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All Journal Journal Publicuho Journal of Ekonomics, Finance, and Management Studies
Damajanti Sri Lestari
Universitas Dr Soetomo
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ANALYSIS OF INSTITUTIONAL DEVELOPMENT OF VILLAGE-OWNED ENTERPRISES IN WATER RESOURCES MANAGEMENT Amirul Mustofa; Litafira Syahadiyanti; Eny Haryati; Damajanti Sri Lestari
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.385

Abstract

Sumber Maron Tourism Village Management is an innovative program implemented by Village-Owned Enterprises (VOEs) in Karangsuko Village, Malang Regency. This research aims to analyze the institutional development of VOEs in managing water resources in the Sumber Maron Tourism Village, Malang Regency. The data collection techniques used in this research are interviews and documentation. Data analysis was carried out qualitatively by interpreting data from interviews and various documents obtained in the research. Next, compare the data that has been presented with the theory of institutional development. The research results show that developing VOEs institutions in managing water resources can produce tourist villages that benefit the community, village government, and VOEs managers. Second, it was found that managers needed to prepare access to information about websites and social media optimistically. The recommendation is that in developing the Sumber Maron tourist village, a website should be immediately prepared for information access so potential visitors can quickly get information.
Analisa Strategi Pemasaran untuk Meningkatkan Penjualan Produk Telur pada BUMDES Mekarsari Evi Purbasari; Anita Asnawi; Damajanti Sri Lestari; Priyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9584

Abstract

This study aims to analyze marketing strategies that can be implemented by BUMDes Mekar Sari to increase the sales of local chicken eggs. BUMDes Mekar Sari is a village-owned enterprise located in Sabron Sari, Sentani Barat District, facing challenges in distribution, marketing, and operational efficiency. This research employs a descriptive qualitative method with a case study approach, where data were collected through observation, in-depth interviews, documentation, and consumer questionnaires. The analysis tools used include SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and Strategic Position and Action Evaluation (SPACE) Matrix. The results indicate that BUMDes Mekar Sari possesses significant internal strengths such as high-quality products, a strategic location, and a relatively high profit margin. However, weaknesses such as limited distribution capacity, high employee turnover, and underutilized digital marketing strategies remain obstacles that need to be addressed. Based on the IFE and EFE Matrix scores of 2.44 and 2.68, respectively, and the SPACE Matrix positioning in the Aggressive quadrant, an expansive marketing strategy is recommended, focusing on strengthening distribution networks, optimizing digital marketing, increasing production capacity, and implementing customer loyalty programs. A one-year action plan has been formulated as an implementation step to achieve sustainable sales growth.
Co-Authors Amirul Mustofa Anita Asnawi Evi Purbasari Haryati, Eny Litafira Syahadiyanti Priyanto