Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Egar Surya
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Penerapan Komunikasi Lintas Budaya dalam Perusahaan Multinasional (Suatu Telaah Pustaka) Egar Surya; Cecep Safaatul Barkah; Iwan Sukoco; Lina Auliana
Administrasi Bisnis Indonesia Vol 2 No 2 (2022): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v2i2.1572

Abstract

Artikel ini membahas kajian mendalam mengenai komunikasi lintas budaya pada praktiknya dalam perusahaan multinasional secara konseptual. Disusun dalam rangka mencari tahu bagaimana globalisasi membuat perusahaan-perusahaan multinasional semakin banyak beroperasi di berbagai negara, dihadapkan dengan segala dinamika dan permasalahan yang ada terkait komunikasi dan transfer informasi diantara SDM perusahaan dengan latar belakang budaya beragam. Artikel ini disusun menggunakan metode kajian literatur melalui jurnal, artikel ilmiah, serta terbitan lainnya seperti berita penunjang. Diperoleh hasil bahwa konsep komunikasi lintas budaya memiliki teori dimensi, hambatan atau permasalahan, serta bahwa orang-orang yang bekerja di bawah lingkungan multinasional perlu lebih liberal dalam memahami budaya yang berbeda untuk membuat organisasi tumbuh secara global. Disimpulkan,  perusahaan multinasional dapat mengurangi masalah ini salah satunya dengan melakukan proses akulturasi, serta menerapkan berbagai kebijakan dan strategi guna menghadapi tidak hanya dinamika secara internal tim perusahaan multinasional yang multikultur, namun juga dalam tantangan menghadapi projek transnasional dan operasi bisnis global.  
PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION DALAM GAME GENSHIN IMPACT Egar Surya; Anang Muftiadi; Arianis Chan
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1091

Abstract

The present study seeks to examine the extent to which customer perceived value influences repurchase intention among consumers of in-game purchase products in the Genshin Impact game, with a case study conducted on members of the Genshin Impact Official Indonesia group. The research approach employed is quantitative, utilizing a descriptive verification method. The sampling technique involves non-probability sampling, specifically purposive sampling. Data were collected through questionnaires, observations, interviews, and literature studies. The data analysis was performed using simple linear regression, a significance test (T-test), and the coefficient of determination (r2). The study population consists of consumers of in-game purchase products in the Genshin Impact game, with a sample size of 120 respondents. The results indicate a significant influence of customer perceived value on repurchase intention among consumers of in-game purchase products in the Genshin Impact game. This implies that the higher the perceived customer perceived value, the greater the repurchase intention exhibited by consumers of in-game purchase products in the Genshin Impact game. Keywords: Customer Perceived Value, Repurchase Intention, Online Games
Co-Authors Arianis Chan Cecep Safaatul Barkah Iwan Sukoco Lina Auliana R. Anang Muftiadi