Article Per Year (5 Year)
p-Index From 2021 - 2026
1.048
P-Index
This Author published in this journals
All Journal Syiar: Jurnal Komunikasi dan Penyiaran Islam Jurnal Ilmu Komunikasi Jurnal Sains Student Research JEBD Journal of Innovative and Creativity
Pia Khoirotun Nisa
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Religion Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Strategi Pemasaran Dakwah Digital Dengan Menganalisis Kinerja Iklan Dalam Kampanye Sosial Dan Komersial (Studi Deskriptif Pada Akun @Ayah_Amanah) Nabila Eka Fitriananda; Dinna Chaerun Nisa; Ahmad Naufal; Pia Khoirotun Nisa
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 4 (2024): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current era, social media has become one of the largest platforms widely used by people throughout the world. Social media is known to make everything easier for people and can be a means for anything, even now social media is used to promote a product to increase sales. Currently, digital da'wah is popular among Muslim communities who use social media. There are many platforms that can be a means of conveying da'wah messages to the public, especially for the current generation who actively use social media. Informing about da'wah or offline studies via social media has also been widely carried out so that people are more interested and knowledgeable and can take part in offline studies easily. This research uses qualitative methods. Qualitative research is research that aims to understand a phenomenon regarding the experiences of research subjects. This is done by describing in the form of words and language, in a certain context naturally and utilizing various natural methods. The results of this research are that influencers and endorsements are marketing strategies used by companies to increase consumer awareness and interest in their products or brands. In a marketing context, influencers and endorsements can be seen as a way to promote a product or brand by using people who have significant influence on the targeted audience. Influencers and endorsements can help increase consumer awareness and interest in a product or brand by featuring the product in their content. Thus, influencers and endorsements can help increase the success of product or brand marketing by promoting the product or brand in an effective and efficient way.
Citra Jokowi dalam Sorotan Media (Studi Kasus Publisitas Pembangunan Infrastruktur di Metro Tv dan X) Safira Fauziyah hasan; Alifia Azahra; Hasbi Hasidiqi; Sabilal Muhtadin; Pia Khoirotun Nisa
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1255

Abstract

Penelitian ini membahas pembentukan citra Presiden Joko Widodo (Jokowi) dalam pemberitaan pembangunan infrastruktur melalui dua media berbeda, yakni Metro TV sebagai media arus utama dan platform media sosial X (sebelumnya Twitter). Menggunakan paradigma konstruktivis dan pendekatan kualitatif, penelitian ini menganalisis strategi publisitas dan framing yang dilakukan kedua media dalam menyampaikan narasi pembangunan. Hasil penelitian menunjukkan bahwa Metro TV menampilkan citra Jokowi secara positif dan terstruktur melalui pendekatan paid publicity, menekankan keberhasilan infrastruktur sebagai simbol kepemimpinan visioner. Sementara itu, media sosial X memperlihatkan dinamika yang lebih terbuka dan pluralistik, di mana masyarakat bebas mengekspresikan dukungan maupun kritik terhadap program pemerintah. Temuan ini mengindikasikan bahwa pencitraan politik tidak hanya bersifat top-down dari media kepada publik, tetapi juga dibentuk melalui partisipasi aktif masyarakat di ruang digital. Dengan demikian, pencitraan politik Jokowi bersifat dialektis: dibentuk oleh media, diuji oleh publik.
KONTSRUKSI SOSIAL PADA MALE ENTITLEMENT DALAM BUKU KIM JI YEONG BORN IN 1982 Alyssa Naura Azzahra; Muhammad Taufik; Shabrina Salsabila; Ikhsan Nur Gakuba; Pia Khoirotun Nisa
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1451

Abstract

This research aims to understand how social constructs can shape the attitude of Male Entitlement within society. With the increasing behavior that tends to prioritize one gender, namely men, this paper seeks to further explore the relationship between social constructs and Male Entitlement itself. The author uses Cho Nam Joo's book, Kim Ji-Yeong Born in 1982, as the research object to understand how the social constructs in the background of the book can encourage Male Entitlement attitudes in the surrounding community. This research is conducted through a literature study using various books, journals, and articles that support the theme and title of the study. Through this research, the author gains perspective on the relationship between social constructs and Male Entitlement and also understands how Male Entitlement in the book Kim Ji-Yeong Born in 1982 is practiced by society through existing social constructs.
HIRARKI PENGARUH IKLAN PRODUK KECANTIKAN PADA MEDIA MASSA TELEVISI TERHADAP KHALAYAK Zahira Nadzifah Hummaira; Disma Dwi Anjani; Dendi Anugrah Pratama; Fauzan Firdaus; Pia Khoirotun Nisa
JOURNAL SAINS STUDENT RESEARCH Vol. 2 No. 3 (2024): Juni : Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v2i3.1530

Abstract

Penelitian ini bertujuan untuk meneliti hirarki pengaruh dari media massa televisi dalam iklan produk kosmetik. Perkembangan teknologi selama ini telah mempengaruhi dan mengubah pola perilaku masyarakat karena perkembangan teknologi dapat memberikan kemudahan dalam segala hal. Salah satunya adalah bidang teknologi komunikasi. Mulai dari mencari alat elektronik seperti televisi, radio, dan printer. Dari situlah berkembang media elektronik seperti televisi, radio, dan media cetak seperti surat kabar, majalah, tabloid dll. Dalam perkembangan selanjutnya, media ini digunakan untuk menyampaikan pesan-pesan komersial yang sering disebut iklan, serta informasi non-komersial atau sederhana. Saat ini, di tengah persaingan bisnis yang begitu ketat, periklanan sudah menjadi suatu kegiatan yang tidak bisa ditinggalkan oleh para pebisnis dan pihak berkepentingan lainnya. Tanpa iklan, produsen dan distributor tidak dapat menjual produknya atau produknya tidak diketahui masyarakat. Kita sering dihadapkan pada berbagai produk dan jasa melalui iklan televisi. Tujuannya adalah untuk menyampaikan pesan mengenai produk tersebut kepada masyarakat yang juga merupakan calon konsumen. Salah satu produk yang paling banyak diiklankan adalah kosmetik.
Respons terhadap Komunitas AnieSpace sebagai Bentuk Ruang Publik Baru Cesta Izzati Ukarana; Muhamad Suharbillah; Al Fuji Istiqomah; Pia Khoirotun Nisa
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i2.2620

Abstract

In the era of digital transformation, the concept of public space has experienced a significant shift. Traditional public spaces such as parks and squares are no longer the only platform for social interaction. Twitter or what has now changed its name to X is a new public space, which shows the characteristics of what Habermas said is a space that supports and allows political criticism to be discussed. AnieSpace is a community on the X platform which has emerged as a new public space in the digital realm. The aim of this research is to analyze the AnieSpace community as a new public space and determine the response to the AnieSpace community as a new form of public space. Researchers used qualitative literature study methods and also interview methods. The results of the research show that the AnieSpace community is an example of a public space that meets the criteria. The response to the new public space AnieSpace was very positive, which was marked by the increase in the electability of candidate pair 01. Communication via AnieSpace was greeted with enthusiasm by the public, as evidenced by the high number of listeners in the initial discussion.
The Da'wah Strategy of the Prosperous Justice Party in Instilling Islamic Political Values in South Jakarta Hilmi Aziz; Pia Khoirotun Nisa
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.723

Abstract

The practices of money politics, identity misuse, and political apathy reflect deviations from Islamic political values. Therefore, the Prosperous Justice Party implements a da'wah strategy in South Jakarta. This study aims to analyze the da'wah strategy of the Prosperous Justice Party in instilling Islamic political values and to identify the supporting and inhibiting factors in South Jakarta. This research uses a case study method with interviews, observation, and documentation to collect data. Data processing involves condensation, data presentation, and conclusion drawing, followed by triangulation and confirmability to ensure data validity. Findings: The da'wah strategy of the Prosperous Justice Party is implemented through free health check-up services, the sale of low-cost necessities, and the building of relationships with religious leaders, organizations, and Islamic institutions. Meanwhile, the Member Development Unit demonstrates a rational da'wah strategy through a structured, focused cadre system and learning process. Inhibiting factors of the da'wah strategy include limited operational funds, a community that tends to be pragmatic and opportunistic, and the spread of false information. Supporting factors include the ownership of their building, the active role of the Member Development Unit, and support from religious leaders, organizations, and Islamic institutions. Conclusion: The da'wah conducted by the Prosperous Justice Party employs sentimental, rational, and sensory strategies through social programs and institutional relations to instill Islamic political values in society.
Co-Authors Ahmad Naufal Al Fuji Istiqomah Alifia Azahra Alyssa Naura Azzahra Cesta Izzati Ukarana Dendi Anugrah Pratama Dinna Chaerun Nisa Disma Dwi Anjani Fauzan Firdaus Hasbi Hasidiqi Hilmi Aziz Ikhsan Nur Gakuba Muhamad Suharbillah Muhammad Taufik Nabila Eka Fitriananda Sabilal Muhtadin Safira Fauziyah hasan Shabrina Salsabila Zahira Nadzifah Hummaira