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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Khairina AR
Universitas Malikussaleh
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THE EFFECT OF ONLINE CUSTOMER RATING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS: Suci Mulyana; Nurainun; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1582

Abstract

This thesis aims to find out the influence of Online Customer Rating, Cash on Delivery Payment System, and Customer Reviews on Purchasing Decisions. The research method used in preparing this thesis uses quantitative methods, with the sampling method using non-probability sampling techniques and purposive sampling techniques. The sample in this study amounted to 120 samples. The data was collected through a survey distributing questionnaires via hard copy to consumers who made purchases and also used the Bukalapak marketplace. This study uses multiple linear regression analysis methods. The results of this study found that online customer ratings (X1) partially have a negative and significant effect on purchasing decisions (Y), cash on delivery payment systems (X2) partially have a positive and significant effect on purchasing decisions (Y), and online customer reviews (X3) partially have a negative and significant effect on purchasing decisions (Y). The results of this study indicate that purchasing decisions on the Bukalapak website are strongly influenced by the Cash on Delivery Payment System variable (X2). Meanwhile, for simultaneous testing, it was found that the variables Online Customer Rating (X1), Cash on Delivery Payment System (X2), and Online Customer Reviews (X3) together have an effect on purchasing decisions on the Bukalapak website.
THE INFLUENCE OF SOCIAL INFLUENCE, IMPORT BRAND, TRUST, AND PRICE ON PURCHASE INTEREST IN THRIFT SHOPS ON E-COMMERCE PLATFORMS Isna Apriliza Aisyah; Adnan; M.Subhan; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1929

Abstract

This research aims to determine and analyse the influence of social influence, import brand, trust, and price on purchase interest in thrift shops on e-commerce platforms. This quantitative study has 96 respondents taken using a probability sampling technique and obtained the data through questionnaires and secondary data from journals and internet sources. The data analysis techniques used are multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing, and the coefficient of determination using the SPSS version 26.0 program. The results of partial tests reveal that social influence, import brand, trust, and price positively and significantly affect purchase interest in thrift shops on e-commerce platforms. Price is the dominant variable influencing purchase interest in thrift shops on e-commerce platforms. The Adjusted R Square value of 0.536 indicates that the dependent variable can be explained by the independent variables (social influence, import brand, trust, and price) by 53.6%, and the remaining 46.4% can be explained by other variables not examined in this study.
THE INFLUENCE OF EVENT SPONSORSHIP, BRAND AMBASSADOR AND BRAND EXPOSURE IN MAINTAINING BRAND IMAGE (Case Study of Wardah Cosmetic Products Among Female Students of Universitas Malikussaleh) Nisa Humaira; Hamdiah; Jullimursyida; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2110

Abstract

This study aims to assess the influence of event sponsorship (X1), brand ambassadors (X2), and brand exposure (X3) on the brand image (Y) of Wardah cosmetic products among female students at Malikussaleh University. The sampling method used was purposive sampling, with a total of 104 respondents. Primary data was collected through questionnaires. The data analysis techniques employed include multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), determination tests (R2), and hypothesis testing (T) using SPSS 25 software. The results indicate that, partially, event sponsorship has a positive and significant effect on brand image, brand ambassador does not have a significant effect on brand image, and brand exposure has a positive and significant effect on brand image.
Co-Authors Adnan Adnan Hamdiah Isna Apriliza Aisyah Jullimursyida M Subhan Nisa Humaira Nurainun Suci Mulyana