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All Journal Jurnal Manajemen Pemasaran Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Insan Cendikia Buletin Pengabdian
M Subhan
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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The Culinary Sector MSME Survival Strategy in Effort to Restore Populist Economy Based on the Creative Industry during the Covid-19 Pandemic Mangasi Sinurat; Lilinesia Lilinesia; M Subhan; Amsyal Simanjuntak
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3788

Abstract

This study aims to identify and analyze strategies to improve the economic recovery of MSMEs in the culinary sector during the Covid-19 pandemic and when the new normal era was implemented due to the impact of the Covid19 pandemic. The research method used is descriptive qualitative method.The results obtained from this study indicate that there is a need for quick, precise and real steps from the government and business actors to overcome the losses that have occurred due to the pandemic as well as updating and evaluating the business cycle following the current situation. happens so that the business can continue to survive and grow.
PENGARUH FAKTOR PENDORONG BELANJA ONLINE TERHADAP NIAT PERILAKU KONSUMEN DI KOTA LHOKSEUMAWE DENGAN METODE PEMBAYARAN CASH-ON-DELIVERY SEBAGAI VARIABEL MEDIASI Ulvia Ajnura; Ikramuddin Ikramuddin; Chalirafi Chalirafi; Muhammad Subhan
Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.1.25-39

Abstract

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan pengaruhnya terhadap niat perilaku pengguna e-commerce Shopee di Kota Lhokseumawe dan juga menguji metode pembayaran Cash-on-Delivery sebagai mediator untuk meningkatkan niat perilaku konsumen berbelanja online. Faktor pendorong belanja online diidentifikasi berdasarkan model UTAUT2. Hasil empiris menunjukkan bahwa faktor pendorong belanja online memiliki pengaruh positif dan signifikan terhadap metode pembayaran Cash-on-Delivery dan niat perilaku. Sedangkan metode pembayaran Cash-on-Delivery memiliki pengaruh positif namun tidak signifikan terhadap niat perilaku, serta tidak ada pengaruh mediasi yang berarti antara hubungan faktor pendorong belanja online terhadap niat perilaku melalui metode pembayaran Cash-on-Delivery.
THE EFFECT OF PRODUCT QUALITY, CUSTOMER TESTIMONIALS AND PRICE PERCEPTION ON THE PURCHASE INTENTION OF GENERATION Z CONSUMERS ON MS GLOW PRODUCTS IN LHOKSEUMAWE CITY Adnan; Suryani; Munandar; M.Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1655

Abstract

This study aims to determine the effect of product quality on consumer purchase intention, customer testimonials on consumer purchase intention and price perception on consumer purchase intention, also simultaneously as the influence of product quality, customer testimonials and price perception on consumer purchase intention Generation Z on MS Glow products in lhokseumawe city. This research method uses quantitative method with model selection using multiple linear regression, this research uses primary and secondary data where data collection is online and offline, by distributing links through google form and distributing questionnaires to respondents in lhokseumawe city, with non probability sampling techniques with criteria: consumers aged <17 years to 27 year, consumers who intend and who have never used MS Glow products, with a sample of 100 respondents, this study also used a likert scale. The results of this study prove that product quality has a positive and significant effect on consumer purchase intention, customer testimonials have a positive and significant effect on consumer purchase, and price perception has a positive and significant effect on consumer purchase intention. Furthermore, the implications of this study are divided into two, namely: theoretical implications and managerial implications, where theoretical implications are the results that distinguish previous research from current research, with the aim to add insight and understanding for researchers and strengthen strengthen research results, while managerial implications refer to recommendations for decision making or the findings of researchers can provide information and useful advice for managers in making decisions, both individually and organizationally.
THE INFLUENCE OF PROMOTIONS, CONSUMER TRUST, AND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY INDONESIAN SHARIA BANK (CASE STUDY ON FACULTY OF ECONOMICS AND BUSINESS STUDENTS) Cut Ulandari; Rusydi Abubakar; Teuku Zulkarnaen; M. Subhan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1862

Abstract

This research aims to examine the influence of promotions, consumer trust, and service quality on sharia bank customer loyaltyIndonesia (case study of economics and business faculty students). The data in this research uses a questionnaire as a data collection instrument. This research uses a quantitative approach with multiple linear regression analysis and is processed using SPSS (Statistical package for the social sciences) tools. The technique taken in this research is using a non-probability sampling technique with a proportional sampling technique as the determinant of the sample. The population taken here was 100 respondents from economics and business faculty students who used Bank Syariah Indonesia. The results of the research are that promotion partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, consumer trust partially has a positive and significant effect on customer loyalty to Bank Syariah Indonesia, service quality partially has no or no significant effect on customer loyalty to Bank Syariah Indonesia .
THE INFLUENCE OF SOCIAL INFLUENCE, IMPORT BRAND, TRUST, AND PRICE ON PURCHASE INTEREST IN THRIFT SHOPS ON E-COMMERCE PLATFORMS Isna Apriliza Aisyah; Adnan; M.Subhan; Khairina AR
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1929

Abstract

This research aims to determine and analyse the influence of social influence, import brand, trust, and price on purchase interest in thrift shops on e-commerce platforms. This quantitative study has 96 respondents taken using a probability sampling technique and obtained the data through questionnaires and secondary data from journals and internet sources. The data analysis techniques used are multiple linear regression analysis, classical assumption testing, instrument testing (validity and reliability), hypothesis testing, and the coefficient of determination using the SPSS version 26.0 program. The results of partial tests reveal that social influence, import brand, trust, and price positively and significantly affect purchase interest in thrift shops on e-commerce platforms. Price is the dominant variable influencing purchase interest in thrift shops on e-commerce platforms. The Adjusted R Square value of 0.536 indicates that the dependent variable can be explained by the independent variables (social influence, import brand, trust, and price) by 53.6%, and the remaining 46.4% can be explained by other variables not examined in this study.
Pengaruh Pengalaman Pengguna, Keamanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada E-Wallet Dana Fira Aziza Simanjuntak; Jullimursyida Jullimursyida; Naufal Bachri; M. Subhan
Jurnal Intelek Insan Cendikia Vol. 3 No. 04 (2026): April 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pengguna, keamanan, dan kepuasan pelanggan terhadap loyalitas pelanggan pada e-wallet DANA. Latar belakang penelitian ini didasari oleh meningkatnya penggunaan layanan e-wallet DANA di Indonesia, yang menuntut penyedia layanan untuk meningkatkan kualitas pengalaman pengguna dan sistem keamanan guna menciptakan loyalitas pelanggan. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda menggunakan SPSS. Data dikumpulkan melalui kuesioner daring kepada 173 responden yang merupakan mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Malikussaleh pengguna e-wallet DANA. Hasil penelitian menunjukkan bahwa pengalaman pengguna berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t = 3,301; sig. = 0,001), keamanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t = 2,332; sig. = 0,021), dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan (t = 7,165; sig. = 0,000) pada e-wallet DANA. Koefisien determinasi (Adjusted R²) sebesar 0,643 mengindikasikan bahwa 64,3% variasi loyalitas pelanggan dapat dijelaskan oleh ketiga variabel tersebut. Temuan ini mengindikasikan bahwa semakin baik pengalaman pengguna, semakin tinggi keamanan yang dirasakan, dan semakin tinggi kepuasan pelanggan, maka semakin besar kemungkinan pelanggan untuk tetap setia menggunakan DANA.
Training and mentoring for Posyandu cadres as a preventive effort to address stunting through application of cross-sector partnership synergy Mariyudi Mariyudi; Faisal Matriadi; Ikramuddin; A Hadi Arifin; M Sayuti; Harvina Sawitri; Saifuddin Yunus; Muhammad Subhan; Ibnu Sina; Muhammad Pavel Askari
Buletin Pengabdian Bulletin of Community Services Vol. 6 No. 1 (2026): Bull. Community. Serv.
Publisher : LPPM Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpen.v6i1.72

Abstract

Background and Aim: Stunting is a growth disorder in children under five years old that can hinder physical and mental development. In Lhokseumawe City, 797 children were still enrolled in the stunting reduction program in 2024. This study aimed to improve the knowledge and capacity of Posyandu cadres through training and mentoring activities by implementing cross-sector partnership synergy as a preventive effort to address stunting. Methods: This community service activity was conducted in Blang Pulo Village, Muara Satu District, Lhokseumawe City, and completed on November 11, 2025. The study used a Collaborative Decision Making: Community-Based Methods approach with the SARAR method involving 30 Posyandu cadres. Data were collected through pre- and post-training tests and mentoring evaluations. Results: The training effectively increased participants’ knowledge, as shown by significant improvements in pre- and post-test scores with a significance level of 0.0001 (<0.05). Mentoring activities further strengthened the implementation of knowledge gained during the training. Conclusion: Training and mentoring activities for Posyandu cadres were effective in improving knowledge and strengthening the quality of basic health services at the village level. These activities also served as a community empowerment strategy in preventive efforts to reduce stunting through cross-sector partnership synergy.
THE EFFECT OF CREATIVITY, BUSINESS LOCATION AND HALAL LABELS ON THE INCOME OF SALE BANANA BUSINESS ACTORS IN EAST ACEH Rahmatillah; Agustinawati; M. Subhan
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19979452

Abstract

This study aims to determine the effect of creativity, business location, and halal labeling on the income of banana sales business actors in East Aceh. The research sample amounted to 35 respondents of banana sale business actors. The data were analyzed using multiple linear regression and the results showed that the creativity variable (X1) had a positive and significant effect, business location (X2) and halal label (X3) had no significant effect on the income of banana sale business actors in East Aceh. So this research contributes to efforts to increase the income of banana sales business actors through strengthening creativity optimally. The implication of this research is that the higher the creativity of business actors in products, services, and innovation, the greater the potential to increase banana sales business income in East Aceh.
MIFTAHUL JANNAH ORPHANAGE HAS A HAPPY RAMADAN WITH GREAT CHILDREN Likdanawati; Hamdiah; Sutriani; Jumadiah; Risna Dewi; M. Subhan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21815537

Abstract

This article discusses a Ramadan community-service program conducted at Miftahul Jannah Orphanage as a child-centered initiative that integrates Islamic philanthropy, psychosocial support, educational engagement, and joyful worship experiences. The program was developed to respond to the need for meaningful social support among children in alternative care, where material assistance alone is insufficient to strengthen emotional security, dignity, and social connectedness. Using a descriptive qualitative community-service approach, the activity was organized through preliminary coordination, needs identification, participatory preparation, Ramadan sharing, educational games, reflective dialogue, iftar gathering, and post-activity evaluation. Data were interpreted from field observation, documentation, volunteer reflection, and informal feedback from caregivers and children. The results show that a well-structured Ramadan activity can create a warm social atmosphere, support children’s confidence, encourage positive peer interaction, and improve volunteer awareness of ethical service. The study contributes a practical model for faith-based community engagement that emphasizes accountability, child protection, educational value, and sustainable relationships. The program demonstrates that Ramadan social service should not be limited to charity distribution, but should also build inclusive spaces where children are recognized as capable, valued, and great individuals.
THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY Mhd Aldiani; Munandar; M.Subhan; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1092

Abstract

This study aims to analyze the influence of motivation, creativity, and business location on the success of micro, small, and medium enterprises (MSMEs) at the Ahad Culinary Tourism Market in Lhokseumawe City. The research method used is a quantitative approach, with data collected through questionnaires distributed to 90 MSME respondents. The data were analyzed using multiple linear regression analysis. The results of the study indicate that: (1) Motivation has a positive and significant influence on the success of MSMEs. The higher the motivation of business actors, the greater their chances of achieving success in facing business challenges. (2) Creativity also has a positive and significant influence on the success of MSMEs. This highlights the importance of supporting creativity development through training or facilitation by local governments and business communities. (3) Business location has a positive and significant influence on the success of MSMEs. A strategic business location has been proven to support increased sales and improve consumer access to the products or services offered.
Co-Authors A Hadi Arifin Adnan Adnan Agustinawati Amsyal Simanjuntak Chalirafi, Chalirafi Cut Ulandari Fira Aziza Simanjuntak Hamdiah Hamdiah Harvina Sawitri Ibnu Sina Ikramuddin, Ikramuddin Isna Apriliza Aisyah Jullimursyida Jumadiah Khairina AR Likdanawati Lilinesia Lilinesia M Sayuti M. Syariful Alam Mangasi Sinurat Mariyudi Mariyudi Matriadi, Faisal Mhd Aldiani Muhammad Pavel Askari Munandar Munandar Naufal Bachri, Naufal Rahmatillah Risna Dewi Rusydi Abubakar Saifuddin Yunus Suryani Sutriani Teuku Zulkarnaen Ulvia Ajnura