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Training and Development of Cassava Chips MSMEs in Lingga Tiga Village: Efforts to Increase Capacity and Competitiveness of Local Products Abd. Rasyid Syamsuri; Siti Lam'ah Nasution; Rika Syahmewah; Pera Herawati; Hidayatul Majidah
International Journal of Community Service Implementation Vol. 2 No. 3 (2024): IJCSI DECEMBER 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v2i3.259

Abstract

Lingga Tiga Village has great potential in developing cassava chips MSMEs, but still faces various obstacles such as limitations in management, marketing and product innovation. This community service aims to provide training and assistance to cassava chips MSMEs in Lingga Tiga Village to increase production capacity, business management and marketing strategies. The methods used include training, mentoring and evaluation. The results of the service show an increase in the knowledge and skills of MSME players in managing businesses, as well as the formation of more effective marketing strategies. It is hoped that this activity can encourage village economic growth and increase the competitiveness of cassava chips products in the wider market.
Pengaruh Digital Marketing, Inovasi Produk, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Produk Tupperware Tri Murti; Junita Lubis; Siti Lam'ah Nasution
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.4049

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran digital, inovasi produk, kualitas produk, dan harga terhadap keputusan pembelian produk tupperware. jenis penelitian ini adalah penelitian asosiatif. pengumpulan data pada penelitian ini dilakukan melalui pendekatan survei dengan jenis penelitian deskriptif kuantitatif dengan menyebarkan kuesioner kepada 50 responden. Teknik pengumpulan data dilakukan dengan menggunakan wawancara, angket dan studi dokumentasi. alat analisis data yang digunakan dalam penelitian ini menggunakan spss. teknik analisis data dalam penelitian ini adalah analisis deskriptif. hasil penelitian menunjukkan bahwa pemasaran digital, inovasi produk, kualitas produk dan harga mempunyai pengaruh yang signifikan terhadap keputusan pembelian produk tupperware. terlihat dari nilai Adjusted R Square yaitu 0,388 hal ini dapat diartikan bahwa variabel pemasaran digital, inovasi produk, kualitas produk dan harga dapat memberikan pengaruh terhadap keputusan pembelian sebesar 38,8% sedangkan sisanya atau 62,2% dipengaruhi oleh faktor lain. yang tidak diteliti dalam penelitian ini.
The Influence of Job Satisfaction, Compensation, Work Environment, Work Hour Delays, and Organizational Culture on Employee Performance at Pudam Tirtabina Labuhanbatu Regency Yuliani Pohan; Siti Lam'ah Nasution; Aulia Indra
Journal of Global Islamic Economic Studies Vol. 3 No. 2 (2025): Journal of Global Islamic Economic Studies (INPRESS)
Publisher : Penerbit Merdeka Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Job Satisfaction, Compensation, Work Environment, Work Hour Delays, and Organizational Culture on Employee Performance at Pudam Tirtabina, Labuhanbatu Regency. The data collection techniques used in the research are observation, documentation, and questionnaires using a Likert scale. The population in this study consists of 35 employees from the Regional Secretariat of Labuhanbatu Regency. The entire population in this study will be used as the sample, which is 35 employees. Multiple linear regression analysis was tested using partial (t) test, simultaneous (F) test, and coefficient of determination. The research results prove that both partially and simultaneously, Job Satisfaction, Compensation, Work Environment, Work Delay, and Organizational Culture have a positive and significant effect on Employee Performance at Pudam Tirtabina, Labuhanbatu Regency.