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All Journal Ipso Jure Krinok: Jurnal Pendidikan Sejarah dan Sejarah Ipso Jure Nomico EduTech Journal Leges Privatae Journal of Pharmacopoeia Technologia Journal
Anggia Faradina
Universitas Jambi
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Nomico

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Analysis of The Influence of Fintech on The Adoption Rate of Digital Financial Services Rahmat Hidayat; Anggia Faradina
Nomico Vol. 2 No. 4 (2025): Nomico - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/tcpb1z31

Abstract

This study aims to analyze the impact of fintech on the adoption rate of digital financial services in Indonesia. In recent years, the development of financial technology (fintech) has brought significant changes to the financial system, particularly in terms of accessibility, efficiency, and convenience of financial services for the public. This research employs a quantitative approach using a survey method involving several respondents who are users of fintech services, and the data were analyzed using SPSS software to examine the relationships between variables. The findings reveal that ease of use, trust in the platform, and service innovation have a significant and positive influence on the adoption rate of digital financial services. On the other hand, cost efficiency is not a primary factor, although it still contributes to users' decision-making. Financial and digital literacy also support adoption, although they are not dominant variables. The study concludes that to enhance the widespread adoption of fintech, an integrated effort is needed through education, improved system security, and the development of features tailored to local needs. These findings are expected to serve as input for fintech developers, regulators, and other stakeholders in building an inclusive and sustainable digital financial ecosystem.
Influencer Marketing: A New Strategy in Marketing Local Products in Indonesia Anggia Faradina
Nomico Vol. 1 No. 2 (2024): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/4x1ptc57

Abstract

This article discusses the influence and strategies of influencer marketing in promoting local products in Indonesia. With the increasing use of social media, influencers have become an effective marketing tool to reach a wider consumer base. This study analyzes the various approaches taken by local brands in collaborating with influencers, as well as their impact on brand awareness and consumer purchasing behavior. Through case studies and surveys involving small and medium enterprises (SMEs), it was found that influencer marketing not only increases product visibility but also builds consumer trust in local brands. The results of the study show that brands that collaborate with influencers who have relevant audiences can achieve higher engagement rates. This article provides recommendations for SMEs to utilize this strategy in developing competitiveness in an increasingly competitive market.
Co-Authors Al Fadhli Darmawansyah Budi Purnomo Faizal Ansyori Fihris Khalik Isrina Siregar Khrisna Agung Cendekiawan Muntasir Muntasir Rahmat Hidayat Tutik Wuryandari