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All Journal Jurnal Manajemen Pemasaran Management Research and Behavior Journal
M Subhan
Universitas Malikussaleh
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The Culinary Sector MSME Survival Strategy in Effort to Restore Populist Economy Based on the Creative Industry during the Covid-19 Pandemic Mangasi Sinurat; Lilinesia Lilinesia; M Subhan; Amsyal Simanjuntak
Management Research and Behavior Journal Vol 1, No 1 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i1.3788

Abstract

This study aims to identify and analyze strategies to improve the economic recovery of MSMEs in the culinary sector during the Covid-19 pandemic and when the new normal era was implemented due to the impact of the Covid19 pandemic. The research method used is descriptive qualitative method.The results obtained from this study indicate that there is a need for quick, precise and real steps from the government and business actors to overcome the losses that have occurred due to the pandemic as well as updating and evaluating the business cycle following the current situation. happens so that the business can continue to survive and grow.
PENGARUH FAKTOR PENDORONG BELANJA ONLINE TERHADAP NIAT PERILAKU KONSUMEN DI KOTA LHOKSEUMAWE DENGAN METODE PEMBAYARAN CASH-ON-DELIVERY SEBAGAI VARIABEL MEDIASI Ulvia Ajnura; Ikramuddin Ikramuddin; Chalirafi Chalirafi; Muhammad Subhan
Jurnal Manajemen Pemasaran Vol. 18 No. 1 (2024): April 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.18.1.25-39

Abstract

Penelitian ini bertujuan untuk menguji berbagai faktor pendorong belanja online dan pengaruhnya terhadap niat perilaku pengguna e-commerce Shopee di Kota Lhokseumawe dan juga menguji metode pembayaran Cash-on-Delivery sebagai mediator untuk meningkatkan niat perilaku konsumen berbelanja online. Faktor pendorong belanja online diidentifikasi berdasarkan model UTAUT2. Hasil empiris menunjukkan bahwa faktor pendorong belanja online memiliki pengaruh positif dan signifikan terhadap metode pembayaran Cash-on-Delivery dan niat perilaku. Sedangkan metode pembayaran Cash-on-Delivery memiliki pengaruh positif namun tidak signifikan terhadap niat perilaku, serta tidak ada pengaruh mediasi yang berarti antara hubungan faktor pendorong belanja online terhadap niat perilaku melalui metode pembayaran Cash-on-Delivery.
Co-Authors Amsyal Simanjuntak Chalirafi, Chalirafi Ikramuddin, Ikramuddin Lilinesia Lilinesia Mangasi Sinurat Ulvia Ajnura