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All Journal Journal Publicuho Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Damajanti Sri Lestari
Universitas Dr Soetomo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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ANALYSIS OF INSTITUTIONAL DEVELOPMENT OF VILLAGE-OWNED ENTERPRISES IN WATER RESOURCES MANAGEMENT Amirul Mustofa; Litafira Syahadiyanti; Eny Haryati; Damajanti Sri Lestari
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.385

Abstract

Sumber Maron Tourism Village Management is an innovative program implemented by Village-Owned Enterprises (VOEs) in Karangsuko Village, Malang Regency. This research aims to analyze the institutional development of VOEs in managing water resources in the Sumber Maron Tourism Village, Malang Regency. The data collection techniques used in this research are interviews and documentation. Data analysis was carried out qualitatively by interpreting data from interviews and various documents obtained in the research. Next, compare the data that has been presented with the theory of institutional development. The research results show that developing VOEs institutions in managing water resources can produce tourist villages that benefit the community, village government, and VOEs managers. Second, it was found that managers needed to prepare access to information about websites and social media optimistically. The recommendation is that in developing the Sumber Maron tourist village, a website should be immediately prepared for information access so potential visitors can quickly get information.
Pengaruh Komunikasi Pemasaran Digital dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Berkunjung pada Ekowisata Mangrove Wonorejo Surabaya Andry Herawati; Fandy Syahputra; Damajanti Sri Lestari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11562

Abstract

This study investigates how digital marketing communication and electronic word of mouth (e-WOM) shape tourists’ decisions to visit Wonorejo Mangrove Ecotourism in Surabaya. The research was conducted using a quantitative design with a causal–associative framework, involving 96 respondents selected through purposive sampling. Data were gathered using a structured Likert-scale questionnaire and processed using multiple linear regression analysis. The findings demonstrate that digital marketing communication and e-WOM collectively exert a statistically significant and positive influence on tourists’ visiting decisions. In addition, each variable independently contributes a significant positive effect to the decision-making process. The determination coefficient reveals that a substantial portion of variance in visiting decisions is accounted for by the combined role of digital marketing communication and e-WOM. These results underline the critical role of strengthening digital communication strategies and systematically managing online consumer-generated content to improve destination attractiveness and encourage tourist visitation in ecotourism contexts.
Co-Authors Amirul Mustofa Andry Herawati Fandy Syahputra Haryati, Eny Litafira Syahadiyanti