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All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Muhammad Ammar Muhtadi
Nusa Putra University
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Bibliometric Exploration of the Role of Cultural Adaptation in Global Marketing Success Loso Judijanto; Wira Pramana Putra; Muhammad Ammar Muhtadi
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1097

Abstract

This study presents a comprehensive bibliometric analysis of cultural adaptation in global marketing, highlighting key thematic clusters, research trends, potential research topics, and patterns in author collaboration. The analysis identifies significant focus areas, including cultural adaptation, marketing strategy, local adaptation, performance outcomes, and intervention and translation. The research trends reveal a shift from foundational studies on consumer behavior and standardization towards more practical investigations into the implementation and impact of cultural adaptation strategies. Potential research topics are proposed, such as consumer-centric adaptation, balancing standardization and adaptation, organizational capabilities for adaptation, the impact of cross-cultural training, export performance, and the integration of digital and social media. The author collaboration network shows distinct clusters with limited cross-collaboration, suggesting opportunities for more interdisciplinary research. This study provides a detailed overview of the current research landscape and highlights areas for future investigation to enhance the understanding and practice of cultural adaptation in global marketing.
A Bibliometric Analysis of Employee Advocacy and its Role in Enhancing Brand Loyalty Fitra Hasri Rosandi; Imam Bustomi; Muhammad Ammar Muhtadi
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1267

Abstract

This bibliometric analysis explores the intricate relationship between employee advocacy and brand loyalty, providing insights into how internal stakeholder engagement impacts consumer perceptions and brand success. Utilizing a systematic review of academic literature from more than past two decades, the study highlights the pivotal role of employees as brand ambassadors and the subsequent effect on customer trust and loyalty. Through an examination of key studies, including works by Aaker (2011) and Chaudhuri & Holbrook (2001), the research underscores the significance of aligning employee experiences with external brand promises to enhance brand equity. The findings suggest that effective employee advocacy programs are crucial for fostering brand loyalty, particularly in environments where competition and consumer expectations are continuously evolving. Strategic implications are discussed, emphasizing the need for organizations to adapt their employee advocacy efforts in response to dynamic market conditions and evolving technological landscapes.
Bibliometric Analysis of the Role of Nurses in Addressing Urban and Rural Public Health Disparities Rani Eka Arini; Sulistyo Andarmoyo; Muhammad Ammar Muhtadi
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1369

Abstract

This bibliometric analysis study explores the thematic and collaborative dynamics within the field of public health research, particularly focusing on the period from 2000 to 2024. Utilizing VOSviewer, we analyzed keyword occurrences and authorship data to identify central themes and the interconnections between researchers. The analysis reveals a strong emphasis on health disparities, with specific attention to access, quality, and policy issues. The emergence of COVID-19 as a significant research theme highlights the field's responsiveness to global health crises and its impact on existing inequalities. The study also maps out key contributors and their collaboration patterns, providing insights into the intellectual structure and potential gaps in the research community. Our findings emphasize the need for interdisciplinary approaches and greater collaboration to address the multifaceted challenges of global health disparities effectively.
Co-Authors Fitra Hasri Rosandi Imam Bustomi Loso Judijanto Rani Eka Arini Sulistyo Andarmoyo Wira Pramana Putra