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All Journal BJRM (Bongaya Journal of Research in Management) Journal Economic and Strategy (JES) International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Journal of Global Islamic Economic Studies International Journal of Business and Quality Research Jurnal Ekonomi, Manajemen, Akuntansi
Aulia Indra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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NALISIS GAYA KEPEMIMPINAN, MOTIVASI KERJA, STRES KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA KANTOR KESATUAN BANGSA DAN POLITIK LABUHANBATU Syafitri ,; Novrihan Leily Nasution; Aulia Indra
JOURNAL ECONOMICS AND STRATEGY Vol 2 No 2 (2021): Juli - Desember 2021
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v2i2.254

Abstract

This study was conducted to prove whether the results with the same previous research would have obtained similar results or not if the research location was carried out at the Labuhanbatu National and Political Unity office. This study was conducted using 30 samples which were analyzed by multiple linear regression. The primary data used in the study were collected by distributing questionnaires. From the data collected, it was processed using SPPS version 23. The result is that leadership style and compensation do not have a positive and significant effect on performance, work motivation and work stress have a positive and significant effect on performance, for the t test while for the F test the four variables studied (Leadership Style, Work Motivation, Job Stress, and Compensation in simultaneous positive and significant effect on employee performance). these four variables are able to explain the performance of 44.4 percent.
Pengaruh Customer Experience dan Customer Value Terhadap Customer Loyalty Junita Lubis; Munawarah Munawarah; Eva Fitria; Aulia Indra; Bayu Eko Broto
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4820

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh customer experience dan customer value terhadap customer loyalty. Penelitian ini merupakan penelitian deskriftif. Hasil penelitian menunjukkan bahwa Customer Experience berpengaruh positif dan signifikan terhadap Customer loyalty pada Suzuya Rantauprapat dengan nilai t1 hitung sebesar 2,889 > ttabel sebesar 1,661 dengan signifikansi 0,005 < 0.005. Customer Value berpengaruh positif dan signifikan terhadap Customer lotyalty pada suzuya Rantauprapat dengan nilai t2 hitung sebesar 3,524 > ttabel sebesar 1,661 dengan signifikansi 0,001 < 0.005, Costumer Experience dan Customer Value berpengaruh secara positif dan signifikan secara simultan terhadap Customer loyalty pada Suzuya Rantauprapat dengan nilai Fhitung sebesar 78,661 < dari Ftabel 3.09 dengan taraf signifikansi 0.000 < 0,05 pada taraf kepercayaan 95% dan Alpha 5%.
The Influence of Job Satisfaction, Compensation, Work Environment, Work Hour Delays, and Organizational Culture on Employee Performance at Pudam Tirtabina Labuhanbatu Regency Yuliani Pohan; Siti Lam'ah Nasution; Aulia Indra
Journal of Global Islamic Economic Studies Vol. 3 No. 2 (2025): Journal of Global Islamic Economic Studies (INPRESS)
Publisher : Penerbit Merdeka Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of Job Satisfaction, Compensation, Work Environment, Work Hour Delays, and Organizational Culture on Employee Performance at Pudam Tirtabina, Labuhanbatu Regency. The data collection techniques used in the research are observation, documentation, and questionnaires using a Likert scale. The population in this study consists of 35 employees from the Regional Secretariat of Labuhanbatu Regency. The entire population in this study will be used as the sample, which is 35 employees. Multiple linear regression analysis was tested using partial (t) test, simultaneous (F) test, and coefficient of determination. The research results prove that both partially and simultaneously, Job Satisfaction, Compensation, Work Environment, Work Delay, and Organizational Culture have a positive and significant effect on Employee Performance at Pudam Tirtabina, Labuhanbatu Regency.
Implementation Of Digital Technology For Management Opti-mization Production In The Palm Oil Industry (Case Study of Employees of PT. Perkebunan Nusantara IV PKS SEI Meranti) Pernando Simanjuntak; Aulia Indra; Yuniman Zebua
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3172

Abstract

This study aims to analyze the implementation of digital technology in optimizing production management in the palm oil industry with a case study of employees at PT. Perkebunan Nusantara IV PKS Sei Meranti. This research used a qualitative method with a descriptive approach. Data were collected through interviews, observations, and documentation involving five informants who were directly involved in production activities. The results show that digital technology implementation has been carried out through the digitalization of production systems, the use of Internet of Things (IoT), digital-based production monitoring, and production management information systems. The application of these technologies improves production efficiency, accelerates data processing and access, enhances quality control, and supports data-based decision making. However, several challenges were identified, including limited employee skills in operating digital systems, network disruptions, and high investment costs for technology development. Therefore, the company conducts various efforts such as employee training, regular system maintenance, and improvement of technological facilities to support the optimization of production management. This study indicates that digital technology plays an important role in improving efficiency, productivity, and effectiveness of production management in the palm oil industry.
The Effect Of Product Quality And Price On Customer Satisfaction At Teras Kopi Clinix Bagan Sinembah Muhammad Arvio Lesmana L. Toruan; Aulia Indra; M. Irwansyah Hasibuan
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3173

Abstract

The development of the coffee business in Bagan Sinembah has experienced rapid growth in the last five years, from only a handful of shops such as Teras Kopi Clinix to hundreds of national outlets (Kopi dari Hati, JCO Coffee, Tomoro Coffee, Point Coffee) and local MSMEs (Dongan Coffee, Still Coffee, Teduh Coffee, etc.), as well as mobile coffee businesses (Ido Coffee, Roda Kopi, Gayo Espresso, etc.). This tight competition demands a superior strategy, where product quality and price are the main determinants of customer satisfaction, as stated by Eltantian et al. (2023) that satisfaction arises from expectations of product or service performance, and Maharani et al. (2025) who emphasize the role of service and price balance in consumer loyalty. This study analyzes the influence of product quality and price on customer satisfaction at Teras Kopi Clinix Bagan Sinembah, with the aim of identifying consumer preference factors, key factors for business sustainability, and business strategies for maintaining raw material quality and competitiveness. Through an in-depth analytical approach, the results are expected to provide recommendations for local coffee shop managers on maintaining customer loyalty amidst increasingly fierce competition.
The Influence of Transformational Leadership on Employee Engagement : The Role of Job Satisfaction as Mediating Zufrie; Rizki Syahputra; Alwi Muhammad Adam; Fadzil Hanafi Asnora; Aulia Indra
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 1 No. 1 (2021): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v1i1.2

Abstract

This study aims to determine the effect of transformational leadership on employee engagement by mediating job satisfaction. The research was conducted with a quantitative approach. The data analysis technique used is Structural Equation Modeling (SEM). The research was conducted on the employees of the culinary business in Rantauprapat. 210 questionnaires were distributed and 159 returned. Therefore, the sample in this study was as many as 159 people. The results showed that there was a positive and significant influence between transformational leadership on job satisfaction, there was a positive and significant influence between transformational leadership on employee engagement, and job satisfaction had a positive and significant effect on employee engagement. The results also showed that job satisfaction had an indirect effect on employee engagement. Keywords: transformational leadership, job satisfaction, employee engagement
PENGARUH STRATEGI PEMASARAN MEDIA SOSIAL TERHADAP KEPERCAYAAN KONSUMEN DAN BRAND AWARENESS PADA PRODUK ES KRIM MOMOYO DI BALAI JAYA KOTA KABUPATEN ROKAN HILIR: strategi pemasaran, media sosial, kepercayaan konsumen, brand awareness Angelina, Rani; Aulia Indra
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.971

Abstract

This study aims to analyze the effect of social media marketing strategy on consumer trust and brand awareness of Momoyo ice cream products in Balai Jaya Kota, Rokan Hilir Regency. A descriptive quantitative method was used with 100 respondents selected via the Slovin formula. Data were collected through a Likert-scale questionnaire and analyzed using t-tests, MANOVA, and coefficient of determination with SPSS 26. The results show that social media marketing strategy has a positive and significant effect on consumer trust (t = 9.112; sig. 0.000) and brand awareness (t = 9.377; sig. 0.000), and simultaneously affects both variables (Wilks' Lambda = 0.299; F = 6.565; sig. 0.000). Social media marketing explains 45.9% of the variation in consumer trust and 47.3% in brand awareness. It is concluded that optimal use of social media through online communities, interaction, content sharing, accessibility, and credibility effectively enhances consumer trust and brand awareness for Momoyo ice cream.
Co-Authors Alwi Muhammad Adam Angelina, Rani Bayu Eko Broto Eva Fitria Fadzil Hanafi Asnora Junita Lubis M. Irwansyah Hasibuan Muhammad Arvio Lesmana L. Toruan Munawarah Munawarah Novrihan Leily Nasution Pernando Simanjuntak Rizki Syahputra Siti Lam'ah Nasution Syafitri , Yuliani Pohan Yuniman Zebua Zufrie