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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Leony Hoki
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi dan Rekayasa Teknologi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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DAMPAK PROMOSI, KUALITAS PELAYANAN, DAN PERILAKU KONSUMTIF TERHADAP KEPUTUSAN MENGAJUKAN PINJAMAN DANA TUNAI DI PT. CAPELLA MULTIDANA MEDAN Ferry Hidayat; Leony Hoki; Pattrick Stanley
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.5069

Abstract

This study aims to determine the impact of promotion, service quality, and consumptive behavior on the decision to apply for cash loans at PT. Capella Multidana Medan. The research methodology used is a descriptive quantitative method, with the population consisting of PT. Capella Multidana Medan’s customers. The sample size for this study was determined to be 60 respondents. The analytical methods include validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing using t-test and F-test, and the coefficient of determination (R²) test. Promotion has a partially significant effect on the decision to apply for cash loans at PT. Capella Multidana Medan. Service quality, on the other hand, does not have a partially significant effect on the decision to apply for cash loans at PT. Capella Multidana Medan. Consumptive behavior has a partially significant effect on the decision to apply for cash loans at PT. Capella Multidana Medan. Promotion, service quality, and consumptive behavior simultaneously have a significant effect on the decision to apply for cash loans at PT. Capella Multidana Medan. Penelitian ini bertujuan untuk mengetahui dampak promosi, kualitas pelayanan, dan perilaku konsumtif terhadap keputusan mengajukan pinjaman dana tunai di PT. Capella Multidana Medan. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif dengan jumlah populasi dalam penelitian ini adalah konsumen PT. Capella Multidana Medan. Teknik penentuan jumlah sampel yang digunakan dalam penelitian ini berjumlah 60 responden. Metode analisis ini mencakup validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t dan F, dan uji koefisien determinasi (R2). Promosi secara parsial berpengaruh signifikan terhadap keputusan mengajukan pinjaman dana tunai di PT. Capella Multidana Medan. Kualitas pelayanan secara parsial tidak berpengaruh signifikan terhadap keputusan mengajukan pinjaman dana tunai di PT. Capella Multidana Medan. Perilaku Konsumtif secara parsial berpengaruh signifikan terhadap keputusan mengajukan pinjaman dana tunai di PT. Capella Multidana Medan. Promosi, Kualitas Pelayanan, dan Perilaku Konsumtif secara simultan berpengaruh signifikan terhadap keputusan pengajuan pinjaman dana tunai di PT. Capella Multidana Medan.
The Influence of Digital Literacy, Business Accessibility, and Illegal Parking on the Development of Small and Medium Culinary Enterprises in the Asia Mega Mas Area, Medan Agusman Agusman; Leony Hoki; Lisbeth Vanessa Marrimarshel
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 03 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the influence of digital literacy, business accessibility and illegal parking on the development of small and medium culinary MSMEs in Asia Mega Mas Medan. The research methodology used is a quantitative descriptive method. The type of data used in this study is quantitative data, which is data obtained in the form of numbers or figures. The data sources are in the form of primary data and secondary data. Primary data was obtained from the results of the distribution of questionnaires to respondents, secondary data was obtained from data and literature related to the problems discussed. The population in this study is all small and medium culinary MSME actors in Asia Mega Mas which totals 136 respondents. The sampling technique used is accidental sampling where 102 respondents from MSMEs will be randomly selected as research samples. The results of the research analysis show that Digital Literacy has an effect on the Development of MSMEs in Asia Mega Mas Medan. Business Accessibility has an effect on the Development of MSMEs in Asia Mega Mas Medan. Illegal Parking Affects the Development of MSMEs Asia Mega Mas Medan. Digital Literacy, Business Accessibility, Illegal Parking have an effect on the Development of MSMEs Asia Mega Mas Medan.
Co-Authors Agusman Agusman Ferry Hidayat Lisbeth Vanessa Marrimarshel Pattrick Stanley