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All Journal Bata Ilyas Educational Management Review Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Agusman Agusman
Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi Dan Rekayasa Teknologi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Determinasi Customer Relationship Management, Word Of Mouth Dan Emotional Attachment Terhadap Loyalitas Pelanggan Kopi Kenangan Di Medan Belawan Iventura Iventura; Agusman Agusman; Alexander Alexander
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3879

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM), word of mouth, dan emotional attachment terhadap loyalitas pelanggan Kopi Kenangan di Medan Belawan. Perkembangan industri coffee shop di Indonesia yang semakin pesat menuntut perusahaan untuk mampu mempertahankan loyalitas pelanggan di tengah persaingan bisnis yang kompetitif. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Populasi dalam penelitian ini adalah pelanggan Kopi Kenangan di Medan Belawan yang jumlahnya tidak diketahui secara pasti. Teknik pengambilan sampel menggunakan convenience sampling dengan jumlah responden sebanyak 96 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa secara parsial Customer Relationship Management tidak berpengaruh signifikan terhadap loyalitas pelanggan. Sementara itu, word of mouth dan emotional attachment berpengaruh signifikan terhadap loyalitas pelanggan Kopi Kenangan di Medan Belawan. Secara simultan, Customer Relationship Management, word of mouth, dan emotional attachment berpengaruh signifikan terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa loyalitas pelanggan lebih dipengaruhi oleh pengalaman emosional dan rekomendasi antar konsumen dibandingkan hubungan pelanggan yang dibangun perusahaan secara langsung.
The Influence of Digital Literacy, Business Accessibility, and Illegal Parking on the Development of Small and Medium Culinary Enterprises in the Asia Mega Mas Area, Medan Agusman Agusman; Leony Hoki; Lisbeth Vanessa Marrimarshel
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 03 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

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Abstract

This study aims to describe the influence of digital literacy, business accessibility and illegal parking on the development of small and medium culinary MSMEs in Asia Mega Mas Medan. The research methodology used is a quantitative descriptive method. The type of data used in this study is quantitative data, which is data obtained in the form of numbers or figures. The data sources are in the form of primary data and secondary data. Primary data was obtained from the results of the distribution of questionnaires to respondents, secondary data was obtained from data and literature related to the problems discussed. The population in this study is all small and medium culinary MSME actors in Asia Mega Mas which totals 136 respondents. The sampling technique used is accidental sampling where 102 respondents from MSMEs will be randomly selected as research samples. The results of the research analysis show that Digital Literacy has an effect on the Development of MSMEs in Asia Mega Mas Medan. Business Accessibility has an effect on the Development of MSMEs in Asia Mega Mas Medan. Illegal Parking Affects the Development of MSMEs Asia Mega Mas Medan. Digital Literacy, Business Accessibility, Illegal Parking have an effect on the Development of MSMEs Asia Mega Mas Medan.
Co-Authors Alexander Alexander Iventura Iventura Leony Hoki Lisbeth Vanessa Marrimarshel