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All Journal Abdimas Universal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Husniyah Husniyah
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengarahan Tentang Membangun Branding Merk Melalui Digital Marketing Menggunakan Media Sosial “Batik Semoi Nusantara” Marsius Ferdnian; Muhammad Abdul Ghani; Athifa Zahra; Aprilia Kurnia Putri; Ika Septiani Taufan; Maharani Friska Marsanda; Emeraldy Nur Adam; Agchel Randa Bandaso; Bagus Ferry Prasetyo; Husniyah Husniyah; Fadhila Nayla Nugroho Putri
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.423

Abstract

The briefing on building Branding through Digital Marketing is the first step to creating modern MSMEs. This work program is used in the Real Work Lecture (KKN) program by students from the Faculty of Economics and Business, Balikpapan University in Argo Mulyo Village. This briefing aims to introduce products to potential consumers and increase product sales with a wider scope through Digital Marketing promotions. Batik Semoi Nusantara in Argo Mulyo Village is a Village-Owned Enterprise which produces handicrafts in the form of batik. The batik craftsmen are members of the Family Welfare Empowerment (PKK) in Argo Mulyo Village. The method implemented is guidance on how to promote Batik Semoi Nusantara products through digital marketing using social media such as Instagram as well as contributing to the creation of catalogues, business cards and feed templates for Instagram. The results of this briefing show increased awareness and understanding of Batik Semoi Nusantara in managing and using Digital Marketing through social media as a means of introducing and promoting batik products.
Mekanisme Bill of Lading Pengapalan Muatan Curah Cair Kapal Tanker Oleh PT. Equinox Sentra Bahari Cabang Belawan Husniyah Husniyah; Syarifur Ridho; Dina Rispianti; Fadiyah Hani Sabila
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.841

Abstract

The purpose of writing this paper is to find out about the role of agents in the process of handling Bills of Lading for shipping liquid bulk cargo on tankers and the obstacles that occur in the process of handling Bills of Lading for shipping liquid bulk cargo on tankers by PT. Equinox Sentra Bahari Belawan Branch. The background underlying this paper is the Bill of Lading as an important document in the process of sending goods by sea transportation. The research used in writing this paper includes library research and field research which consists of interviews and observations carried out by the author based on the results of land practice at PT. Equinox Sentra Bahari Belawan Branch. Based on field observations, it was found that the agent's role in handling Bill of Lading documents by PT. Equinox Sentra Bahari Belawan Branch must be supported by other documents provided by the shipper and cargo carrier. PT. Equinox Sentra Bahari Belawan Branch will issue a Bill of Lading document after the ship departs or coincides with the ship's departure date and has been approved by the Shipper, Carrier and Consignee.
Co-Authors Agchel Randa Bandaso Aprilia Kurnia Putri Athifa Zahra Bagus Ferry Prasetyo Dina Rispianti Emeraldy Nur Adam Fadhila Nayla Nugroho Putri Fadiyah Hani Sabila Ika Septiani Taufan Maharani Friska Marsanda Marsius Ferdnian Muhammad Abdul Ghani Syarifur Ridho