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All Journal Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Equilibrium Point : Jurnal Manajemen Bisnis
Prima Prihatini
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ANALISIS PENGELOLAAN KEUANGAN DAERAH TERHADAP KEMANDIRIAN DAERAH Maulkre Her Susilo; Prima Prihatini; Muhammad Sobri; Rina Rupiah; Ririh Sekar Handini; Siti Antasari
Equilibrium Point : Jurnal Manajemen dan Bisnis Vol 5, No 1 (2022): Equilibrium Point : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/ebp.v5i1.175

Abstract

Penelitian ini bertujuan untuk mengetahui sejauh mana kemampuan fiskal daerah dalam mendukung kemandirian ekonomi pada pemerintahan Provinsi Jawa Barat.Metode yang digunakan dalam penelitian ini yaitu metode analisis kualitatif dan kuantitatif. Analisis kualitatif adalah analisa yang berdasarkan data dan dinyatakan dalam bentuk uraian. Data ini merupakan data yang berupa informasi uraian dalam bentuk bahasa prosa kemudian dikaitkan dengan data lainnya untuk mendapatakan kejelasan atau menguatkan suatu gambaran yang telah ada. Analisis kuantitatif digunakan untuk memecahkan masalah – masalah yang bersifat pengukuran kuantitas (jumlah dan angka). Pendekatan ini berangkat dari data yang diproses menjadi informasi yang berharga bagi pengambilan keputusan
Pelatihan Digital Marketing Dalam Upaya Meningkatkan Penghasilan Ibu Rumah Tangga Majlis Taklim Perempuan Kecamatan Jatiyoso Prima Prihatini
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.155 KB) | DOI: 10.55123/abdikan.v1i2.309

Abstract

The development of technology is growing very rapidly, so that people like it or not have to follow the development of this technology, otherwise they will be left behind. The use of social media is the most powerful marketing tool because people from different backgrounds are very active in using it. With social media, business actors can interact widely with various groups, with cheap and suitable ones to market their products, so that what is offered has a great opportunity to be sold. The main problem faced by housewives is the lack of knowledge in marketing both conventionally (offline) and online, especially e-commerce. The lack of knowledge of housewives about digital marketing has inspired the community service team to deliver socialization and provide training on the use of this information and communication technology. If housewives understand the importance of digital marketing for business opportunities, they are expected to be motivated to use digital marketing as a means of communication and business opportunities for their business, and can practice it directly by utilizing social media. Based on the main problems of partners, namely the lack of marketing management information, the solution offered to partners is to provide material related to digital marketing, offline marketing to increase revenue. The method used is lecture, question and answer, and simulation. The target to be achieved in community service activities is the implementation of the introduction of digital marketing in an effort to increase the income of housewives in order to become a prosperous family. The program's output targets are scientific articles published through the journal ISSN, and increased empowerment of housewives and the ability to take advantage of marketing opportunities through online and offline media.
Co-Authors Maulkre Her Susilo Muhammad Sobri Rina Rupiah Ririh Sekar Handini Siti Antasari