Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
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This Author published in this journals
All Journal Abdimas Universal Journal of Ekonomics, Finance, and Management Studies
Athifa Zahra
Unknown Affiliation
Religion Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengarahan Tentang Membangun Branding Merk Melalui Digital Marketing Menggunakan Media Sosial “Batik Semoi Nusantara” Marsius Ferdnian; Muhammad Abdul Ghani; Athifa Zahra; Aprilia Kurnia Putri; Ika Septiani Taufan; Maharani Friska Marsanda; Emeraldy Nur Adam; Agchel Randa Bandaso; Bagus Ferry Prasetyo; Husniyah Husniyah; Fadhila Nayla Nugroho Putri
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.423

Abstract

The briefing on building Branding through Digital Marketing is the first step to creating modern MSMEs. This work program is used in the Real Work Lecture (KKN) program by students from the Faculty of Economics and Business, Balikpapan University in Argo Mulyo Village. This briefing aims to introduce products to potential consumers and increase product sales with a wider scope through Digital Marketing promotions. Batik Semoi Nusantara in Argo Mulyo Village is a Village-Owned Enterprise which produces handicrafts in the form of batik. The batik craftsmen are members of the Family Welfare Empowerment (PKK) in Argo Mulyo Village. The method implemented is guidance on how to promote Batik Semoi Nusantara products through digital marketing using social media such as Instagram as well as contributing to the creation of catalogues, business cards and feed templates for Instagram. The results of this briefing show increased awareness and understanding of Batik Semoi Nusantara in managing and using Digital Marketing through social media as a means of introducing and promoting batik products.
Pengaruh Motivasi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Bank BTN Kantor Cabang Balikpapan Athifa Zahra; Syahril Hasan; Tutik Yuliani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6729

Abstract

This research aims to determine the influence of motivation variables, work discipline and work environment on job satisfaction of Bank BTN Kantor Cabang Balikpapan employees. This research uses a quantitative descriptive approach. The population of this study was 133 employees of Bank BTN Kantor Cabang Balikpapan. The sampling technique in this research used purposive sampling, totaling 59 permanent employees. Data collection was carried out by literature study, interviews and distributing questionnaires, processing data using SmartPLS to test the validity and reliability of the instrument. An R-Square value of 0.705 indicates a good work model, with job satisfaction influenced by 70.5% by motivation variables, work discipline and work environment. The research results show that work motivation and discipline have a positive and significant influence on the job satisfaction of Bank BTN Kantor Cabang Balikpapan employees, while the work environment has no effect and is not significant on the job satisfaction of Bank BTN Kantor Cabang Balikpapan employees. It is recommended to increase the feeling of comfort in the work environment, maintain employee discipline and increase motivation to build employee enthusiasm in carrying out their work, as well as involving additional variables such as compensation, leadership and loyalty in further research.
Co-Authors Agchel Randa Bandaso Aprilia Kurnia Putri Bagus Ferry Prasetyo Emeraldy Nur Adam Fadhila Nayla Nugroho Putri Husniyah Husniyah Ika Septiani Taufan Maharani Friska Marsanda Marsius Ferdnian Muhammad Abdul Ghani Syahril Hasan tutik yuliani