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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research
Kristiana Greta Calosa
Universitas 17 Agustus 1945 Surabaya
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Corporate Social Responsibility Terhadap Kepuasan Nasabah Sektor Perbankan Kristiana Greta Calosa; Marcella Aullia Jayadi; Hwihanus
MISTER: Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Vol. 1 No. 3c (2024): JULI (Tambahan)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/mister.v1i3c.1873

Abstract

This study investigates the relationship between customer loyalty and happiness across various banking sectors and corporate social responsibility, or CSR. This report integrates findings from various studies conducted in various regions, including Indonesia, Pakistan, Saudi Arabia and Peru. Research consistently shows that Corporate Social Responsibility (CSR) activities have a positive effect on the company's image which ultimately increases customer satisfaction and loyalty. Specifically, this study uses different methodologies, such as path analysis, Structural Equation Modeling (SEM), and Pearson Correlation Coefficient, to analyze data from various sample sizes. In Indonesia, the impact of Corporate Social Responsibility (CSR) on company image and customer satisfaction was highlighted using a sample of 100 customers. Something similar also happened in Pakistan, a study involving 219 trusted respondents found that Corporate Social Responsibility (CSR) significantly increased customer satisfaction and loyalty, with corporate image acting as a strong moderating factor. In Saudi Arabia, an analysis of 624 banking customers revealed that Corporate Social Responsibility (CSR) activities have a strong positive influence on customer satisfaction and loyalty. Research in Peru further supports these findings, showing that Corporate Social Responsibility (CSR), mediated by customer trust, significantly increases customer loyalty, with the model explaining 63.6% of customer loyalty. These studies underscore the strategic importance of Corporate Social Responsibility (CSR) in cultivating a positive corporate image and increasing customer satisfaction, offering valuable insights for bank managers and directors in developing effective Corporate Social Responsibility (CSR) strategies.
Pengaruh Green Economy terhadap Green Accounting pada UMKM di Desa Tambak Rejo Sidoarjo Anggella  Angraini; Kristiana Greta Calosa; Septiana Rozzi Rahmawati; Maria Yovita R. Pandin
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian dengan judul “Pengaruh Green Economy terhadap Green Accounting pada UMKM di Desa Tambakrejo Sidoarjo” ini memiliki tujuan untuk meningkatkan kesadaran akan kelestarian lingkungan untuk mendorong perhatian pada praktik bisnis yang ramah lingkungan utamanya pada sektor UMKM. Artikel ini bertujuan untuk menginvestigasi pengaruh Green Economy terhadap Green Accounting pada UMKM di Desa Tambakrejo, Sidoarjo. Metode kuantitatif diterapkan guna mengolah data yang diperoleh berdasarkan survei yang dilakukan terhadap sejumlah UMKM di wilayah tersebut. Penelitian ini mencakup evaluasi praktik Green Economy yang diadopsi oleh UMKM, serta pengukuran tingkat implementasi Green Accounting dalam aktivitas bisnis mereka. Hasil analisis data akan memberikan wawasan tentang sejauh mana pengaruh Green Economy dalam mendorong Green Accounting di tingkat UMKM, serta implikasi potensialnya terhadap keberlanjutan lingkungan dan kesejahteraan ekonomi di tingkat lokal. Temuan akhir dalam penelitian ini menyatakan green economy tidak berpengaruh signifikan terhadap green accounting pada UMKM di desa tambakrejo sidoarjo.
Co-Authors Anggella  Angraini Hwihanus Marcella Aullia Jayadi Maria Yovita R. Pandin Septiana Rozzi Rahmawati