Garuda - Garba Rujukan Digital

Branding Strategy to Increase Sales of Products from Palm Trees in the Bojong Hamlet, Sukabumi Regency Amanna Dzikrillah Lazuardini; Salix Fini Maris
The Es Economics and Entrepreneurship Vol. 1 No. 02 (2022): The ES Economics And Entrepreneurship (ESEE )
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v1i02.42

Ant sugar is processed from sap which has a longer process than palm sugar. Ant sugar itself is one of the preparations from the palm plant which is processed by residents of Bojong Hamlet, Cicadas Village, which is used as a livelihood for residents for their daily needs. The existence and position of these products are still not competitive, they are not well known and their sales are very minimal. On the other hand, Bojong hamlet residents also experience difficulties in producing, innovating and marketing properly. The purpose of this research is to make raw material products, product innovation and product sales in local and international markets, so that products in Bojong Hamlet can increase and be able to compete with other similar products in the market. The method used in this program is to provide education to sugar palm farmers about the uniqueness of packaging, taste innovation and making attractive packaging and marketing. While conducting the education, the results were obtained, namely the interest of the people of Bojong Hamlet, Cicadas Village, to innovate in product development, packaging innovation and attractive sales.

Jaringan Kolaboratif Digital Untuk Pemasaran Kopi Berbasis Lembaga Masyarakat Desa Hutan (LMDH) Dan Green Economy Amanna Dzikrillah Lazuardini; Pathmi Noerhatini; Gilang Aditya Pratama
Jurnal Sosioteknologi Vol. 22 No. 1 (2023): MARCH 2023
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2023.22.1.11

The digital transformation changes the way work is handled by using information technology to gain efficiency and effectiveness. It also includes the adoption and integration of new information and communication technologies for the completion of sustainable solutions. This process also involves new organizational forms and new business models. Digital transformation requires a digital collaborative network (Digital Collaborative Network, or DCN) among stakeholders in the 4th industrial revolution. The purpose of forming this collaborative network is to balance competition and share information, which will bring many benefits to the collaborating parties. The main objective of this program is to create a DCN for coffee marketing based on existing data at Tenjolaya’s LMDH (Forest-Village Community). The goal is to form a digital community with three main networks, namely ICT networks, knowledge networks, and social networks. Another goal is to train LMDH members to use ICT innovation and LMDH assistance so that they are ready to become a digital community. The target activities include four things: (1) mapping and socializing the DCN concept; (2) producing and processing development activities; (3) increasing the ability of farmer groups to be digital communities (through training and mentoring); and (4) conducting commercial activities.

Analisis Bibliometrik Istilah Workaholism pada Perusahaan Startup Rival Pahrijal; Gesi Mawarni; Amanna Dzikrillah Lazuardini Luqman Al Hakim
Jurnal Akuntansi Dan Keuangan West Science Vol 2 No 01 (2023): Jurnal Akuntansi dan Keuangan West Science
Publisher : Westscience Press

Istilah gila kerja telah menjadi perhatian para peneliti di berbagai bidang seperti sumber daya manusia, psikologi, dan ilmu perilaku. Artikel ini menggunakan analisis bibliometrik untuk mengetahui bagaimana literatur yang terkait dengan kecanduan kerja di start-up diklasifikasikan, untuk menentukan fokus topik dari artikel gila kerja sebelumnya, perhatian dan tren diskusi peneliti pada subjek, dan potensi peluang penelitian di masa depan yang terkait dengan gila kerja dalam bisnis start-up. Ada empat penulis yang berkonsentrasi pada topik ini. Untuk menganalisis literatur dari empat penulis, perangkat lunak VosViewer digunakan. Hasil analisis menunjukkan bahwa terdapat dua klasifikasi dari literatur yang ada, workaholism dan work engagement menjadi dua istilah yang mendominasi literatur mereka. Sementara itu, beberapa istilah dengan sedikit kemunculan juga ditemukan dan berpeluang menjadi topik diskusi di masa mendatang.

PENGEMBANGAN UMKM DENGAN INOVASI PRODUK GULA AREN SEBAGAI UPAYA PENINGKATAN PENDAPATAN BAGI MASYARAKAT DESA CICADAS SUKABUMI RR Amanna Dzikrillah Lazuardini Luqman Al Hakim; Salix Fini Maris; Rena Yuliana; Fuji Maulana; Ahmad Sahal Gojali; Rahmi Rahmawati Sayyidah; Sonya Pita Lestari
Jurnal Pengabdian Kepada Masyarakat Abdi Putra Vol 3 No 3 (2023): September 2023
Publisher : Universitas Nusa Putra & Persatuan Insinyur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/abdiputra.v3i3.125

The purpose of this real work or community service activity is to provide information and assist the bojong hamlet community, sugar palm processors, village-owned enterprises and the Cicadas village government, regarding the development of palm sugar as an alternative in increasing people's income. Real work lecture activities are carried out for a month. The activity began with the implementation of socialization in forming an understanding of superior village business, simulations of making Ants Sugar and assistance with marketing plans and targets. The results of this real work or community service activity are in the form of increasing understanding related to the potential of local natural resources and the main development of which is ant sugar, BUMDes has a plan to develop the Ant and Kolang Kaling Sugar Business. Meanwhile, the village government will support the development of ant sugar by issuing a village regulation that requires the consumption of local products, as one of the markets.

Implementasi Pengabdian Masyarakat Melalui Branding, Packaging, dan Digital Marketing: Studi Kasus Produk UMKM Kue Basah di Desa Cileungsing Lestriani Lestriani; Destia Restiawati; Nenden Ayu Sapitri; Melinda Hidayat; Shopa Napisah; RR. Amanna Dzikrillah LLAH; Salix Fini Maris
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1167

Penelitian ini mencatat hasil implementasi program pengabdian masyarakat dengan tujuan untuk meningkatkan kinerja pemasaran UMKM melalui strategi branding, packaging, dan digital marketing. Serangkaian kegiatan sosialisasi dan pelatihan ini membahas mengenai pentingnya identitas digital dalam persaingan bisnis yang ketat saat ini. Metode ini melibatkan pemberian informasi dasar hingga praktik langsung dalam pengembangan produk dan pemasaran online, dengan fokus pada UMKM Daifa Snack Box di Desa Cileungsing. Hasil implementasi terlihat dengan adanya perubahan positif pada branding, packaging, dan penetrasi media sosial yang kemudian berdampak pada peningkatan visibilitas dan penjualan produk. Penelitian ini menegaskan perlunya adopsi teknologi digital dalam strategi pemasaran UMKM guna mendukung pertumbuhan ekonomi sektor tersebut. Kesimpulannya, upaya pengabdian masyarakat ini memberikan wawasan dan bantuan praktis bagi UMKM dalam mengoptimalkan pemasaran mereka di era digital yang berkembang pesat.

Maximizing Career Growth Through the Influence of Popular Culture: An Exploration of Qualitative Research Rammadan, Sastra; Lazuardini, Amanna Dzikrillah
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.731

Popular culture is a cultural form that develops in response to media exposure. That is, since the media can create cultural forms, people will accept them and turn them into cultural forms. Job development is the process of increasing one's capacity to work with the aim of pursuing a preferred occupation. The research was conducted using qualitative research methodology, as discussed in the research methodology sub-chapter. Qualitative research method is a type of research methodology that produces descriptive data through analysis of people's written or oral statements and observed behavior. Nasa Freak utilizes popular culture in his career development by marketing his work on several platforms that are often used by the community. The skills and knowledge gained through the experience of popular culture are such as making several combinations of songs or music that are rising in trend, then processed into several beats created by Nasa Freak himself. It can be concluded that there are specific skills and knowledge acquired by Nasa Freak itself through popular culture.

A Network-Based Startup for Recycling Electronic Waste Dzikrillah Lazuardini, Amanna; Noerhatini, Pathmi; Haya, Bintan Z; Munaf, Dicky Rezadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 1 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i1.289

The increasing volume of electronic waste (e-waste) in Indonesia has become a significant challenge for environmental management. Unfortunately, the existing recycling systems remain conventional and are not yet capable of maximizing material recovery from e-waste. This study, conducted in Bandung from March to August 2024, aims to explore a business model for a network-based application start-up that efficiently and transparently connects e-waste owners with recycling businesses. Through a digital approach, the proposed start-up promotes public participation while strengthening logistics and real-time waste tracking systems. Moreover, this strategy is expected to raise environmental awareness and foster circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are crucial to scaling this initiative at the national level. The study applies a comprehensive methodology that includes defining the start-up’s vision and mission, marketing strategy through segmentation, targeting, and positioning (STP), market share projection, promotional planning, opportunity and challenge mapping using SWOT and Business Model Canvas (BMC), operational design, and business feasibility analysis.Through a digital approach, the start-up not only encourages public participation but also strengthens logistics systems and enables real-time waste tracking. Moreover, this strategy has the potential to raise environmental awareness and promote circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are key factors for the success of this initiative on a national scale.

A Network-Based Startup for Recycling Electronic Waste Dzikrillah Lazuardini, Amanna; Noerhatini, Pathmi; Haya, Bintan Z; Munaf, Dicky Rezadi
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 7 No 1 (2025): Jurnal Bisnisman: Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v7i1.289

The increasing volume of electronic waste (e-waste) in Indonesia has become a significant challenge for environmental management. Unfortunately, the existing recycling systems remain conventional and are not yet capable of maximizing material recovery from e-waste. This study, conducted in Bandung from March to August 2024, aims to explore a business model for a network-based application start-up that efficiently and transparently connects e-waste owners with recycling businesses. Through a digital approach, the proposed start-up promotes public participation while strengthening logistics and real-time waste tracking systems. Moreover, this strategy is expected to raise environmental awareness and foster circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are crucial to scaling this initiative at the national level. The study applies a comprehensive methodology that includes defining the start-up’s vision and mission, marketing strategy through segmentation, targeting, and positioning (STP), market share projection, promotional planning, opportunity and challenge mapping using SWOT and Business Model Canvas (BMC), operational design, and business feasibility analysis.Through a digital approach, the start-up not only encourages public participation but also strengthens logistics systems and enables real-time waste tracking. Moreover, this strategy has the potential to raise environmental awareness and promote circular economy practices. Regulatory support, multi-stakeholder collaboration, and fiscal incentives are key factors for the success of this initiative on a national scale.

Implementasi Pengabdian Masyarakat Melalui Branding, Packaging, dan Digital Marketing: Studi Kasus Produk UMKM Kue Basah di Desa Cileungsing Lestriani, Lestriani; Restiawati, Destia; Sapitri, Nenden Ayu; Hidayat, Melinda; Napisah, Shopa; Dzikrillah LLAH, RR. Amanna; Maris, Salix Fini; Kurniawan, Nur Hasan
Jurnal Pengabdian West Science Vol 3 No 05 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i05.1167

Penelitian ini mencatat hasil implementasi program pengabdian masyarakat dengan tujuan untuk meningkatkan kinerja pemasaran UMKM melalui strategi branding, packaging, dan digital marketing. Serangkaian kegiatan sosialisasi dan pelatihan ini membahas mengenai pentingnya identitas digital dalam persaingan bisnis yang ketat saat ini. Metode ini melibatkan pemberian informasi dasar hingga praktik langsung dalam pengembangan produk dan pemasaran online, dengan fokus pada UMKM Daifa Snack Box di Desa Cileungsing. Hasil implementasi terlihat dengan adanya perubahan positif pada branding, packaging, dan penetrasi media sosial yang kemudian berdampak pada peningkatan visibilitas dan penjualan produk. Penelitian ini menegaskan perlunya adopsi teknologi digital dalam strategi pemasaran UMKM guna mendukung pertumbuhan ekonomi sektor tersebut. Kesimpulannya, upaya pengabdian masyarakat ini memberikan wawasan dan bantuan praktis bagi UMKM dalam mengoptimalkan pemasaran mereka di era digital yang berkembang pesat.

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