Indarta Priyana
Universitas Informatika dan Bisnis Indonesia

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DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT Indarta Priyana; Isniar Budiarti; Silvy Sondari Gadzali
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

Digital transformation has become an inevitable phenomenon in various aspects of business, including in human resource management. This article explores the importance of digital transformation in improving the effectiveness of human resource management and examines the challenges that may be faced during the implementation process. Digital transformation enables the automation of various routine activities such as employee data administration, wages, and benefits, which significantly reduces manual workload and the risk of human error. In addition, the application of technologies such as artificial intelligence and data analytics allows for a more efficient hiring process and more informed and rapid data-driven decision- making. However, this transformation process is not free from various obstacles, including resistance to change among employees, problems integrating existing digital systems, and data security threats. Resistance to change often arises due to fears of job loss or difficulty adapting to new technologies. Technical challenges also occur in terms of synchronizing the various systems used by the company and ensuring the security of employee data from cyber threats. Amidst all this, maintaining a balance between technological efficiency and human touch remains key. By facing and resolving these obstacles, companies can harness the benefits of digital transformation in human resource management, creating a more productive, adaptive and future-oriented work environment.
Penguatan Kompetensi Manajemen Media Digital dalam Meningkatkan Kreativitas Siswa SMKN 10 Bandung Mugi Puspita; Indarta Priyana; Aggi Panigoro; Agung Pramayuda
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 3 (2026): August 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/srwpr698

Abstract

This community service activity aimed to improve the understanding and skills of students at SMKN 10 Bandung in managing digital media creatively and productively as part of strengthening vocational competencies in the fields of creative industries and digital communication. The activity was conducted on May 26, 2026, at SMKN 10 Bandung, targeting students who required reinforcement in digital literacy, content planning, personal branding, and the use of digital media to support creativity and readiness to enter the digital work ecosystem. The implementation method used a participatory training approach consisting of interactive lectures, discussions, content idea mapping, simple content concept development practices, and collective reflection. The training materials covered the functions of digital media, content management strategies, digital media ethics, audience recognition, and the use of digital media as a space for expression, portfolio development, and collaboration. The results showed that students were able to understand the role of digital media not only as a means of entertainment but also as a productive medium for showcasing work, building self-image, and developing creative opportunities. Students also began to identify content opportunities, determine key messages, develop content ideas according to audience characteristics, and recognize the importance of digital responsibility in the publication process.