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Strategi Otomatisasi Pemasaran Digital UMKM Melalui Pelatihan AI Dalam E-Commerce Fatihanursari Dikananda; Nining Rahaningsih; Ridho Nugroho; Vicky Pamungkas
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The utilization of Artificial Intelligence (AI) offers significant potential for Micro, Small, and Medium Enterprises (MSMEs) to optimize their digital marketing strategies on e-commerce platforms. This Community Partnership Program is designed to provide training to MSMEs regarding the application of AI in various aspects of digital marketing. The training covers customer experience personalization, market data analysis, promotion content optimization, and improved online advertising efficiency. Through this activity, it is expected that MSMEs can enhance their understanding and skills in implementing AI-based solutions to expand market reach, improve customer interaction, and achieve more optimal digital marketing results in the e-commerce era.
PKM: Kewirausahaan Digital Untuk Karang Taruna Desa Kedawung Fatihanursari Dikananda; Irfan Ali; Nizar Fazari Hidayat; Rheznandya Fahreza
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The The rapid development of digital technology has opened new opportunities in the entrepreneurial field, especially among the youth. This study, titled “Digital Entrepreneurship for the Karang Taruna of Desa Kedawung,” is designed to identify existing digital potentials and to develop an innovative digital entrepreneurship model aimed at empowering Karang Taruna members by generating job opportunities and enhancing the welfare of the local community. The study employs a mixed-method approach by integrating both qualitative and quantitative methods to analyze the barriers, potentials, and optimal strategies in harnessing digital technology as an economic empowerment tool. The research methodology includes field surveys, in-depth interviews with business practitioners and community leaders, and a comprehensive literature review from various relevant sources. The findings indicate that the digital divide and insufficient training are the primary obstacles to effective digital entrepreneurship implementation. In response, an intensive mentoring program combined with digital literacy training emerges as an effective solution to overcome these challenges. This program not only improves technical skills related to digital platforms but also enhances managerial competencies and entrepreneurial creativity. Furthermore, strategic partnerships with industry players and local academics are expected to foster a sustainable business ecosystem. The implications of this research are significant, as it provides a replicable model for digital entrepreneurship development that can be adapted to similar rural contexts. Active involvement from both governmental and private sectors is crucial to support the program’s sustainability through funding, infrastructure development, and market access. Consequently, this study contributes not only to local economic development but also to reducing youth unemployment, raising community welfare, and accelerating digital transformation in rural areas.
Pelatihan Desain Grafis Menggunakan Canva Untuk Promosi Produk Lokal Irfan Ali; Fatihanursari Dikananda; Ridho Nugraha; Sri Ayuningsih
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The advancement of digital technology provides significant opportunities for micro, small, and medium enterprises (MSMEs) to enhance the competitiveness of local products through engaging visual promotions. This study aims to evaluate the effectiveness of graphic design training using the Canva platform to support the promotion of local products by rural communities. The training program was conducted as part of a community service initiative focusing on improving digital literacy and design skills, especially among housewives and youth from local organizations. The program utilized a participatory approach with stages including observation, training, mentoring, and evaluation. Initial observations indicated that most participants lacked graphic design skills but showed high enthusiasm for learning. The training materials covered the basics of visual design, the use of graphic elements, and hands-on practice in creating posters, product catalogs, and social media content using Canva. Evaluation results showed significant improvement in both technical abilities and creative output among participants. Many were able to produce promotional content suitable for online publication. These findings suggest that accessible online design platforms such as Canva can effectively enhance community capacity in local product promotion. This initiative contributes to the empowerment of the village creative economy and strengthens local product identity through professional and appealing visualization. For sustainability, collaboration with related institutions and the development of local design communities are highly recommended.
Pelatihan Coding Dasar untuk Siswa Sekolah Menengah sebagai Upaya Penguatan Kompetensi Digital Fathurrohman; Fatihanursari Dikananda; Alimun Hakim; Anita Ayu Hardani
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 03 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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This Community Partnership Program aims to provide basic coding training to high school students to enhance their competence in the digital era. The training is designed to introduce programming concepts, computational logic, and problem-solving skills through an easy-to-understand programming language. Activities include an introduction to algorithms, simple data structures, and the development of small coding projects. It is expected that through this training, students can develop computational thinking skills, increase creativity, and prepare themselves to face technological challenges in the future.
Optimalisasi Penggunaan Aplikasi Digital Payment bagi Pedagang Pasar Tradisional Fatihanursari Dikananda; Dodi Solihudin; Anjar Ayuning Lestari; Athhar Hafizha Luthfi
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 04 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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This Community Partnership Program aims to optimize the use of digital payment applications among traditional market traders. Activities include education on the benefits of digital payment, training on application usage, and assistance in non-cash transactions. This program is expected to increase transaction efficiency, security, and financial accessibility for traders, while also promoting financial inclusion in traditional markets.
Co-Authors Alimun Hakim Anita Ayu Hardani Anjar Ayuning Lestari Athhar Hafizha Luthfi Dodi Solihudin Fathurrohman Irfan Ali Nining Rahaningsih Nizar Fazari Hidayat Rheznandya Fahreza Ridho Nugraha Ridho Nugroho Sri Ayuningsih Vicky Pamungkas