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All Journal Journal of Economic, Bussines and Accounting (COSTING) Ultimacomm: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi
Zulaikha Zulaikha
Universitas Dr Soetomo
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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DESENTRALISASI WISATA RELIGI INDONESIA MELALUI CITY BRANDING WISATA KABUPATEN BANGKALAN MADURA Farida Farida; Zulaikha Zulaikha; Hartopo Eko Putro
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 02 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i02.2149

Abstract

ABSTRACT                 Bangkalan people are attached to Islamic culture. Their daily life is influenced by Islamic teachings and is evident in their social behavior, including in the arts and seeking solace. One of the consolations known in the community is to travel. Of course, Islamic travel and does not violate Islamic law. For the people of Bangkalan, the pilgrimage to the tombs, in addition to being one of the rituals believed to seek blessings, is also a place to tour. Therefore, the pilgrimage to the graves of scholars and community leaders in Bangkalan becomes a sight that can be seen every day. Religious tourism then developed into an opportunity in the development and improvement of people's welfare. Unfortunately, this has not yet become the focus of interest of the Bangkalan district government. Through building city branding as a religious tourism destination opens up opportunities for Bangkalan to compete with other regions in getting tourist visits. This study tries to identify the problem of tourism development and produce output in the form of religious tourism branding draft for Bangkalan district. The method used is observation and in-depth interviews. Although the results of this study indicate that the Bangkalan district is not ready to build a religious tourism brand, but the data obtained in the field shows that Bangkalan has a lot of religious tourism potential. The results of this study are expected to be input for the district government, scholars and tourism stakeholders. Further hope is to be able to help the Bangkalan district government to build city branding and create marketing communication concepts for their region as a part of decentralization strategy.Keywords: city branding, decentralization, tourism, religious, bangkalan ABSTRAK Masyarakat Bangkalan lekat dengan kultur Islam. Kehidupan keseharian mereka dipengaruhi ajaran Islam, termasuk dalam berkesenian dan mencari penghiburan. Salah satu penghiburan yang dikenal dalam masyarakat adalah melakukan perjalanan wisata. Tentu perjalanan wisata yang Islami dan tidak melanggar syariat Islam. Bagi masyarakat Bangkalan, ziarah ke makam, selain menjadi salah satu ritual yang dipercayai untuk mencari berkah, juga menjadi ajang berwisata. Karena itu, ziarah ke makam-makam ulama dan tokoh masyarakat di Bangkalan menjadi pemandangan yang bisa dilihat setiap harinya. Wisata religi kemudian berkembang menjadi satu peluang dalam pembangunan dan peningkatan kesejahteraan masyarakat. Sayangnya, hal ini belum menjadi focus of interest pemerintah kabupaten Bangkalan. Padahal membangun city branding sebagai destinasi wisata religi membuka kesempatan bagi Bangkalan untuk bersaing dengan wilayah lain dalam mendapatkan kunjungan wisatawan. Penelitian mengidentifikasi problema pembangunan wisata dan menghasilkan output berupa draft branding wisata religi untuk kabupaten Bangkalan. Metode yang digunakan adalah observasi dan wawancara mendalam. Meskipun hasil penelitian ini menunjukkan bahwa kabupaten Bangkalan belum siap membangun brand wisata religi, tetapi data yang diperoleh di lapangan menunjukkan bahwa Bangkalan punya banyak potensi wisata religi. Hasil dari penelitian ini diharapkan menjadi masukan bagi pemerintah kabupaten, ulama, dan stake holder pariwisata. Harapan lebih jauh adalah membantu pemerintah kabupaten Bangkalan membangun city branding dan membuat konsep komunikasi pemasaran bagi wilayahnya sebagai bagian dari strategi desentralisasi.Kata Kunci: city branding, desentralisasi, wisata, religi, bangkalan
Analysis of Brand Identity Gontor Islamic Boarding School in Official Youtube Channel Zulaikha Zulaikha; Nur’annafi Farni Syam Maella; Farida Farida
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2461

Abstract

Gontor Islamic Boarding School is the largest modern Islamic boarding school in Indonesia. Even though it is touted as the number one Islamic boarding school, Gontor still communicates his institution on social media. This is interesting because so far, there has been an assumption that Islamic boarding schools are closed Islamic educational institutions and severely restrict access to information. Therefore, the problem raised in this study is how the analysis of the brand identity of the Gontor Islamic boarding school is displayed on the official Youtube account of the Gontor Islamic boarding school. The purpose of this study is to find out what brand identities are displayed, how to display them and whether each show that contains multiple brand identities also has high engagement. From the results of the analysis of the data obtained, it will be seen how the largest Islamic boarding school in Indonesia builds its brand identity on social media, especially Youtube. The results of this study are useful for other Islamic boarding schools, or other religious educational institutions to build institutional branding through social media, especially Youtube. It can also be an example of how religious education institutions can communicate themselves and how Islamic boarding schools can become part of the information society. The choice of brand identity or brand identity in the research theme of this Islamic boarding school, because not many have done professional branding in Islamic boarding schools. Showing an honest brand identity is the basic foundation in building a product brand. There are five elements of brand identity, namely place image (in the form of reputation), materiality, institutions (law, regulation, organization), relations (power, class, gender) and society and its culture (tradition, daily life). These five things are indicators in this study. Keywords: Islamic Boarding School, Brand Identity, Official Account, Youtube.
Impression Communication Management on Organizational Communication: LAZ Coal Case Study Rahmad Vendi; Harliantara Harliantara; Yenny Yenny; Nurannafi Farni Syam Maella; Zulaikha Zulaikha; Farida Farida
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11094

Abstract

This case study delves into the significance of impression communication management in influencing organizational communication at LAZ Coal, a prominent coal mining company. The findings provide valuable insights for scholars and practitioners in the fields of organizationalhis research explores the impact of strategic impression communication on stakeholder perceptions, information sharing, and the overall communication environment within an organization. The extensive body of research on impression management emphasizes its importance in projecting a positive organizational image and effectively managing stakeholder perceptions. In the same vein, studies on organizational communication highlight its crucial importance in promoting the sharing of information, teamwork, and the establishment of a unified organizational culture. This case study seeks to combine these two areas to explore how impression communication management and organizational communication interact with each other. This research utilizes a qualitative, multi-method design, following the case study approach proposed by RK Yin. We collected data by conducting in-depth interviews with key personnel, analyzing internal communications documents, and observing organizational interactions. The case study approach provided a thorough understanding of the phenomenon within the LAZ Coal setting, taking into account the context and various factors involved. The findings highlight how LAZ Coal's strategic approach to communication has had a significant impact on both internal and external dynamics. This includes their consistent messaging, selective information dissemination, and effective use of communication channels. As a result, employee engagement, stakeholder perceptions, and the overall communicative culture within the company have been significantly influenced. The case study highlights the significance of incorporating impression communication management into the overall organizational communication strategy. By acknowledging the interdependence of these two areas, LAZ Coal and similar organizations can improve their capacity to present a positive image, promote open information exchange, and foster a cooperative and effective communication environment. The findings provide valuable insights for scholars and practitioners in the fields of organizational communication and strategic management.
Pengaruh Terpaan Iklan Shopee di Televisi Terhadap Minat Beli Remaja di Desa Tariwin Rahmad Indra Prasetya; R. Ayu Erni Jusnita; Nevrettia Christantyawati; Nurannafi Farni Syam Maella; Zulaikha Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.11095

Abstract

This study was conducted by the author with the aim of assessing whether Shopee e-commerce advertisements on television can influence the desire or interest of teenagers in Tariwin Village to make purchases or transactions on the application. This reflects that the more teenagers in Tariwin Village see Shopeeough surveys or questionnaires given to 31 teenagers in Tariwin Village who have seen Shopee advertisements on television, the author found that this study shows that exposure to Shopee advertisements on television can have a significantly positive impact (α = 0.000; t = 5.961). This reflects that the more teenagers in Tariwin Village see Shopee advertisements, the more it increases their interest in making purchases.
The Role of Protocol and Communication in Building President Joko Widodo's Leadership Image on Instagram Ridho Karim Amrullah; Redi Panuju; Nurannafi Farni Syam Maella; Harliantara Harley Prayudha; Zulaikha Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11584

Abstract

This research investigates how President Joko Widodo utilizes the social media platform Instagram to build a positive image at the end of his term of office. The research method used is discourse analysis, chosen because of its ability to reveal important linguistic aspects for understanding and interpreting content uploaded by President Joko Widodo (Jokowi) on the Instagram platform. The research results show that Jokowi consistently uses personalization and humanization strategies to strengthen his emotional relationship with society. The use of social media also emphasizes responsiveness to community aspirations and a focus on infrastructure development and social welfare. Attractive visual aesthetics have also proven to be a key factor in increasing the attraction and engagement of followers on President Joko Widodo's Instagram platform. Keywords: Social Media, President Joko Widodo, Public Image, Discourse Analysis
Communication Strategy of BPBD of East Java Province in Reducing Disaster Risk: Case Study of Disaster Prevention Socialization Solihin Solihin; Redi Panuju; Farida Farida; Zulaikha Zulaikha
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11843

Abstract

This study focuses on the effectiveness of the communication strategy of the East Java Provincial Disaster Management Agency (BPBD) in disaster socialization. Using a qualitative approach and case study method, this study evaluates the selection of communicators, target setting, messages, and communication media used. The results of the study indicate that selecting the right communicator, including collaboration with the Regency/City BPBD and experts, significantly increases public understanding of disaster risk. In addition, adjusting messages according to local characteristics and disaster vulnerability levels is effective in clarifying information to the public. Social media and innovations such as the Disaster Management Education Car (MOSIPENA) and the Disaster Education Tent (TEMPINA) have been proven to expand reach and increase community involvement. The novelty of this study includes an in-depth analysis of the strategy for selecting communicators and cross-sectoral collaboration in disaster communication, as well as the adjustment of innovative and specific messages according to the characteristics of disaster-prone areas. This study also highlights the use of technology and social media to improve the effectiveness of socialization, as well as the implementation of innovative methods in delivering disaster information. These findings offer a practical model for more effective disaster socialization and open up opportunities for further research in the development of disaster communication methods.
Co-Authors Farida Farida Farida Farida Farida Farida Harliantara Harliantara Hartopo Eko Putro Nevrettia Christantyawati Nur’annafi Farni Syam Maella R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redi Panuju Ridho Karim Amrullah Solihin Solihin Yenny Yenny