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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal Of Human And Education (JAHE) West Science Social and Humanities Studies
Rizaldy Rizaldy
Institut Bisnis dan Ekonomi Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Impact of the Use of Environmentally Friendly Raw Materials and Green Marketing Communication on Corporate Reputation and Profitability in the Manufacturing Industry in Central Java Rina Juwita; Rizaldy Rizaldy; Tirta Yoga
West Science Social and Humanities Studies Vol. 2 No. 08 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i08.1182

Abstract

This study examines the impact of environmentally friendly raw materials and green marketing communication on corporate reputation and profitability within the manufacturing industry in Central Java. Utilizing a quantitative research approach, data were collected from 140 manufacturing firms, analyzed using a Likert scale ranging from 1 to 5. The data were processed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to evaluate the proposed hypotheses. The findings reveal that both the use of environmentally friendly raw materials and green marketing communication have positive and significant effects on corporate reputation and profitability. These results highlight the strategic importance of sustainability practices in enhancing corporate outcomes. The study underscores the value of integrating environmentally conscious operations and effective communication strategies to achieve competitive advantages in the manufacturing sector. By adopting sustainable practices and promoting these efforts through targeted marketing communications, companies can strengthen their market position and financial performance.
Social Proof and Urgency Scarcity can Mediate The Influence of Tiktok Ads on Purchasing Decisions Hendrik Permana; Rainier Hendrik Sitaniapessy; Nurul Septya Magisa; Rizaldy Rizaldy; Sintya Purwandaningsih
Journal Of Human And Education (JAHE) Vol. 6 No. 4 (2026): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v6i4.2840

Abstract

The rapid development of the social commerce ecosystem has transformed digital consumer behavior, with social media platforms like TikTok shifting towards direct transaction generation. This study aims to empirically analyze and prove the mediating role of Social Proof and Urgency Scarcity in the influence of TikTok Ads on consumer Purchasing Decisions. Employing an explanatory quantitative approach, data were gathered via a structured online questionnaire administered to 285 active consumer respondents who had previously purchased products through the TikTok platform. The sampling technique utilized purposive sampling, and the collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The empirical findings reveal that TikTok Ads have a direct, positive, and significant effect on Social Proof, Urgency Scarcity, and Purchasing Decisions. Furthermore, mediation analysis confirms that both Social Proof and Urgency Scarcity significantly mediate the relationship between TikTok Ads and consumer Purchasing Decisions. Social Proof acts as a driver of psychological trust and social validation, whereas Urgency Scarcity triggers an emotional push through the Fear of Missing Out (FOMO), accelerating the purchase execution process. Practical implications suggest that digital marketers should design TikTok advertising strategies that extend beyond visual appeal by ethically integrating authentic social proof and time-sensitive scarcity triggers to maximize sales conversion rates.
Co-Authors Hendrik Permana Nurul Septya Magisa Rainier Hendrik Sitaniapessy Rina Juwita Sintya Purwandaningsih Tirta Yoga