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All Journal Journal of Economic, Bussines and Accounting (COSTING) Gudang Jurnal Multidisiplin Ilmu
R. Ayu Erni Jusnita
Universitas dr Soetomo
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Pengaruh Terpaan Iklan Shopee di Televisi Terhadap Minat Beli Remaja di Desa Tariwin Rahmad Indra Prasetya; R. Ayu Erni Jusnita; Nevrettia Christantyawati; Nurannafi Farni Syam Maella; Zulaikha Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11095

Abstract

This study was conducted by the author with the aim of assessing whether Shopee e-commerce advertisements on television can influence the desire or interest of teenagers in Tariwin Village to make purchases or transactions on the application. This reflects that the more teenagers in Tariwin Village see Shopeeough surveys or questionnaires given to 31 teenagers in Tariwin Village who have seen Shopee advertisements on television, the author found that this study shows that exposure to Shopee advertisements on television can have a significantly positive impact (α = 0.000; t = 5.961). This reflects that the more teenagers in Tariwin Village see Shopee advertisements, the more it increases their interest in making purchases.
Representasi Proses Dalam Citra “Pelari Kalcer” Dr. Tirta di Postingan Instagram Ahmad Naazil Ramadhani; R. Ayu Erni Jusnita; Sanhari Prawiradiredja
Gudang Jurnal Multidisiplin Ilmu Vol. 4 No. 7 (2026): GJMI - Juli
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v4i7.2153

Abstract

Penelitian ini bertujuan untuk menganalisis representasi proses dalam citra “Pelari Kalcer” yang dibangun oleh dr. Tirta melalui unggahan Instagram, serta memahami bagaimana audiens memaknai representasi tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes dan analisis resepsi Stuart Hall. Data penelitian berupa satu unggahan Instagram yang terdiri dari 11 slide serta 200 komentar dari total 293 komentar. Hasil penelitian menunjukkan bahwa dr. Tirta merepresentasikan proses sebagai perjalanan panjang yang melibatkan perjuangan fisik, mental, dan sosial. Representasi ini dibangun melalui penggunaan data, visual penderitaan, serta validasi sosial. Namun, audiens memaknai representasi tersebut secara beragam, terbagi ke dalam dominant reading (65%), negotiated reading (20%), dan oppositional reading (15%), khususnya terkait isu privilege. Temuan ini menunjukkan adanya kontestasi makna antara narasi yang dibangun oleh kreator dan interpretasi audiens dalam media sosial.
Co-Authors Ahmad Naazil Ramadhani Nevrettia Christantyawati Nur’annafi Farni Syam Maella Rahmad Indra Prasetya Sanhari Prawiradiredja Zulaikha Zulaikha