reliable public digital services. The application development cycle with the XP method produces good software with faster turnaround time, lower costs, and responsiveness to user needs. The research results in an information system prototype application with various functions, such as user registration, identity verification, seedling ordering, stock management, and order history. The system proved to automate the seedling ordering process significantly, thus improving stock management efficiency and seedling distribution in 18 gardens under PPBPT. Indirectly, the results of this research support urban greening and contribute to improving air quality in Jakarta. Furthermore, the application can be developed by adding various forms of digital technology to help urban greening in different forms of support or other public service applications.
Co-Authors Al AGus Kristiadi Kristiadi, Al Agus Nurti Rahayu Parlagutan Silitonga Parlagutan Silitonga Shintya, Yana Sitorus, Riama Santy