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All Journal Journal of Student Research Panorama Nusantara
Hairani Tarigan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengaruh Promosi Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan di Hotel Des Indes Menteng Arya Dwi Wanandi; Hairani Tarigan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The study intends to investigate the influence of advertising, service quality, location on customer satisfaction. This research is a quantitative research by distributing quiestionnaires. The population in this study are clients who stay at the Hotel Des Indes Menteng. The sample approach employed accidental sampling as many as 100 respondents. The data collecting approach employs a questionnaire presented to respondents and this analysis uses multiple linear regression, and is performed using the Smart PLS 3 program. The data demonstrate that the influence of advertising, service quality, and location has a favorable and significant effect on customer satisfaction. This ideas in this study are verified correct.
Pengaruh Kualitas Pelayanan, Persepsi Harga, dan Promosi Terhadap Kepuasaan Pelanggan Pada Park Hotel Cawang Jakarta andiya pingky novanda; Hairani Tarigan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality on price perceptions and promotions on customer satisfaction. The respondents of this research are Park Hotel Cawang Jakarta customers. This research method uses multiple linear regression analysis with the help of SmartPLS 3.0 the results of this study can be seen that the P Value of service quality is 0.000 P Value of price perception 0.007 while the P Value of the promotion is 0.001. it can be conluded that there is a positive and significant influence between service quality, price perception and promotion on customer satisfaction.
Pengaruh Kualitas Produk, Persepsi Harga, Dan Lokasi Terhadap Keputusan Pembelian Di Journey Coffee windy widya; Hairani Tarigan
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The reason of this study changed into to determine the effect of quality product, price persception, and location on purchase decision at journey coffee. This studies became performed primarily based on a survey. The population on this study had been all guests of journey coffee. The sample used in this study turned into 100 respondents. Sampling method using accidental sampling. The information collection technique used is a questionnaire that has been tasted for validity and reliability. The analytical method used in this observe is quantitative method. even as the information processing on this study is the Partial Least square (PLS) method the use of the smart PLS version 3.0 software. Based on the end result of the evaluation, it can be said that between quality product and purchase decision has positive and significant influence. There's a positive and significant of the price perception waviable on purchase decision.There's a positive and significant of location on purchase decision. For that reason, the variable of quality product, price perception and location have a positive and significant impact on purchase decision.
A Pengaruh Citra Merek, Persepsi Harga, Kualitas Produk Terhadap Keputusan Pembelian Konsumen Puji Astuti, Restu; Hairani Tarigan
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : Panorama Nusantara

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Abstract

Tujuan penelitian ini adalah menganalisis pengaruh citra merek, persepsi harga, dan kualitas produk terhadap keputusan pembelian. Populasi outlet KOI THE di Pusat Perbelanjaan Kelapa Gading. Populasi penelitian ini terdiri dari pelanggan yang telah melakukan pembelian produk KOI THE minimal satu kali. Peneliti mensurvei 130 responden. Teknik purposive sampling digunakan sebagai pengambilan sampel pada penelitian ini. Data yang digunakan dalam penelitian ini adalah data primer dan instrumen penelitiannya berupa angket. Uji analisis data menggunakan regresi berganda meliputi uji F, uji T, dan uji koefisien determinasi (R2). Hasil penelitian menunjukkan bahwa citra merek, persepsi harga, dan kualitas produk berpengaruh secara simultan terhadap keputusan pembelian, dan pada beberapa kasus, ketiga variabel tersebut mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian.
PENGARUH INSTAGRAM, KUALITAS PRODUK, DAN SUASANA TERHADAP KEPUASAN PELANGGAN ROWSTID CHIKIN Brian Stefan Albertus Lawa; Hairani Tarigan
Journal of Student Research Vol. 1 No. 5 (2023): September: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1963

Abstract

Peningkatan UMKM di Indonesia membuat pengusaha terus berinovasi untuk mempertahankan eksistensi bisnisnya. Tujuan penelitian ini adalah untuk melihat pengaruh instagram, kualitas produk, dan suasana terhadap kepuasan pelanggan. Sumber data penelitian ini merupakan data primer yang berasal dari sampel yaitu konsumen Rowstid Chikin. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Penelitian ini menggunakan jenis penelitian kuantitatif dengan diajukan pada kuesioner sebagai perolehan data yang kemudian data tersebut diukur menggunakan skala likert. Berdasarkan penelitian ini, instagram dan kualitas produk memengaruhi kepuasan pelanggan.
Co-Authors andiya pingky novanda Arya Dwi Wanandi Brian Stefan Albertus Lawa Puji Astuti, Restu windy widya