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All Journal Jurnal Manajemen Pemasaran Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
M Subhan
Universitas Malikussaleh
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The Culinary Sector MSME Survival Strategy in Effort to Restore Populist Economy Based on the Creative Industry during the Covid-19 Pandemic Mangasi Sinurat; Lilinesia Lilinesia; M Subhan; Amsyal Simanjuntak
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3788

Abstract

This study aims to identify and analyze strategies to improve the economic recovery of MSMEs in the culinary sector during the Covid-19 pandemic and when the new normal era was implemented due to the impact of the Covid19 pandemic. The research method used is descriptive qualitative method.The results obtained from this study indicate that there is a need for quick, precise and real steps from the government and business actors to overcome the losses that have occurred due to the pandemic as well as updating and evaluating the business cycle following the current situation. happens so that the business can continue to survive and grow.
PENGARUH FAKTOR PENDORONG BELANJA ONLINE TERHADAP NIAT PERILAKU KONSUMEN DI KOTA LHOKSEUMAWE DENGAN METODE PEMBAYARAN CASH-ON-DELIVERY SEBAGAI VARIABEL MEDIASI Ulvia Ajnura; Ikramuddin Ikramuddin; Chalirafi Chalirafi; Muhammad Subhan
Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.1.25-39

Abstract

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan pengaruhnya terhadap niat perilaku pengguna e-commerce Shopee di Kota Lhokseumawe dan juga menguji metode pembayaran Cash-on-Delivery sebagai mediator untuk meningkatkan niat perilaku konsumen berbelanja online. Faktor pendorong belanja online diidentifikasi berdasarkan model UTAUT2. Hasil empiris menunjukkan bahwa faktor pendorong belanja online memiliki pengaruh positif dan signifikan terhadap metode pembayaran Cash-on-Delivery dan niat perilaku. Sedangkan metode pembayaran Cash-on-Delivery memiliki pengaruh positif namun tidak signifikan terhadap niat perilaku, serta tidak ada pengaruh mediasi yang berarti antara hubungan faktor pendorong belanja online terhadap niat perilaku melalui metode pembayaran Cash-on-Delivery.
UTILIZATION OF DIGITAL MEDIA IN MARKETING GAYO ARABICA COFFEE Irada Sinta; Rico Nur Ilham; Muhammad Authar ND; M. Subhan; Amru Usman
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 3 (2022): November 2022 - February 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.872 KB) | DOI: 10.54443/irpitage.v2i3.467

Abstract

The opportunity for the coffee industry in Indonesia is very good, especially with the increasing recognition of Indonesian coffee in Europe and America, especially specialty coffees such as Gayo coffee. Arabica coffee production centers in 2015-2018 are in the provinces of Aceh, North Sumatra, South Sulawesi, West Sumatra, and West Java. Aceh is one of the largest coffee producing regions in Indonesia. There are six districts that are centers of coffee production in Aceh Province. Central Aceh District and Bener Meriah District are the main production centers among the six districts. Product marketing that is quite effective during a pandemic is an activity that avoids direct face-to-face with the use of digital media as a communication medium, such as in the form of video marketing. Currently, digital communication media is an effective and efficient choice to market Gayo Arabica coffee. Technological advances have also changed the pattern of communication and product information search by consumers through digital media, many businesses are growing because of the availability of supporting technology. The use of technology that is currently a trend is one of the uses of digital media. The evolution of marketing strategies through content on digital media such as websites and other social media is a new way to get customers and reach targets. This activity aims to provide knowledge about marketing strategies through digital media, as a reference for future community service activities. The activity was carried out in Central Aceh District.
RETAIL SALES INDEX, PRICE EXPECTATION INDEX AND SALES EXPECTATION INDEX IN LHOKSEUMAWE CITY Rahmaniar; Amru Usman; Rusydi; M. Subhan; T. Edyansyah
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 2 (2023): July-October 2023
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i1.1077

Abstract

The objective of this research is to support Bank Indonesia (BI) in updating the Retail Sales Survey (SPE) data, which is a routine monthly survey conducted by Bank Indonesia as a prompt indicator of household consumption (consumption spending). The method used in this study is the community empowerment method, based on commodity coverage, since 2012 SPE grouping has been carried out through the Indonesian Business Field Standard Classification (KBLI) approach, namely spare parts & accessories, food, beverages & tobacco, motor vehicle fuel, equipment information & communication, other household goods, cultural & recreational goods and Other Goods. Sampling was carried out purposively by considering the respondent's criteria,
INCREASING THE USE OF SOCIAL LEARNING NETWORK FOR STUDENTS OF SMP NEGERI 2 SYAMTALIRA BAYU REGENCY NORTH ACEH T. Edyansyah; Juni Ahyar; Rico Nur Ilham; Irada Sinta; M.Subhan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1344

Abstract

Nowadays the development of the internet is increasingly rapid and has penetrated into several fields, including education. Learning media is also developing and giving rise to Social Learning Networks. Edmodo is an online learning media that combines several Learning Management System and Social Network features into a Social Learning Network specifically created for educational purposes. To obtain an effective learning process, teachers and students must have innovative and interesting learning media, this is what was experienced by SMP Negeri 2 Syamtalira Bayu Kab. North Aceh. Teachers of SMP Negeri 2 Syamtalira Bayu Kab. North Aceh has carried out training to increase the use of Edmodo learning media, but students are still not using the Social Network-based learning media. This is the background for the service team to provide training on "Increasing the Use of Social Learning Networks for Students of SMP Negeri 2 Syamtalira Bayu Kab. North Aceh”. This activity was held in the Computer Lab of SMP Negeri 2 Syamtalira Bayu using lecture and direct practice methods. The participants in this training were 30 people, all of whom were students from SMP Negeri 2 Syamtalira Bayu Kab. North Aceh. The activity lasts for 1 (one) day with a duration of 4 (four) hours. Through this activity, it is hoped that participants' skills and understanding will increase regarding the use of the Edmodo learning social network.
THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY Adnan; Suryani; Munandar; M.Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1655

Abstract

This study aims to determine the effect of product quality on consumer purchase intention, customer testimonials on consumer purchase intention and price perception on consumer purchase intention, also simultaneously as the influence of product quality, customer testimonials and price perception on consumer purchase intention Generation Z on MS Glow products in lhokseumawe city. This research method uses quantitative method with model selection using multiple linear regression, this research uses primary and secondary data where data collection is online and offline, by distributing links through google form and distributing questionnaires to respondents in lhokseumawe city, with non probability sampling techniques with criteria: consumers aged <17 years to 27 year, consumers who intend and who have never used MS Glow products, with a sample of 100 respondents, this study also used a likert scale. The results of this study prove that product quality has a positive and significant effect on consumer purchase intention, customer testimonials have a positive and significant effect on consumer purchase, and price perception has a positive and significant effect on consumer purchase intention. Furthermore, the implications of this study are divided into two, namely: theoretical implications and managerial implications, where theoretical implications are the results that distinguish previous research from current research, with the aim to add insight and understanding for researchers and strengthen strengthen research results, while managerial implications refer to recommendations for decision making or the findings of researchers can provide information and useful advice for managers in making decisions, both individually and organizationally.
THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS) Cut Ulandari; Rusydi Abubakar; Teuku Zulkarnaen; M. Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1862

Abstract

This research aims to examine the influence of promotions, consumer trust, and service quality on sharia bank customer loyaltyIndonesia (case study of economics and business faculty students). The data in this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis and is processed using SPSS (Statistical package for the social sciences) tools. The technique taken in this research is using a non-probability sampling technique with a proportional sampling technique as the determinant of the sample. The population taken here was 100 respondents from economics and business faculty students who used Bank Syariah Indonesia. The results of the research are that promotion partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, consumer trust partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, service quality partially has no or no significant effect on customer loyalty to Bank Syariah Indonesia .
THE INFLUENCE OF SOCIAL INFLUENCE, IMPORT BRAND, TRUST, AND PRICE ON PURCHASE INTEREST IN THRIFT SHOPS ON E-COMMERCE PLATFORMS Isna Apriliza Aisyah; Adnan; M.Subhan; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1929

Abstract

This research aims to determine and analyse the influence of social influence, import brand, trust, and price on purchase interest in thrift shops on e-commerce platforms. This quantitative study has 96 respondents taken using a probability sampling technique and obtained the data through questionnaires and secondary data from journals and internet sources. The data analysis techniques used are multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing, and the coefficient of determination using the SPSS version 26.0 program. The results of partial tests reveal that social influence, import brand, trust, and price positively and significantly affect purchase interest in thrift shops on e-commerce platforms. Price is the dominant variable influencing purchase interest in thrift shops on e-commerce platforms. The Adjusted R Square value of 0.536 indicates that the dependent variable can be explained by the independent variables (social influence, import brand, trust, and price) by 53.6%, and the remaining 46.4% can be explained by other variables not examined in this study.
Co-Authors Adnan Adnan Amru Usman Amru Usman Amsyal Simanjuntak Chalirafi, Chalirafi Cut Ulandari Ikramuddin, Ikramuddin Irada Sinta Isna Apriliza Aisyah Juni Ahyar Khairina AR Lilinesia Lilinesia Mangasi Sinurat Muhammad Authar ND Munandar Munandar Rahmaniar Rico Nur Ilham Rusydi Rusydi Abubakar Suryani T. Edyansyah, T. Edyansyah Teuku Zulkarnaen Ulvia Ajnura